JConnelly

The death of third-party cookies may have been postponed (again), but the shift to privacy-first marketing is inevitable. ?? Consumers are demanding more control over their data. ?? Browsers are restricting tracking capabilities. ?? First-party data is now your most valuable asset. So, how will you continue to target, personalize, and measure without reliance on third-party cookies? ? Develop a first-party data strategy (email, CRM, website behavior) ? Leverage contextual advertising and AI-driven audience insights ? Focus on value-driven content that builds trust The brands that adapt now will have the competitive advantage as privacy regulations tighten. Learn what’s next for digital advertising in 2025 → https://bit.ly/3E2uSwN

Back in not-so-sunny NJ and already missing the incredible energy of #FutureProofCitywide! With warm sunshine and cool ocean breezes as the backdrop to thought-provoking content and meaningful connections, every moment was filled with insightful conversations—both on stage and on the sidelines. ???? Though I may have lost my voice from nonstop engaging discussions (and maybe, just maybe, from singing along to The Fray and All-American Rejects), it was all well worth it. ?? A huge shoutout to Matt Middleton, Christine Cherry, Cici Prsha, CMP, DES, CSEP and the entire Future Proof team for delivering a truly outstanding inaugural event in Miami! It felt like a long-standing industry staple—no small feat for what was actually a first-time event in a brand-new location. Grateful for the insights, connections, and energy this community brings and already looking forward to Festival this fall! Sarah Tremallo-Garcia, Angela Giombetti, Samantha Schwimmer, Adriana Tullman, Brad Smithy, Jenna Bloomgarden, Andrew D. Pitcairn, Henry Hagenbuch, Jeffrey Gonyo, Alison Considine, Joshua Desai, Anthony M. Stich, Brian Hamburger, Rich Boghosian, Joe Anthony, Diana Cabrices, Caleb Silver, Erin Moyer, Tamra Gaines, MBA, Jeffrey Garden, CFA, CQF, Jamie Hopkins Esq., LLM, CFP?, ChFC?, CLU?, RICP?, Joe Steuter, Mary Kate Gulick, Sean C. Keenan, Alex Ortolani, Emma Cary, Charles Paikert, Stephen Beach, Mary Meagher, Graham Thomas, Matt Halloran, Catharine Frick, Jimmy Moock, JConnelly and many more ...

At JConnelly, we believe giving back is part of who we are. That's why we were proud to partner with the Interfaith Food Pantry Network, right here in New Jersey. Our incredible "Warehouse Warriors" recently dedicated their time to packing snacks and essentials for neighbors in need. A heartfelt thanks goes out to our amazing team members who volunteered their time, energy, and enthusiasm to help fight hunger right in our backyard. We’re proud to play even a small role in supporting their vital mission: providing food and hope to families across our community! (Eleanor Bracci, Michele Modugno, Madison Vance, Sabrina Scarpa, Joshua Hamerman)

What’s the secret to an impactful growth strategy? ? Many companies are rethinking their growth strategies to better reach and engage audiences by combining the power of public relations and digital marketing. ? Together, they allow you to: ?? Amplify your message across multiple channels? ?? Reach new, highly-targeted audiences? ?? Build stronger connections with your community? ?? Boost brand reputation through authentic engagement? ? PR gives your brand the credibility, trust, and third-party validation that no advertisement can ever replicate. It’s about storytelling, creating genuine buzz, and building relationships that last. When your audience sees your brand through the lens of a respected voice, it changes the game. ? Digital marketing can help amplify that credibility. With the ability to reach your audience instantly, target with precision, and make data-driven decisions, digital gives you the power to connect with the right people at the right time, on the right platform. ? Combining PR and digital creates a strategy that’s about awareness AND taking action.

What are a few 2025 digital marketing trends that can’t be ignored? Our “Digital Must-Haves: Essential Marketing Strategies for 2025 & Beyond” download offers key digital trends and strategies that are shaping the marketing landscape. ?? What you'll learn: - Emerging marketing trends - Data & privacy focus - Audience connection strategies - Social media evolution ?? https://bit.ly/3Xv00M6 Future-proof your marketing today!

Are your digital marketing efforts not showing results? Here's what you are probably doing wrong. You have a website, social media accounts, and even invested in ads. So why aren’t you seeing the numbers you were hoping for? The truth is, digital marketing isn't just about being online- it's about being strategic online. Here’s what might be missing in your approach: ? Targeting the Right Audience It’s not enough to just cast a wide net. Are you speaking to the people who actually need what you’re offering? ? Consistent, Value-Driven Content Posting sporadically doesn’t cut it. Consistency is key, but so is offering value in every post. Does your content educate, entertain, or solve a problem? ? Data-Driven Decisions Are you using analytics to guide your next steps? Your numbers tell a story—are you listening? ? A Clear Call to Action Without a clear CTA, your audience won’t know what to do next. Are you guiding them toward the next step, or leaving them in the dark? Remember, digital marketing isn’t a “set it and forget it” deal. It’s about evolution, testing, and adapting.

?? You landed a great media interview… now what? Securing media coverage in?2025?isn’t the finish line—it’s just the beginning. The real power of PR is in what happens next. ?? Maximize Engagement Data tells the real story.?Analytics reveal how your audience is interacting with your message - helping you fine-tune and amplify what truly resonates. ?? Go Beyond Impressions Visibility is great, but action is better.?It’s not just about being seen - it’s about sparking conversations, driving conversions, and creating real business impact. ?? Track. Learn. Optimize. PR is a living strategy.?The right metrics show what’s working and where to refine, ensuring that every interview?builds momentum for long-term success. A?great interview?is just the start. Make sure you're?turning it into measurable results. What’s your strategy for amplifying media wins? Drop your thoughts below! ??

Is your SEO strategy missing this key element? Google’s E-E-A-T update puts real-world experience front and center. If your content isn’t reflecting this, it’s time to rethink your approach. Here’s how to get ahead: 1. Build interconnected content around key topics. 2. Cite reliable sources and highlight expert author bios. 3. Prioritize value and authenticity over quick algorithm tricks. Google’s Search Quality Raters are all about genuine content, so deliver what your audience truly needs.

???TOMORROW: The Future of Content Marketing in 2025! Join me tomorrow,?February 12th at 12pm PT / 3pm ET, for a power-packed?webinar panel?where we’ll break it all down: ???What’s Hot:?The content trends you?need?to be paying attention to this year ???What’s Not:?The outdated strategies that aren’t worth your time in 2025 ??What To Do Now:?Actionable steps to make your content more effective?this week I’ll be joined by some of the best in the business: ???Laura Garfield?– Video & storytelling expert ???Susan Theder?– Marketing strategist & FMG’s CMO ???Matt Halloran?– Podcasting & content pro I’ll be diving into?why business owners need to align their personal and business values in their content strategy—because in 2025, it’s not about just creating?more?content, it’s about creating content that?connects. Want in??Sign up now → https://bit.ly/3Em84b7 See you there! ??

We're sitting down with ProudMouth to talk about Content Marketing in 2025. In today's evolving marketing landscape, anything can be content—are you focusing on the right strategies? On?February 12th at 12pm PT / 3pm ET, JConnelly’s?Head of Digital, Jaclynne Castellano, joins a panel of top industry leaders—Matt Halloran, Susan Theder, and Laura Garfield—to cut through the noise and deliver real, actionable insights on what’s driving results in 2025. What You’ll Gain: ? Proven content strategies that generate real impact ? The outdated tactics wasting time and resources ? How leading brands are refining their marketing approach for better ROI This is a?must-attend discussion?for anyone looking to?simplify strategy, maximize engagement, and stay ahead of the curve. ???Reserve your spot now:?https://bit.ly/3Em84b7 ???Have a marketing question??Drop it in the comments! ??