Ground

With the busiest time of the year ahead, Ground's helping brands squeeze every drop of revenue from their existing marketing funnels. Our AI-powered platform helps leading e-commerce and DTC brands boost sales, without adding more work to their teams.? #revenuedriver #joinground #Shopify #ecommerce #growthmarketing

Recently, we had the privilege of hosting the incredible Maggie Sellers on the Grounded Insights Podcast. As an investor, startup advisor, media entrepreneur, founder, and creator, Maggie embodies the art of brand storytelling. Her expertise is nothing short of a masterclass for any DTC brand looking to create a meaningful impact on their community. Among the many gems Maggie shared, one stood out: The #1 skill you can learn today is the art of storytelling. In her words, storytelling isn’t just a tool—it’s what drives effective brand marketing. In today’s fast-paced world, it’s not enough to tell people what you do or sell. The real magic lies in the WHY. Why does your brand exist? Why should people care? Why does it matter? When brands embrace storytelling, something remarkable happens. They stop being just products or services and become woven into their audience's lives, emotions, and aspirations. A running shoe transforms into a symbol of perseverance and a coffee shop evolves into a hub of community. Storytelling bridges the gap between merely selling and creating narratives that stick. Every brand has a story to tell, make sure you tell yours. Listen to the full episode on our Spotify channel! To hear more from founders and innovators changing the world of consumers, follow us ?? #Storytelling #BrandMarketing #GroundedInsights #DTC

I joined Techstars this week to tackle the frequently asked questions about the startup journey. It’s been a whirlwind, capped off by a weekend of 2025 planning with my co-founders—a reminder that who you choose to change the world with is one of the most pivotal decisions you’ll ever make. Over the last three years, I’ve spent more time with my co-founders, Shahriar Kabir and António Andrade, than I have with myself—no joke! When you’re deeply ambitious and fully committed to your mission, challenges aren’t an exception; they’re the rule. And if you’re really pushing limits, you’ll experience failure, faceplants, and moments that demand you rise again. That’s one of the reasons we named our company Ground. Through all the ups and downs, we’ve learned it’s essential to stay grounded. Things are rarely as amazing—or as awful—as they seem, and there’s a kind of peace in embracing that balance. Having co-founders with complementary skills is critical, but nothing matters more than shared core values. When things go wrong (and they will), it’s your values that determine how you come together, hold on, and find a way through. Values create resilience. They shape not just your leadership but the team you build around you. Ultimately, a company is just a group of people building towards a common mission with a set of core values shaping HOW we to get there together. You definitely want your co-founders to have values you share and deeply respect. Watch here ?? https://lnkd.in/en_e_hBN

?? Cracking the BFCM Code! Black Friday and Cyber Monday are more than just sales—they're the ultimate test of strategy. Are your results meeting expectations? Wondering what’s driving revenue across the industry or why conversion rates might be falling short? We’re diving deep into the latest data and trends every day this week to help you adjust on the fly. From 2024 predictions to key takeaways from 2023, this is your go-to guide for owning the BFCM season in e-commerce. #BFCM #BlackFriday #CyberMonday #EcommerceStrategy #DataDriven #GrowthHacks

In this episode of Grounded Insights, Kat Garcia interviews Maggie Sellers, an investor, startup advisor, media entrepreneur, creator, and founder of HSR. Maggie shares her insights on the dynamic world of DTC brands, the importance of storytelling in brand communication, and her journey into angel investing. Maggie emphasizes the need for brands to maintain a clear strategy while being flexible, the significance of building trust with customers, and how technology, particularly AI, is reshaping the consumer landscape. She also discusses her journey as a woman entrepreneur and the importance of community support in navigating the challenges of entrepreneurship. Towards the end, Maggie shares the significance of staying grounded in today’s world, and how she does it. Listen to this Grounded Insights episode on Spotify! To learn more from founders and innovators changing the world of consumers, follow Ground ??

On this week’s episode of Grounded Insights, we had the absolute pleasure of hosting Maggie Sellers, who does it all. An investor, startup advisor, media entrepreneur, creator, and founder of HSR – Maggie shares her insights on the dynamic world of DTC brands, the importance of storytelling in brand communication, and her journey into angel investing. If you want to know how to execute a winning BFCM strategy, then this episode is for you. Maggie emphasizes the need for brands to maintain a clear strategy while being flexible, the significance of building trust with customers, and how technology is reshaping the consumer landscape. She also discusses her journey as an entrepreneur and the importance of community support in navigating the challenges of entrepreneurship. Towards the end, Maggie shares the significance of staying grounded in today’s world, and how she does it. Listen to the full episode of Grounded Insights on Spotify. To learn more from founders and innovators changing the world of consumers, follow Ground ??

?? Attention e-commerce enthusiasts! Struggling with Black Friday / Cyber Monday strategies? Curious about why conversion rates might be lagging, how your revenue stacks up against others, or what trends are shaping the industry? Join us daily this week as we dive into BFCM 2024 with fresh predictions, actionable benchmarks, and a look back at the key insights from 2023. Whether you're fine-tuning your approach or setting your sales live, we've got the insights to help you stay ahead. #BFCM #BlackFriday #CyberMonday #Ecommerce #GrowthMarketing #Insights

Calling all consumer leads ?? Have Black Friday / Cyber Monday questions? Wondering why conversation rates are low, how other brands are stacking up in terms of revenue, and what the industry is seeing? Tune in everyday for the next week to pivot your strategy and understand what's happening in the world of BFCM across e-commerce globally. As brands set their Black Friday / Cyber Monday sales LIVE, we're sharing BFCM 2024 predictions, benchmarks, and recapping what we saw in 2023. #bfcm #blackfriday #cybermonday #ecommerce #insights #growthmarketing

At BCG X, our team of over 3,000 tech builder, designers, and entrepreneurs are fueled by a common goal: creating businesses, product, and services that will change the world. BCG X Alumna, Kat Garcia, is on a mission to do just that. As a co-founder and Co-CEO of Ground, Kat now spends her days helping next-generation consumer brands unlock more revenue with the power of #AI. She recently caught up with our Global Leader for Digital Growth, Robert Derow, to discuss the ever-evolving growth landscape and how emerging technologies like #GenAI is sparking new innovation. Watch their conversation here: https://bit.ly/48FVqPm

Common Ground is back, and this week we’re talking about why conversion rates are dipping as we approach BFCM—and, more importantly, how brands can turn the tide with TikTok’s game-changing AI. We’re covering: - Why rising acquisition costs aren’t your biggest problem (spoiler: it’s election season ??) - How TikTok’s new AI targets exactly when users are ready to buy - The rise of TikTok as the ultimate search tool, and its power of hyper-personalized, behaviour-driven ads in creating instant “must-haves” Get the full scoop on staying ahead this BFCM. Ready to make every scroll count? Subscribe and unlock smarter selling. Read the full newsletter here: https://lnkd.in/g8ejfHnA #CommonGround #TikTok #BFCM #newsletter #artificialintelligence #consumertech #ecommerce