January Digital

Family. Friends. “Coworkers who have become true friends.” With Thanksgiving around the corner, the January Digital team is reflecting on all they’re grateful for. Last week, we gathered in our New York and Dallas offices to celebrate early with love, laughter, and all the fixings. From our table to yours, Happy Thanksgiving!

The DOJ has officially ruled Google a monopoly. What does this mean for the tech giant, its competitors, and the broader digital ecosystem? Our founder & CEO Vic Drabicky shared his 2025 outlook with MediaPost’s Laurie Sullivan, diving into what a potential breakup of Google could look like and the ripple effects it might create. Between media behemoths Google and Meta, Vic describes a “roar behind the scenes” as they fight for incrementality. Read Vic’s full commentary and additional expert analysis at the link in comments. #Google #Chrome #TechNews

The days of “set it and forget it” in holiday planning have passed. Consumer spending is expected to reach nearly $989 billion, and brands who grab more share are those who continue to adapt through the holiday season and have multiple pivot plans in place. From a focus on video content to flexible payment options, agility and action can make all the difference. For our full insights on making the most of this shortened season, visit the link in the comments. #Marketing #Q4 #Holiday2024

Bright lights, big city, bejeweled billboard! Our incredible partners at Kendra Scott lit up Times Square this week with their holiday campaign. We couldn’t be prouder to help them sparkle on one of the world’s most iconic stages! Here’s to more moments that shine as bright as this one. Congratulations Lauren Zarzour, Michelle Peterson, Stephanie Lenk & the entire Kendra Scott team!

LinkedIn friends - we’d love your support to help us win! We are thrilled to announce our nomination for two prestigious Vendors in Partnership Awards - Partner of the Year and Best Longstanding Partnership. Public voting is now open. To support us, please visit the link in the comments, and vote for January Digital in the Partner of the Year and Best Longstanding Partnership categories. The Partner of the Year Award celebrates businesses that embody philanthropy, exceptional client service, and a strong employee-centric culture, reflecting our core mission to improve the lives of our people, our clients and the world around us. The Best Longstanding Partnership award nomination is a testament to our invaluable 7+ year partnership with A.L.C., the iconic women’s lifestyle brand. Every vote brings us one step closer to these honors. #VIPAwards #VendorAwards

ADWEEK 50 recognizes the most influential leaders in the advertising industry. It celebrates those who not only keep the wheels turning in an organization, but lead the industry with innovation and their companies with an unwavering commitment to culture. If you know our President Sarah Engel, you know she’s the heart of January Digital - bringing her energy and leadership to every corner of the organization. She doesn’t just steer the ship; she makes sure everyone is thriving along the way. Please join us in congratulating Sarah and her fellow ADWEEK 50 honorees! For the full list, visit the link in the comments. #ADWEEK50

Join us in supporting Genesis Women's Shelter & Support at Jamfest - because everyone deserves a life free from fear. At January Digital, we proudly support Genesis Women’s Shelter through our Good Works program, which is rooted in our commitment to improving the lives of those in our communities. Genesis provides safety, shelter, and support to thousands of women and children escaping abuse every year. On November 2nd, Genesis will be hosting Genesis Jamfest, a concert fundraiser headlined by chart-topping country band LANCO. If you’re in the DFW area, tickets are still available to support this incredible organization. Come and join us! Learn more or donate by visiting the link in the comments.

Election year. Shorter holiday season. Shipping disruptions. Amid these headwinds, how can advertisers and brands unlock the full potential of this holiday season? Our Senior Director of Strategy & Innovation Jared Smith shared key insights with MediaPost to help you navigate the unique challenges presented this Q4. Here are 5 ways to ensure your media is holiday-ready: 1. Maximize AI Ad Solutions 2. Prepare Strong Creative and a Lot of It 3. Plan for Before, During and After Key Moments 4. Have a Contingency Plan? 5. Monitor the Market For his full breakdown on how to stay agile and maximize performance in the months ahead, visit the link in the comments. #Holiday #Q4 #DigitalMarketing

Rent The Runway is hitting the road! The destination? Gen Z’s style budgets. Historically popular with working millennials, Rent the Runway is now setting its sights on college students with a southern campus tour. The brand aims to win over Gen Z with a new, lower-cost subscription tier, apparel for both casual and formal needs, and a college ambassador program. Our Founder & CEO Vic Drabicky connected with Modern Retail’s Julia Waldow about how this move can humanize Rent the Runway for Gen Z, a generation that adopts and quickly grows brands they believe in. For more on Rent the Runway's college tour and overall Gen Z strategy, visit the link in the comments. #GenZ #Marketing #Fashion

In retail, "Mission Possible" means rewriting the rules. At Shoptalk Fall last week, the future was written. The inaugural Shoptalk Fall in Chicago kicked off with a “Mission Possible” theme. On day one, our President, Sarah Engel, shared the stage with Suze Dowling of Pattern Brands and James Reinhart of ThredUp, tackling how to stay innovative through changing times. Their guiding question? “If we started again today, what would we do differently?” Sarah also led a powerful discussion with Danielle Schmelkin of J.Crew and Adam Goldenberg of Fabletics. Both spoke to aligned teams, technology advancements, and the crucial role of data - mobile, site, stores, and even social commerce - to drive the future of unified commerce. In our Shoptalk Fall recap, we share more in-depth from each of these sessions as well as some takeaways from other impactful sessions and speakers - like Michael McGoohan of Solo Brands and Amber Turley of SEPHORA. Visit the link in the comments for our full recap. Let us know what you found most inspiring at Shoptalk. And we’ll see you in Vegas! #ShoptalkFall #MissionPossible #Retail