GROW

How honing in on your best-fit customers can lead to massive gains ?? "Put yourself in the shoes of a real subscriber" with Recharge & Bumpin Blends and check out the video talk, along with the rest of our panel discussions from GROW LA Fall 2024, on our Youtube channel: https://lnkd.in/gvjgkNkc Alea Holmes Lisa Eberly Mastela, MPH, RD

3 keys to take your brand from good to GREAT ?? ?? ?? "Lean in" with Liquid I.V. & TikTok and check out the video talk, along with the rest of our panel discussions from GROW LA Fall 2024, on our Youtube channel: https://lnkd.in/gvjgkNkc Aaron Jones Rich Wylie

"We need to have more women speakers," Anya Geimanson ??? told me after one of the NYC conferences that was dominated by male voices. Fast forward just one month, and there we were at GROW—Anya and I sharing personalization wins on stage, breaking barriers and making waves. ?? The energy was electric, the insights were powerful, and the reminder was clear: diversity in voices and perspectives is not just a nice-to-have—it’s essential. Still riding the high from that experience and grateful for the incredible women and allies who are leading the charge and pushing for more inclusive spaces in tech, business, and beyond. Huge shoutout to Anya Geimanson ??? Kait Stephens Nicole Harvey Debbie Kemunto Pearce Liz Stack Jen Gray and so many more. Together, we’re rewriting the narrative. ??

Check out The Quality Edit's recap of GROW LA's Fall conference, featuring our Director of eCommerce, Nargiza Dakmak????https://lnkd.in/etufhNYu #growthmarketing #ecommerce #GROWLA #womenshealth

"If we could prove it in the training room, it could be for anyone." - Hyperice Shoutout to Hyperice for kicking things off at GROW LA FALL 2024 ? In case you missed the show last week, we will be uploading the full 20min talks weekly on our Youtube! This week, we're featuring Recharge, Tatari, and TikTok (with Hyperice's full talk dropping next week) https://lnkd.in/gvjgkNkc Steph Smith Joe Cannon

?? That’s a wrap on GROW LA 2024! ?? What an incredible event last week, packed with insights and innovations! Our panelists delivered powerful takeaways on how?video commerce transforms brand-customer engagement, and builds communities. From shoppable videos to AI-driven personalization, it’s clear that the future of retail is video-first. ?? Special thanks to our speakers: - Gautam Goswami, CEO of CommentSold & Videeo - Ethan Kramer, Managing Partner at Agital - Greg Scott, CEO of Boutique Brands - And our amazing moderator, Stephen Pinto, Sr. Director of Product Management at Dr. Squatch! Check out this highlight reel for a peek behind the scenes! ???? #GROWLA #ShoppableVideo #RetailEvolution #Shopify #VideoCommerce

Had an amazing time at the GROW in Beverly Hills last Wednesday! It was an inspiring day surrounded by innovative online retailers, tech pioneers, and forward-thinking investors, all coming together to discuss where the industry is headed. Beyond the sessions, the best part was the chance to chat one-on-one with people who genuinely care about pushing boundaries and finding new ways to thrive in a constantly changing landscape. A huge thanks to the team at GROW for organizing such an impactful event. #GROWLA #GROWLAFALL

A review of my first time at GROW! TLDR: it was the best conference of the year to *meet brands and new people* Between e-Com and Fintech, I’ve somehow attended 9 conferences this year ?? thank you to the Social Snowball ?? team for inviting me the speak ???? thank you Sheiva Sajadpour (who I met at a conference) for hosting, the video/pics, and being a huge source of inspiration ?? Let’s get in to GROW: ?? it was a one day conference that provided the value of attending for one week ?? if you’ve attended 2 eCom events, you probably recognize half of the room at every following event !GROW WAS NOT THAT! - I only knew about 10% (or zero at Jessica McDaid’s dinner which was my fave after event I’ve ever attended) (Brian Hettler you are pure gold) ?? the GROW team are incredible humans // I’d happily live in the GROW house ?? I’ve had the least spamy event follow up in my inboxes this week ?? I take back that I won’t repeat any conferences next year, GROW is an annual *MUST* attend ?? A huge thank you to everyone who complimented that Noah Tucker ??, Richie Mashiko and I were *authentic* or *so comfortable* on stage - I’ll never only prepare by reading the questions and thinking “this is what I do every day, I’ll answer whatever comes to mind that day” again - but I’m glad we gave the vibes - the stage was so much larger than I anticipated Can’t wait to speak at more events into the next year ??

A bit late to post, but what an incredible experience at another GROW event last week! It was fantastic connecting with so many amazing brands, agencies, and consultants. Special thanks to the Agital team for hosting such a great happy hour at CatchLA! Looking forward to continuing the conversations and building on those connections! ?? Alexis Jerome José Papa Francesco Gatti Opensend

Another one in the books! Had a great whirlwind trip with Social Snowball ?? at GROW. A few takeaways from talking to many of the attendees: 1. Paid Ads are getting expensive, and marketers are under increased pressure to optimize their spend while managing their investments in other channels. 2. Affiliate marketing is on everyone’s mind. I got countless questions from merchants looking to build authentic engagement via customer affiliates. 3. The old pay-for-post influencer model is dead. Many of the brands that I spoke to told me about the disappointing results they’ve seen from doing old-school paid promotions, and many were very skeptical about influencer marketing as a channel. Explaining our approach of treating influencers like affiliates got a lot of genuine excitement from marketers who felt they’d already burned through the channel. 4. I love LA but that traffic is diabolical Shout out to our awesome clients She's Birdie and Solawave for joining us on stage for a panel on winning BFCM by scaling your affiliate and influencer marketing programs. A massive thanks to our partners who sponsored the happy hour with us: Agital Moment Klaviyo Gorgias ShipBob heatmap Rivo