Jaju Pierogi

Jaju Pierogi returns to Expo West this year at booth 8402 in Hot Products, ACC Level 3. Follow the butter smell! Oh, and we're trying to make a pierogi disco ball, too.

People often ask us why we continue to do events and farmers markets, or if they're worth it. The thing is, many brands (us included), pay a premium to do demos in store, where you might hit a couple hundred people, and you have limited product on shelf. We see events as a way to hit sometimes thousands or tens of thousands of people, tell them our story and where they can find us, and SELL our pierogi instead of just handing them out to people rushing by. It's profitable sampling. Plus, over the years, we've done *a lot* of traveling around New England (and sometimes beyond), and we've really optimized our list of events and markets so that we know, for the most part, that we'll be successful. We're always open to new ideas, though!

This year, our goal was to grow sustainably. We had a national Whole Foods launch planned, but otherwise, we would aim at some regional independents, and drive velocity at existing accounts. Our primary way of doing this is by creating excellent content on social media and building brand equity. We're finishing off the year with 20,000 more followers than we started with... having boosted no posts, worked with hardly any "influencers" (maybe 2 that we liked?), and doing only a couple highly targeted giveaways. We can tell that creating content (and comments) that makes people laugh is sending people to shelves. If you don't follow us on IG, Tiktok, or Facebook, come along for the ride.

Look, mom! Our first post on our brand LinkedIn! Instagram, TikTok, and even Facebook come to mind first, but we've committed to being more active on here. To kick it off, we're sharing that this past week, we were named among the 2025 Top Trends by Whole Foods Market. What an honor - and we're salivating at all the other dumplings we're grouped with. https://lnkd.in/g3gEf_9H