January Digital

The renaissance of creativity. Unreasonable retail hospitality. Guiding consumers from discovery to decisions. Our Founder & CEO,?Vic Drabicky, and President,?Sarah Engel, are ready to step on stage with these leaders at?Shoptalk?in less than 2 weeks to discuss these topics and more with some of the industry's most influential leaders: Giovanni Zaccariello, SVP, Global Visual Experience at Coach Jamie Cygielman, General Manager & President at American Girl Winnie Burke, Head of Fashion & Retail Partnerships at Roblox Dametra Johnson-Marletti, Corporate Vice President, Digital Gaming at Microsoft Sean Scott, VP & GM, Consumer Shopping at Google Will you be attending Shoptalk? Drop a comment below or reach out to Sarah or Vic directly to let them know what you’re hoping to hear from these sessions! #Shoptalk2025 #Retail #CustomerCentricity

Nothing says Y2K nostalgia like the return of Limited Too. The beloved early 2000s brand is evolving with its original Millennial audience by launching adult sizing. Our founder & CEO Vic Drabicky connected with Modern Retail’s Julia Waldow on how brands can successfully tap into this emotional connection. His advice? Trends move fast. Limited Too must move even faster to make the most of it. For more on Limited Too’s expansion, read the full article at the link in the comments. #Retail #Fashion #Marketing

Introducing January Growth, the newest addition to the January family. Today we officially launched a specialized division of January Digital designed to fuel fast-growing ecommerce brands. January Growth offers expert performance media management, powered by our proprietary Mikey AI and analytics platform, and backed by our full-service agency planning, analytics, and strategic resources. After incubating January Growth for the past year with brands like Josie Maran and T3 Micro Inc, we are now making that expertise available to all high-growth brands. Want to learn more about our latest division and how we helped the Josie Maran team drive a 150% YoY increase in ROAS? Visit the link in the comments. #Marketing #Ecommerce #Media

Know any recent college grads ready to trade textbooks for campaign tactics? January Digital’s Residency Program is now accepting applications! This full-time, paid opportunity kicks off on June 1st, offering hands-on experience at an Ad Age and Inc. Best Place to Work. Work alongside industry leaders, collaborate with top brands, and tackle rigorous, real-world marketing challenges that will set you apart in this competitive industry. To apply now, visit the link in the comments! #Hiring #PostGrad #Marketing

How much video should be in your creative mix in 2025? Our Senior Director of Client Strategy & Service, Christopher Berg, sat down with Modern Retail’s Editor-in-Chief, Jill Manoff, at eTail? last week, and they reached a conclusion: Brands should be running at least 80% video content—full stop. Check out Modern Retail’s full recap of eTail at the link in comments to hear what was being discussed in Palm Springs, and where the industry is headed next. #eTail #DigitalMarketing #Creative

It is time to think beyond Millennials and Gen Z. And CALPAK is doing just that as it establishes itself as the go-to luggage brand for all generations. Our President Sarah Engel connected with Modern Retail’s Julia Waldow on CALPAK’s evolving strategy. She highlighted the often-overlooked spending power of consumers 45+ and their significance for travel brands, where disposable income drives meaningful purchases. For more on Calpak’s marketing evolution and the largely untapped power of older consumers, read the full article at the link in the comments. #Marketing #Retail #Travel

The JD Super Bowl Scoreboard is here! Some of the spots resonated with nods to nostalgia, and some left a bad taste - both literally and figuratively. Which Super Bowl ads hit the mark, which overrelied on tired celebrity cameos, and which ones missed the field entirely? Check out our blog at the link in the comments for our full analysis, and drop a comment letting us know your favorite and least favorite ads! #SuperBowl #Advertising #Marketing

$8 million. That’s the cost of a 30-second Super Bowl LIX ad - and that’s before product costs, talent fees, and activations beyond the ad itself. With that price tag, brands and advertisers are asking the big question: Is it worth it? Our SVP & GM, Nick Drabicky, connected with Digiday’s Kimeko McCoy to break it down. For brands with something to say, the Super Bowl is the biggest stage. But getting it right is everything. Whether it’s a major product launch or a buzzy cultural moment, brands need to deliver real impact - or risk falling flat. For smaller brands? Nick’s advice: Don’t mortgage your future on a single 30-second spot. Which brands do you think will nail it this year? Who are you rooting for? Super Bowl ads are the industry’s biggest game within the game - good luck to all the brands stepping onto the field! #Superbowl #Advertising #Brand

Our latest partnership is turning heads… January Digital has been named Media Agency of Record by the fearless, Brooklyn-born haircare brand amika. Our partnership consolidates media efforts previously split between three agencies, resulting in integrated, full-funnel media strategies and connected measurement across DTC, retail, wholesale, and Amazon. We are kicking off by supporting major product launches like the new Superfruit Star Lightweight Hair Styling Oil - which successfully launched earlier this month - while creating a unified analytics foundation to drive more effective marketing decisions. Here’s to the start of something beautiful! #Beauty #Partnership #Marketing #MediaAOR

Cue the confetti! January Digital has been honored as one of Ad Age’s Best Places to Work 2025! Thank you to our incredible team for making January Digital what it is—a place where collaboration, kindness, and innovation thrive every single day. This honor is a reflection of the incredible culture and success we’ve built together, and we couldn’t be prouder. Here’s to continuing to grow, innovate, and achieve great things as a team! Want to join an?Ad Age Best Workplace? We’re hiring in our Dallas and NYC offices! Check out the link in the comments for details on open roles. Let’s build something extraordinary together! #Hiring #Culture #AdAgeBestPlacesToWork