Jeppson's Mal?rt

Missouri - We're Back. We are excited to announce our new partnership with Craft Republic!

What’s more divisive than politics right now?? ? Apparently, this week’s Challenger – Chicago’s Jeppson's Mal?rt liqueur which fans love to hate for its bitter and off-putting taste. Recently, they were crowned the ‘unofficial shot of the Democratic National Convention’ while the other side dubbed them ‘weird’. Both strong reactions which play perfectly into this Challenger’s brand strategy of rejecting the traditional, incumbent category norms. A strategy that’s paid off with nationwide distribution growing from 4 states to 30 in the last decade.?? ? Why talk about how good you taste, when your defining feature is the opposite? We’d argue that’s definitely a more interesting proposition.? ? Breaking with dull category conventions, Mal?rt:? ? ?? Uses their brand as a filter when choosing which current cultural moments to grip onto?? ?? Divides the world into those who endure its taste and those who can’t? ?? Turns an apparent product negative into a brand positive? ? Challengers don’t play by the rules of their categories – they break them. With their distinctive (some might say terrible) taste, Mal?rt isn’t afraid to embrace what makes them unique in order to reject the status quo.? ? At eatbigfish we’re on a mission to combat dull. Join us in September for our Anti-Dull Webinar to hear how strategy helps brands to cut through the noise and beat the boring: September 5th: https://lnkd.in/eC_kRZRW September 19th: https://lnkd.in/ecP3si9c ??

When the entire team gets to be hands on, on a project it’s the best feeling. Here is a BTS look at our recent project with our friends Jeppson's Mal?rt where we took a multimedia approach to their #Malortface campaign and performed studio #photography, #graphicdesign and #Motiongraphics for a Truck wrap and a digital ad campaign. Thanks for all the love and shares on socials. It’s always fun to see the hard work get results!

Such a fun campaign to work on! ?? What started as a digital and OOH advertising idea quickly grew into a comprehensive marketing campaign, complete with on-premise programming. Participating locations received “I Mal?rted” stickers to give to their customers, along with other in-house advertising materials. Additionally, we launched #imalorted merchandise, created a locator to direct consumers to an I Mal?rted location near them, and centralized all campaign elements onto an official website (imalorted.com). Taking a shot of Mal?rt is often a shared experience, bringing together strangers, friends, and even enemies. The “I Mal?rted” campaign aims to build a community around this unique connection. By using the “I Mal?rted” sticker as a visual symbol, we invite consumers to unite through their right to Mal?rt, and share their stories about the polarizing beverage. None of this would have been possible without Bandolier Media. It was a pleasure to work with such a creative team, all of whom have a fantastic sense of humor. The I Mal?rted campaign is just getting started, with more exciting things coming your way. Stay tuned and don’t forget to Mal?rt today! ? #imalorted #malort #jeppsonsmalort

"Sometimes you have to choose the lesser of two evils. Or in this case, the greater?" Check out our campaign for Jeppson's Mal?rt and please do your civic duty. #imalorted Ad Age article: https://lnkd.in/ghi4W2CE Great job to the whole team including Reyden Weis Louis Montemayor George Ellis Nick R. Kelsey Hickok Trishia Daniel Daniel Stone Wrong Brother Productions Nick Kondylas Rachel Ko and of course our partners at Mal?rt!

It's time to exercise your right to Mal?rt ? Check out our newest campaign, "I Mal?rted." Have you done your civic duty yet? Head to your local bar, take a shot of Mal?rt, and wear your "I Mal?rted" sticker with pride. I Mal?rted stickers are available at participating locations. Find a location near you, and learn more about why you should Mal?rt, at imalorted.com This campaign would not have been possible without Bandolier Media. A huge thank you to their team for their endless creativity and dedication to this project. #imalorted #malort #jeppsonsmalort

We are excited to announce our new partnership with Western Distributing Co. in Colorado! #malort #chdistillery

Out with the new, in with the old. We are excited to officially announce the new Mal?rt bottle design. This new bottle pays tribute to Mal?rt’s roots by reintroducing the original 1970s bottle mold, along with some other exciting features: ? Top of the new cap reads “Since 1933” for the first time. ?Redesigned back label based on the original 1970s bottle. ?Reintroduces the “May we Suggest” tagline. ?Initials of all past and present Mal?rt owners (CJ, GB, PG, CH) on the bottom of the bottle. ?New bottle shape molded after the original 1970s Mal?rt bottle.

Mal?rt: Do Not Enjoy. Responsibly. We are proud to showcase our newest advertising campaign, boldly displayed on Momentum Beverage Team's Delivery Trucks. This campaign embodies the unforgettable experience, and faces, created when drinking Mal?rt. #Malort #MalortFace #JeppsonsMalort

We are extremely excited to announce our new partnership with Quench Fine Wines Of Nebraska??