Jaffe

Culture is everything when it comes to running a successful business, and while a toxic culture can destroy a law firm from within, creativity and productivity blossom when people feel safe to express themselves. ? In his new blog post, Terry M Isner explains how law firms can best create a workplace culture that fosters innovation by prioritizing respect and kindness. https://lnkd.in/eTe7VzfN ? #LawFirmCulture #WorkplaceCulture #BusinessDevelopment

March is #WomensHistoryMonth, and at Jaffe, it's more than a celebration. It's a reflection of who we are. As a majority-women agency, we know firsthand the power, talent, and drive that women bring to the table. From innovative marketing campaigns to effective PR and rankings strategies, our team doesn't just participate in the industry — we shape it. This month, we honor the trailblazers who came before us, the leaders making an impact today and the future generations who will continue to shatter the glass ceiling. Thank you to the women of Jaffe and beyond who get the job done, lead with purpose, and inspire change. ? #WomensHistory #WomeninBusiness #WomenWhoLead

Success in awards pursuits can be tremendously beneficial for a law firm and its attorneys. They not only elevate your legal practice, but also enhance credibility, highlight strengths and celebrate differentiators. But with the growing number of opportunities available, success in any law firm rankings program requires intentionality, discretion and time. ? In her latest blog post, Bethany Early Chieffallo shares key considerations, best practices and tips that will ensure you get the most out of your rankings strategy! ? https://lnkd.in/ej8ikPC2 ? #LegalMarketing #RankingsforLawyers #LawFirmAwards?

It was such a privilege to speak with Scott Love and have a productive conversation about the importance of always putting your people first. Your business will never reach its full potential if you let your ego get in the way of creating a positive work environment. Remember that when your employees thrive, your firm will thrive with them! #legalmarketing #workplaceculture #personalbranding

Pitch Perfect: How to Win the Beauty Contest with Terry M Isner. In this insightful Episode 236, we dive deep with Terry Isner, a marketing philosopher, brand consultant, and dynamic speaker for the legal industry, Terry M. Isner is known as “the empathy man” because of his humanistic approach to business strategy. Whereas many business professionals overlook compassion as part of the branding equation, Terry believes humanism is essential to a firm's success in today’s socially conscious environment. As Terry says, “If humanity gets left out of the board room, nobody wins.” ?? Tune in now! ?? iTunes: https://bit.ly/41vcHYw Other platforms: https://bit.ly/42u5dmU The Rainmaking Podcast #podcast #podcastinterview #personalbranding #marketing #legalmarketing

Even in the age of social media and quick access to content, the press release remains a critical tool for PR professionals. But that doesn't mean that it's immune to evolution, especially with the growing influence of AI. ? In his recent blog post, Randy L. discusses the ways that AI is changing how press releases are developed, written and distributed, and why publicists have every reason to remain optimistic about their longevity. ? https://lnkd.in/eZZ5er7w ? #PublicRelations #PR #LegalPR #LegalMarketing

We're excited to reconnect with colleagues this weekend at the National Association of Minority & Women Owned Law Firms (NAMWOLF) DDLC in Phoenix! It's an honor to support such an incredible organization making strides in diversity, equity, and inclusion. #namwolfinPhoenix

Happy Jaffe anniversary to our very own Vivian Hood! For 28 years, Vivian has been our PR extraordinaire and a driving force behind Jaffe's strategic storytelling and industry leadership.? ? Thank you, Vivian, for your dedication to our clients, infinite wisdom, and witty birthday messages! We look forward to celebrating more successful years ahead. ? #WorkAnniversary #LegalMarketing #PublicRelations?

As the rise of AI chatbots and AI-powered search transforms how people find information online, law firms have to meet the challenge of adjusting their content strategies to meet the needs of a tech-savvy audience. Rather than focusing primarily on attracting a high volume of visitors, firms need to prioritize creating content that builds trust, provides in-depth insights, and converts visitors into clients through persuasion and effective user-experience design. ? In his new blog, Keith Ecker explores how law firms should adjust their content strategies to meet the challenges of the AI-era and shares how firms can get the most ROI out of their website in order to remain competitive in the ever-evolving digital landscape ? https://lnkd.in/eq6BYFzV ? #LegalMarketing #AI #ContentMarketing #LawFirmWebsite?

While legal marketing is traditionally considered Business-to-Business (B2B) as opposed to product-focused Business-to-Consumer (B2C), successful legal marketers know that the goals are the same: to drive revenue by building and sustaining a reputable brand that earns client loyalty and trust. As a result, an integrated marketing strategy is usually more effective than one that's constrained by hard boundaries. ? In her recent blog post, Liz Lindley shares how she's been successful in integrating B2B and B2C strategies and discusses how firms can do the same in order to enhance their marketing program. ? https://lnkd.in/eUyFyF6X ? #B2B #B2C #LegalMarketing #MarketingInsights