Jansen Communications

Our second Ask Monika Anything (About Marketing) session is next week on March 19th. One of CEO Monika Jansen's favorite submissions from last session: “I struggle with building content - specifically when I have a "blank slate"; which should sound easy and yet is not.” Thanks to Monika King for sharing and prompting a great discussion. Here’s a bit of Jansen's answer: Trying to build content and coming up empty handed is the marketing equivalent of writer’s block, and it’s super common. We always advise starting with FAQs and customer stories as both allow you to share your deep expertise/experience. Once you have these down, it is easy to use them as a basis for blog posts, social media posts, email marketing, and even lunch and learns with clients or presentations to industry groups. Is there a marketing question that has been keeping you from getting results in your small business? If you want answers that are tailored to your small business, register for Monika's next AMA on March 19th. The registration link is in the comments with more info.? But for now: What is the easiest part of marketing for you? #smallbusinessmarketing #marketingsupport #marketingstrategy #blogging #emailmarketing #socialmediamarketing #kickasscopywriter #tellingitlikeitis

CEO Monika Jansen's friend Kim Fredrich, a brilliant sales consultant (who loathes and does not recommend cold outreach), requested she write about how to improve your blog with better titles and headings. Monika loves this topic because a title can make or break whether someone reads your stuff. The good news is that writing better titles and properly formatting headings is not complicated. But, it can take some trial and error to make them great. (If Monika looks back at her early blog posts, she cringes at some of the titles.) Monika's latest blog (linked in the comments) is packed with tips to make sure your blog post title has people scrambling to read it and your headings make sense. One of my favorite tips for a blog post title: Use a number! A blog post title that starts out with “8 simple ways…” tells you the exact number of things you are going to learn. It also sets expectations and makes the content sound digestible. What is one thing you want to improve when it comes to blogging for your small business? #contentstrategy #copywriting #blogging #digitalmarketing #marketingtips #leadgeneration #kickasscopywriter #tellingitlikeitis

"How can you keep marketing simple AND robust?" Last week, CEO Monika Jansen hosted our first Ask Monika Anything (About Marketing) session, and this is one of the questions she answered. A big thank you to ??Maggy Sterner for the very interesting question. Here's part of her answer: Simple and robust does NOT mean trying every new thing that comes along. For Monika, simple and robust means you go deep in select places. Create content on the ONE channel you own - your blog (website). Whenever you write a blog post, go in-depth on the topic. Only distribute content on the channels where your audience - clients, prospects, partners - are engaged and active.? ? *** If a marketing question has been nagging at you and you want answers that are tailored to your small business, register for Monika's next AMA on March 19. Find the link in the comments below. But for now: How do you keep your marketing simple?

It’s been more than two years since ChatGPT burst onto the scene. Back in 2023, CEO Monika Jansen wrote that she wasn't worried about it. After a recent experiment,? She's still not. Monika asked ChatGPT to write an article. And we're here to tell you that AI is not coming for our job anytime soon. Monika's prompt: Write an 800-word article about the most effective marketing strategies for small businesses in the voice of Monika Jansen, CEO of Jansen Communications. Monika dissects their article in her latest blog (linked in the comments), and discusses what it would take to fix it. For fun, she also grades it. Are you using ChatGPT to write for your business? We're really curious about what you like - and don’t like - about it. #blogging #brandmessaging #contentmarketing #emailmarketing #marketingcopy #smallbusinessmarketing #kickasscopywriter #tellingitlikeitis

So, you have to "do marketing" for your small business, but have no idea where to start. There's tons of information and advice online, but wading through everything to figure out what makes sense for YOUR business can be overwhelming. What if you could get actionable advice tailored to your small business? Guess what? You can! We are super excited to announce that our first ever "Ask Monika Anything (About Marketing)" session is on February 19th at 12:00 EST. CEO Monika Jansen will tap into her 15 years of content marketing experience to answer four "hot seat" questions you submit, and then we'll talk about a topic that is a perennial frustration for small business owners: social media marketing.? Follow the link in the comments for all of the details. What is your biggest frustration around marketing right now? #smallbusinessmarketing #marketingsupport #marketingstrategy #blogging #emailmarketing #socialmediamarketing #kickasscopywriter #tellingitlikeitis

Does it feel like you put all of your time into social media with little to no payoff? You are not alone. CEO Monika Jansen and her small business friends talk about this a lot. Here are some super easy things you can start doing today to improve your social media marketing efforts: 1 - Track the content that people are engaging with. Monika suggests doing this every two to three months. 2 - Be vulnerable. Admitting mistakes, sharing lessons learned, etc. garner the most engagement. 3 - Spend time growing your audience. Are you proactively following/connecting with other people? 4 - Leave comments on other people’s posts. Remember, social media is a conversation, not a bullhorn. Understanding social media marketing best practices also helps. Stuff like: * How often to post? * The best time to post * What content formats to use Monika covers all of the above in her latest blog (linked in the comments below). So tell me: Do you feel like you are getting a good ROI for the time you spend on social media marketing? What frustrates you about it the most? #instagrammarketing #linkedinmarketing #socialmediamarketing #socialmediastrategy #kickasscopywriter #tellingitlikeitis

Tell me if this sounds familiar: Starting a blog has been on your to-do list - maybe since January 1, maybe since 2018. But… You’re busy. You’re not sure how to get started. And you’re not sure about best practices. In other words, you’re stuck. (And feeling guilty and frustrated that you can’t just DO this already.) Deep breath. Let’s make this easy. ? First, start brainstorming topics. What do clients ask you about a lot? Jot down those questions. Second, pick a topic and start writing. Let it flow - in your voice with all your quirky expressions. Third, instead of wondering if it’s good, send it to a trusted colleague or friend to get their feedback before you send it out into the world. Want more actionable tips? By far, my most popular ebook is on blogging. It includes: * 9 more ways to get started * The best topics to blog about * The art of writing kick-ass blog post titles * How to optimize blog posts for search * Our foolproof blogging formula And much more! Just follow the link below to download it. (Yep, it’s free!) But I want to hear from you: Have you been thinking about blogging for your small business? What is holding you back? #blogging #bloggingforbusiness #marketingtips #smallbusinessmarketing #kickasscopywriter #tellingitlikeitis?

Last month, CEO Monika Jansen wrote about the lead nurturing strategy that she swears by. Today, she's proving that following up with prospects who never converted can yield a nice ROI. Monika was introduced to Client B in the summer of 2023, but they weren’t ready to work together … yet. So, she reached out in November to say hi – and guess what? Client B needed help with some high-level messaging: Headlines and descriptions for their services that clearly and succinctly communicated the value they bring to the table. They sent her the copy and ideas they had, Monika edited and refined it, we reviewed her copy during a call and made changes in real time, Monika edited some more, et voila – all done. Oh, and the best part (actually two best parts): 1 – Writing and sending an email to say hi takes less than five minutes. 2 – Client B will have more work for me down the road. What is your go-to lead nurturing strategy that brings in clients and projects? PS – If you want to read more about how Monika implements her lead nurturing strategy, follow the link in the comments below. #leadgeneration #smallbusinessmarketing #emailmarketing #kickasscopywriter #tellingitlikeitis

Do you think print marketing is dead? Think again. No matter what digital marketers tell you, print is more memorable than digital. Simply put - our brains are wired to remember what they see on paper. According to Scientific American, our brains remember words on a physical piece of paper much better than words on dynamic screens. Just think about how many times we write something we can’t forget on a sticky note and place it somewhere noticeable? CEO Monika Jansen walks you through how to decide if your business needs a brochure and how to make one great in her latest blog (linked in the comments below). Do you have any printed pieces for your business (other than business cards)? What do you like (or dislike) about them? #brandmessaging #brochures #marketingtrends #smallbusinessmarketing #kickasscopywriter #tellingitlikeitis

Did you meet your marketing goals last year?? If you want to set yourself up for marketing success in 2025, check out CEO Monika Jansen's ebook, “How to Keep Up With Marketing.” It is perfect for you if you’re unsure what marketing tasks need attention and how often. Monika has distilled her years of experience into a guide that makes it super easy to keep your website, email marketing, and social media marketing updated and on track. In “How to Keep Up with Marketing”, you’ll learn: - What tasks to tackle each month, quarter and year? - The marketing projects that provide the biggest bang for your buck - Two bonus projects that will kick up your marketing a notch Download your free copy - just follow the link in the comments below. What part of marketing do you find the hardest to keep up with? #contentmarketing #marketing #smallbusinessmarketing #blogging #emailmarketing #leadgeneration #websitecontent #kickasscopywriter #tellingitlikeitis