JCPenney

Last week, JCPenney’s Chief Merchandising and Supply Chain Officer Michelle DeMartini Wlazlo attended the Look Good Feel Better BeautyCares DreamBall where she was honored with the 2024 Retail Champion Award. ? Over its 35 year history, Look Good Feel Better has served over 2.4 million cancer patients, providing programming designed to help those dealing with the physical side effects of cancer treatment feel more like themselves. A key part of this programming is hands-on workshops, where patients learn techniques from scalp and hair maintenance to makeup application to skincare to help them look and feel their best. Now, JCPenney is thrilled to introduce a new initiative to engage and train #JCPenneySalon Professionals as certified Look Good Feel Better workshop facilitators, and to launch a phased rollout in JCPenney Salons to host Look Good Feel Better workshops in communities around the country. We will also educate beauty consultants in our beauty departments to share information about Look Good Feel Better with our customers, ensuring these programs can reach as many people as possible. ? JCPenney is excited to do our part to make Look Good Feel Better workshops more accessible to more people, and proud to contribute to the health, happiness, and well-being of the communities we serve. ? Read more on WWD: https://lnkd.in/gpkphidP

We are proud to announce that JCPenney is the exclusive U.S. retailer for Messi the Fragrance, the first signature scent from soccer legend Lionel Messi. ? “When Leo Messi announced he was going to launch a signature scent in 2024, we knew immediately it would resonate with our customer,” said Michelle DeMartini Wlazlo, Chief Merchandising and Supply Chain Officer at JCPenney. “Messi is a global icon with an extensive and diverse fan base that bridges generations, so when #JCPenneyBeauty was selected to be the exclusive U.S. retailer for the Messi fragrance, we were thrilled. We know our customers will absolutely love his new fragrance.” ? With notes of cardamom, wild cypress, leather, cedarwood and vanilla, the scent is available in a 100mL bottle or as a gift set with toiletry bag and body wash. Shop the fragrance online or in a #JCPenneyBeauty near you: https://lnkd.in/gACKdeNj ? #BeautyLaunch #LionelMessi #Messi #Exclusive

Voting is now open for the 2024 LIFT Accelerator Program People’s Choice Award! This week, 10 finalists pitched their concepts in front of a judging panel of industry experts from Rare Beauty Brands, JCPenney, and The Equity and Wellness Collaborative. Now, your vote can make a difference in helping these entrepreneurs achieve their dreams. LIFT Beauty Accelerator was created with a mission to empower female-identifying founders from underrepresented backgrounds. In 2024, LIFT will support five early-stage beauty brands from these communities with $10,000 grants, retail distribution, mentorship with beauty executives, and more. Congratulations to this year's finalists! Watch their pitches and cast your vote here: https://lnkd.in/eMMZwFpd #BeautyIndustry #Entrepreneurship #PitchCompetition

JCPenney is thrilled to welcome Marisa Thalberg as consulting Chief Marketing Officer. ? Marisa brings over three decades of experience leading transformative marketing initiatives to drive brand and business growth, and a depth of experience across complex retail environments and key categories like beauty, home and lifestyle. Her track record of creating lasting emotional connection and relevance with customers is outstanding. She joins the Company in a full-time consulting capacity at a pivotal time as we continue to strategically reinvest in our growth, including progressing core strategies like the launch of JCPenney Beauty, extended merchandise and product collaborations, completed store refreshes and improved digital shopping. ? Under Marisa’s leadership, we look forward to continuing to strengthen the JCPenney brand and help customers make every dollar count.

On Thursday, JCPenney vice president of communications and philanthropy Michelle Sing hosted Aaron Chambers, director of new partnerships for Feeding America, for a lunch and learn session at our corporate headquarters. Associates had the opportunity to hear updates from Aaron and Michelle on the progress of our three-year partnership, learn about the programs our donation is funding and discover ways to increase our impact through volunteerism. ? September is #HungerActionMonth, and we’re proud to partner with Feeding America to ensure neighbors in our community and across the country have access to the food they say they need to thrive. Learn more and join us in the movement to end hunger at https://lnkd.in/eGGid-4k. ? In 2022, JCPenney, in partnership with the JCPenney Communities Foundation, announced a three-year, $500,000 commitment to Feeding America by 2025 to help address food insecurity in communities across the U.S. The donation supports child hunger initiatives like the Summer Food Program, School Pantry Program and after-school food programs. In support of this multiyear partnership, JCPenney presented Feeding America with a check for $175,000 during the event.

In honor of #HispanicHeritageMonth, JCPenney is celebrating the contributions of local artists by commissioning art pieces to represent the influence of Hispanic culture in style, fashion, beauty or food in communities across the country. View the art and meet the artist in select JCPenney locations soon: ? La Plaza Mall in McAllen, Texas (Store 0226), Sept. 28 - Oct. 15 ? Stonewood Shopping Center in Downey, California (Store 1337), Sept. 30 - Oct. 15 ? Westland Mall in Hialeah, Florida (Store 1953), Oct. 2 - 15 ? Queens Center in Elmhurst, New York (Store 2814), Oct. 5 - 15 The artwork will be donated to local community institutions following the exhibition in stores. View more details on the JCPenney Newsroom: https://lnkd.in/g4HRZgur

On Wednesday, JCPenney CEO Marc Rosen hosted James C. Rhee, best-selling author of the red helicopter and former Ashley Stewart CEO, for a fireside chat with associates at the Company’s headquarters in Plano, Texas. When James was in kindergarten, he was gifted a toy red helicopter in gratitude for simply sharing his lunch with a friend who was going through a hard time. Decades later, the lessons learned from receiving this red helicopter served him as he developed a human centered-framework for success in Ashley Stewart’s transformation, a model now often imitated across the industry. The former high school teacher and Harvard Law graduate turned private equity investor unexpectedly took the helm of Ashley Stewart in 2013, and despite major hurdles, managed a transformation success story by leading with kindness, authenticity and goodwill. James shares his insights and knowledge in his book, red helicopter, which was published earlier this year. The conversation between Marc and James centered around how kindness and intangible goodwill can reshape a business and drive a new approach for #leadership and success. See below for photos from this week’s event.

Last week, JCPenney was honored to serve as a sponsor for Runway of Dreams Foundation's 10th anniversary Fashion Revolution adaptive fashion show in Brooklyn. For the fourth consecutive year, JCPenney showed off some of our most functional and fashionable #adaptive apparel during New York Fashion Week, showcasing looks for men, women and children from brands including St. John’s Bay, Mutual Weave, Arizona, a.n.a and Thereabouts. We also debuted #JameyPerryforJCPenney, a new, limited-time collaboration featuring apparel for women who use wheelchairs, and Jamey and some of her wheelchair basketball teammates took to the runway to model several looks from the collection. ? JCPenney was one of six brands participating in the #NYFW show, which featured about 50 models of all ages, ethnicities and abilities. JCPenney team members including Wendy Santana, Jillian Roig (Cleary), Carl Byrd and Kate Crassweller were in attendance for an inspiring evening. Read more about the collection in Disability Scoop: https://lnkd.in/eTTjK2xi #RunwayOfDreams #AdaptiveFashion #FashionRevolution #NYFW2024

Last week, JCPenney Beauty and Salon dazzled at Local Profile’s 23rd annual Women in Business Summit in Plano, Texas. The event brings together over 600 women in all industries from across the #DFW area for a day of networking, speaker sessions and celebration. ? #JCPenneyBeauty and Salon experts were on site to provide hair and makeup touch-up services, help attendees find their new favorite fragrance and distribute product samples, introducing them to the incredible product selection available at JCPenney Beauty. See below for photos from last week’s event and read more here: https://lnkd.in/gvncWgSu

September 15 marked the beginning of Hispanic Heritage Month, and JCPenney is proud to celebrate the beauty and brilliance of Hispanic culture this month and always through our third annual?#HopeAndWonder Hispanic Heritage Month collection. Hope & Wonder’s #HispanicHeritageMonth collection was designed by Hispanic members of the JCPenney Creative Coalition, a cross-functional team of diverse designers who bring their authentic experience to inspire each Hope & Wonder collection. This year’s collection theme is “Cultura?is Strength,” and the product line includes pieces like a traditional guayabera, dresses with floral embroidery and home décor designed with family gatherings in mind. For the third year in a row, 100% of net profits from this collection will go to Latinitas. Latinitas is on a mission to empower young Latinas, and all girls, to innovate through media and technology. Latinitas programming includes after-school clubs, camps, events and publications where they provide spaces, both physical and online, for students to express themselves, develop their skills, learn about their culture, and discover their unique voice. Learn more on the JCPenney Newsroom: https://lnkd.in/gRBVYGim