Jill Pawlik Strategic Marketing的封面图片
Jill Pawlik Strategic Marketing

Jill Pawlik Strategic Marketing

营销服务

Buffalo and Finger Lakes,NY 207 位关注者

Creating strategic & tactical marketing plans for organizations to increased brand awareness and obtain loyal customers

关于我们

Why Your Business Needs A Marketing Strategy! You have a great idea, you’re sure there’s a need in the market, you think you have the right pricing, positioning and packaging. But, until you’ve gone through the basic and proven steps to validate your business model, you’re just making an educated guess. OR, you’ve been in business for a while and sales are starting to slow down. There’s more competition than ever, you can’t keep up with the changes to the sales-marketing funnels, and your customers are more demanding (and have more information and options) than ever. Let’s take you through the data-driven process so you can determine if you need to dig deeper to ensure greater success for the long-haul. A robust marketing strategy will reach your target audience – this includes those who have never heard of your brand all the way to repeat customers.Without a defined strategy, you’ll essentially be throwing things at the wall to see what sticks. And it’s costing you time, money, and customers. If you want to explore your options, please contact me for a free consultation! Put My Core Competencies to Work for You: ? Strategic Planning & Execution ? Brand Development ? Channel Strategies ? Project Management ? Strong Leadership EQ ? Metrics & Performance Analytics ? Sales & Marketing Integration ? Process Improvement ? Public Speaking ? Graphic Design Concepts ? Social Media Management ? Digital Marketing Strategies ? Media & Public Relations ? Writing, Editing and Proofreading

网站
https://jillpawlikmarketing.com
所属行业
营销服务
规模
1 人
总部
Buffalo and Finger Lakes,NY
类型
自有
创立
2021
领域
Strategic Marketing、Marketing Plan、Marketing Mentorship、Organizational Review、Fractional CMO、Social Media Manager、Public Relations Manager、Writer, Editor, Proofreader、Brand Creator and Manager、Blog Manager、Project Manager、Networker、Integrator、Business Connector、Communications和Content Strategist

地点

动态

  • Turning “Oops” into “Olympic Gold” for Your Brand Ah, the 2024 Summer Olympics in Paris—a dazzling display of athletic prowess, world records, and yes, a sprinkling of delightful blunders that kept us all entertained. While the athletes dazzled us with their skills, it's the occasional mishap that gives us a chuckle. And guess what? These moments of Olympic oops can be a brilliant opportunity for your brand to shine with humor and heart. Take for example Simone Dupont, the French pole vaulter who had a pole-ly embarrassing moment (and you thought I was going to mention the Frenchman) when she misjudged her landing and ended up tangled in the bar. Instead of spiraling into a world of awkwardness, Simone’s recovery was so graceful, it was almost choreographed! This is where your brand can leap in with a witty campaign. Imagine a social media post where your product helps “untangle” life’s little snafus, just as Simone managed to untangle herself. It’s a playful nod to overcoming hiccups. Then there’s the case of Max Johnson, the American swimmer who, during a preliminary heat, inadvertently swapped his goggles for someone else's—and still swam like a champ. The mix-up turned into a viral sensation, proving that even the smallest mistakes can lead to the biggest laughs. Your brand can dive into this by showcasing how your product or service helps “clear up” confusion. Whether it's a clever ad or a hashtag campaign like hashtag #GogglesGaffe, you’re turning an oops into a big win. And let’s not forget Lily Chen, the British gymnast whose stunning floor routine ended with an unexpected slip that led to an impromptu yet impressive moonwalk. Her accidental dance move stole the show and showed the world that sometimes the best moments are the ones you don’t plan. Use this to your advantage by crafting a campaign around embracing the unexpected and turning those “oops” moments into opportunities to shine. When it comes to marketing, a little humor goes a long way. By tapping into these funny and endearing Olympic mishaps, your brand can connect with audiences on a personal level. Remember, every stumble is just a stepping stone to greatness—so why not celebrate those missteps with a touch of charm and wit? In the end, while the athletes might be striving to avoid embarrassing moments, your brand can revel in them—turning every slip, slide, and slip-up into a golden marketing opportunity. Let’s face it, when life hands you an oops, make sure your brand turns it into a gold medal moment!

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  • Please share this with your non-profit friends. My client, Nora, is giving away her consultation and garden landscape design services, plus plantings, installation (with the NP's help) and a care guide. Let's give back!

    查看Gardenette的组织主页

    300 位关注者

    ? Announcing: the Garden Glow Up for Good Contest! ?? Do you know of a non-profit whose outdoor space could use a little sprucing up? A Garden Glow Up, perhaps? We’re here to provide one Erie County based non-profit will a complimentary professional garden design and installation. For all the good you do indoors, let us help you show off your outdoors ?? How it works: 1. Between today and August 18th, nominate your favorite non-profit for a Garden Glow Up for Good by filling out the application form on our website (I'll pop the link in the comments ?? ) 2. We will start site visits the week of August 19th to check out the non-profits outdoor spaces, to see how we could best help 3. One non-profit will be chosen to win a complimentary professional garden design and installation by Master Gardener, Nora Saintz from Gardenette All contest regulations and information can be found on our site! We look forward to seeing all the applicants ???

  • Who needs a marketing partner who thinks like a business owner and acts like a strategist whose only goal is your success?

    查看Jill Pawlik的档案

    The optimistic marketing strategist and tactical planner for overwhelmed small business owners and scrappy non-profit execs. Earnest writer about people, causes, B2B/B2C. Editor, Lancaster Living. REI, Finger Lakes, NY.

    I’m working with new businesses that don’t want to fail and existing businesses that want to grow. Where is your marketing power? Jill Pawlik Strategic Marketing

    • 
McKinsey reported that companies that placed marketing at the 
center 
of their growth strategy are twice as likely to have greater than 5% annual growth.
  • Are you feeling overwhelmed by the number of communications you receive on the daily? Text, DMs, emails, Slack, Zoom, BaseCamp, a CRM, apps. I've been talking to folks recently about this and how difficult it is to stay on task and be productive. On top of that, the sheer number of networking and trade groups that we belong to and prioritizing where to spend our time. So, I did a little research and found some tips to avoid overload that I'm going to employ. I'd love to hear yours, too. ?? Set Boundaries: Designate specific times during the day for checking emails, messages, and participating in online groups. Outside of these times, disconnect and focus on other tasks or personal time. ?? Prioritize Platforms: Identify the ones that are most beneficial for your goals and focus your energy on them. Whether it's LinkedIn for professional networking, Slack for team collaboration, or niche forums for industry-specific discussions, prioritize quality over quantity. ? Curate Your Network: Quality over quantity. Weed out inactive or irrelevant contacts and focus on nurturing relationships with those who add value to your professional journey. ?? Automate Routine Tasks: Take advantage of automation tools to streamline repetitive tasks such as scheduling meetings, sending follow-up emails, or sharing updates on social media. ?? Practice Digital Detox: Regularly disconnect from digital devices to recharge and avoid burnout. Schedule periods of offline time for activities that rejuvenate you, whether it's spending time outdoors, reading a book, or engaging in hobbies. ?? Set Clear Goals: Define specific goals for your digital communication and networking efforts. Whether it's expanding your professional network, generating leads for your business, or staying updated on industry trends, clarity on your objectives helps prioritize your actions, filter out distractions and say "no" to whatever doesn't align. ???????? Seek Balance: Strive for a healthy balance between digital and offline interactions. Invest time in building meaningful relationships both online and in person, as face-to-face connections can often be more impactful and fulfilling.

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