JAMM转发了
making this campaign for Monopoly GO was very fun! and very hard! which is why i'm a week late posting about it. you've likely already?seen it :) there's always a lot of industry chatter about how grueling advertising is. today alone I saw two posts about it. and it's true! most days spent bringing this campaign to life were easily 12 or 14 hours. sometimes we wonder why we nearly kill ourselves making campaigns; it's not life-saving work, true. but it is sales-generating, job-creating, and economy-driving. it's also true that i really like my job and i like my teammates even more--agency and client side. here is one of my favorite visuals from the 20+ unique live action?+ animated films we made for the debut Friendship Pays campaign for Monopoly GO! the top hat set was partially practically built and partially extended in post. I love the camera moves and tricks, the lighting, colors, and the line.?I can't figure out how to post both the video and my BTS photo here so I guess we'll see which one makes it onto the post. here is a very abbreviated thank you list: thank you to Erica Hara. i might?have been a brand department of 1 on this project, but you never let me do the hard things alone: always having my back and helping me analyze every highly complex piece of this puzzle, while leading the production like a vet. thank you to Noyle Jones,?for constantly consulting me, but ultimately shouldering the insane weight and stress of 4 celeb negotiations on your own. you don't get enough credit, and we could not have done this without?your level headed patience, persistence, and of course, ninja level expertise. thank you to Jimmy Barker and Raul Montes. throughout this project I think we beautifully perfected the natural push/pull of our roles into a?balanced harmony full of mutual respect and lolz. thank you to the entire team at Omelet. Steven Jones I can't wait to work for you someday. thank you to everyone at Omelet. for trusting me to lead this beast, and who were never were annoyed when I took status calls from my little screen-break walks. thank you to Jamie Berger Andy McCullough James Alessi, and the whole Scopely team, for championing our creativity, never squashing jokes or asking to tone down the colors, surprises, and fantasy that became GOville, only ever encouraging us to do it bigger, do it better, which in turn made the creative work harder.?we make our own best practices right? I hope we made you proud. and thank you to my best friend. i'm sorry i worked through our 4th of july vacation. more love: Ben Tomastik my friend and all-things-audio wizard on this and most things I make. Lime Studios Susie Boyajan (VIP always) Tyree Harris (the MOST gorg images) Reset Productions, CARTEL Editing & Post-Production JAMM Emma Blackman Henry Scholfield Birdie Mgmt