JetFuel

Blue sky thinking JetFuel ?? Made the city of Grapevine, TX Smile for the grand opening of Sam's Club’s new store.

Shining a light on Baylee Huff, an Associate Creative Director here at JetFuel. Baylee’s creative journey began in print design, where she developed a love for clean, impactful visuals. Her career evolved through Broadway advertising and agency work, leading campaigns for brands like Verizon, Wells Fargo, and Michelob Ultra. Experiential marketing became her passion as she worked on immersive projects for clients like SC Johnson, Rolex, and Citizens Bank. Reflecting on her path to JetFuel, Baylee shares, “Joining this team felt like the culmination of everything I’ve done—the bold vision and innovative work here align perfectly with my passion for creating meaningful designs.” Her favorite project at JetFuel? The Dove NWA campaign. “This project stood out because of Dove’s legacy in creating impactful advertising. We pushed creative boundaries, blending storytelling with design to craft an experience that resonated deeply. It reminded me why I believe in great work over good work—the emotional response makes all the difference.” Staying inspired is central to Baylee’s work. “Experiential marketing evolves so rapidly, and the constant innovation keeps my ideas fresh and exciting.” For Baylee, the most rewarding part of her role is creating moments that genuinely impact people. “There’s nothing like seeing someone smile because of a moment you’ve crafted. Those reactions are the ultimate payoff.” We’re proud to have Baylee on our team, bringing her artistry, vision, and dedication to every project.

Proud to be part of this impactful initiative for Pfizer and Walmart! Huge shoutout to the JetFuel team for bringing the Walmart Mobile Wellness Tour to life and helping communities access essential healthcare. ????

The Walmart team came to us with a challenge: to be in front of the right people, at the right times, delivering the right message, all the while highlighting the impact Walmart Health & Wellness is making on local communities through the U.S. Our solution: we created a multi-pronged, expansive events platform to achieve coverage in a diverse set of environments, including State Capitol buildings, convention centers, large-scale consumer events, and intimate settings. In order to support this year-round effort, our approach led us to developing an array of evergreen assets & properties that could be redefined based on the experience and audience. The scale was immense, and the results spoke for themselves!

Shining a light on Steven Cuomo, our Senior Vice President of Client Services at JetFuel. Steve’s career began with a passion for live events in the sports and entertainment industry. After honing his skills at global agencies for nearly two decades, he was drawn to JetFuel’s nimble, independent approach. Reflecting on his journey, Steve shares, “The allure of JetFuel for me was to apply all my learnings and experience at nimble agency looking to make a name for itself. Four and a half years in, we continue to punch above our weight. So far, mission accomplished!” As SVP of Client Services, Steve blends high-level strategy with hands-on execution. Whether presenting strategic plans to executives or supporting teams on-site, his focus remains on fostering client relationships, growing his team, and delivering excellence. “My main remit is to harvest our existing client relationships, seek new ones, and ensure every project we execute meets the highest standards.” One of his most memorable achievements was producing simultaneous watch parties for U.S. Soccer across three cities and time zones in just five weeks. “We were tasked with the impossible. We pulled off the improbable! A truly collaborative undertaking, we created unforgettable viewing experiences for fans with engaging activations, bespoke menus, and beautifully crafted venue takeovers. Let’s just say we hit our GOOOOAAAAALLLLLs!” For Steve, building trust is key to client success. “Be a human. Clients are real people too. Building genuine relationships and having honest conversations fosters trust and success—and makes the process more fun along the way.” We’re appreciative of Steve’s leadership and the expertise he brings to JetFuel. Thank you, Steve, for your passion, dedication, and commitment to our clients and team!

Chocolate on a mission ??? Feastables by Mr Beast, is redefining snacking—one college campus at a time. The Feastables Campus Blitz is bringing delicious, trusted ingredients and unforgettable experiences to campuses across the Southeast. JetFuel is having a blast connecting students with the best chocolate bars out there. Watch our stop at Duke for the energy and excitement happening on campuses all across the region. The blitz continues—stay tuned for more! And shoutout to Ryan Brisco and Bryan Waddell for trusting us with this amazing project—what a sweet ride it's been so far!

Shining a light on Daphne Yeh, an Executive Producer here at JetFuel. With over 20 years of experience, Daphne brings a wealth of expertise and a passion for storytelling to JetFuel. Growing up as a first-generation Taiwanese-American in New York, she used American media to connect with and understand the US culture around her. This in turn ignited a lifelong fascination with telling narratives that resonate with audiences. After earning her degree in Media Studies from Penn State University, she built an impressive career with industry leaders like ESPN, Showtime, and Omnicom Media Group, collaborating with iconic brands such as Meta, MLB, and Lowe’s. Today, she leverages that rich experience to create impactful experiential activations at JetFuel. As Executive Producer, Daphne leads the strategy and execution of programs that connect brands with communities, including the Walmart Mobile Wellness Tour and Mr. Beast’s Feastables College Campus Tour. Her team’s ability to transform brand initiatives into meaningful, high-impact experiences exemplifies JetFuel’s commitment to excellence. Reflecting on her role, Daphne shares, “JetFuel is a true standout—combining the entrepreneurial drive of a startup with the expertise of a traditional agency.” She is particularly inspired by the agency’s dedication to diversity and inclusion, which she calls “non-negotiable when choosing where to invest my time and talent.” Mentorship is at the heart of her leadership. Daphne finds immense pride in helping her team grow, saying, “Whether it’s guiding a Production Coordinator to strengthen their field management abilities or mentoring a Field Marketing Producer to enhance their experiential expertise, supporting my team’s growth and watching them thrive has been incredibly rewarding.” Her focus on fostering talent ensures that JetFuel’s culture of collaboration and growth thrives. With her strategic vision and dedication to nurturing talent, Daphne is one of the driving forces behind JetFuel’s success. Thank you, Daphne, for your leadership, passion, and commitment to creating exceptional experiences!

JetFuel delivered a high-impact, 24-day activation at the Texas State Fair, engaging 2.4 million visitors for Walmart. We created interactive experiences, from games to cooling stations, while strategically showcasing Walmart’s investment in Texas, veteran support, and community initiatives like Spark Good. Our activations highlighted Walmart Money Center’s financial services and career advancement programs through Live Better U and Walmart Academy. We're dedicated to helping reinforce Walmart’s commitment to both local and national growth, driving meaningful engagement with the Texas community.

From music festivals to live sporting events and countless others, we deliver experiences that go beyond expectations, creating memorable moments that resonate. Our approach connects brands with their audiences in impactful ways, no matter the event. Get in touch with us to talk about where we can take your brand experiences.

Shining a light on Ron W., our Creative Director at JetFuel! With over 30 years of experience in the advertising world, Ron is instrumental in shaping creative strategies for all JetFuel. Starting his career as a storyboard illustrator, Ron’s journey took him through legendary agencies like BBDO, where he worked alongside some of the most influential creative minds in advertising. Since joining JetFuel, Ron has brought his expertise and leadership to every project. From transforming brands to creating impactful activations, Ron’s vision and creativity have led to exceptional results for our clients. Ron’s leadership is driven by a commitment to collaboration and learning. “I like to lead by example. I get involved, not just give a thumbs up or down. It’s about fostering creativity through shared experiences,” Ron explains. His approach encourages his team to innovate and share ideas freely, while his vast experience offers guidance and mentorship. "I’ve always believed that the best advertising comes from real-life experiences. If we can bring our personal stories and connections into our work, that’s where the magic happens." What sets Ron apart is his ability to seamlessly blend wisdom from his extensive career with fresh perspectives from his team members. His dedication to building a close-knit, creative family is evident in his relationships, many of which span decades. We're fortunate to have Ron on our team, constantly pushing the boundaries of what’s possible in experiential marketing.?