Sunnyside转发了
?????? I'm incredibly proud to share that Sunnyside's unique approach to alcohol moderation has been validated by a third-party study for the first time, showing a 33% reduction in weekly alcohol consumption after 12 weeks! You can learn more here: https://lnkd.in/gSWZCarb For over a year now we've been working with Nehal Vadhan and several other researchers to analyze the efficacy of adaptive text messages in helping people drink less alcohol. The study was published in Alcohol: Clinical & Experimental Research (ACER) and looked at anonymized data from 46,000 Sunnyside members. It's the largest ecological study into alcohol interventions to date, and we believe has huge implications for helping tackle one of the biggest health issues in the world. Since literally day one of launching Sunnyside, text messages have been core to the experience. Our belief was that the discreet, personal approach could help lead to long-term habit change. We've since honed things to be more personalized than ever, and it pairs seamlessly with our app experience that powers more robust experiences like the community, progress, and challenges. In interviews, many of our customers cite the text messages as the game-changer for them. In addition to the results of the study, we've also interviewed our customers to get their qualitative view of the impact Sunnyside is having on their lives after 12 weeks. Here are some of the highlights: * 96.7% reported drinking less * 62.5% reported drinking at least 50% less * 75% reported improvements in mental health * 90% reported binge drinking less Why is this so important? While the mindful drinking and NA movement are in full swing and data shows that younger generations are indeed drinking less, recent research shows that adults over 35 are actually drinking MORE, with binge drinking rising nearly 7% from 2012 to 202. Alcohol is still a leading cause of death in the United States, and therefore providing options that allow regular consumers to drink less and avoid the worst outcomes of alcohol misuse is critical. We designed Sunnyside to help the millions of people who want to drink less, but aren't ready or willing to quit. As easy as it is to say that people should just stop drinking, the truth is many of us enjoy a drink every now and then. It can help us relax, and often plays a crucial role in socializing and connecting. I personally love a good beer or cocktail at a great bar. This study shows that when low-cost, highly accessible, effective digital solutions like Sunnyside are available, large populations can and will use them to improve their relationship to alcohol. At Sunnyside, we believe that taking a harm reduction approach to alcohol health is how we help millions of people live healthier lives, and this data helps show that we're on the right path!