Things just got wild! Cue the drumroll…. Our Feed Your Wild Side?campaign has taken the industry by storm, and now our agency partner Milestone Integrated is up for 7 FOMNA awards?for their killer work on this project. We're talking Best Use of Social Media, Best Integrated Campaign, and more! Check out these beastly numbers: - 150 million impressions?in just three weeks (yeah, you read that right!) - Over 5,000 pieces of content?from more than 1,000 wild creators - Engagement rates 10x?higher than industry standards - A massive 76% brand recall—unforgettable, like a Sasquatch sighting Big congrats to Milestone Integrated Marketing and Festival of Media for recognizing our wild side! #JackLinks https://lnkd.in/g55duW8t
Turns out feeding our wild side satisfies more than just our hunger: Milestone Integrated has been shortlisted for seven awards at the Festival of Media for our remarkable work on Jack Link's WILD, including Best Use of Social Media, Real-Time Marketing, Distribution and Amplification, and Best Integrated Campaign. Even wilder, Milestone is one of the few Canadian agencies shortlisted across these and other nominated categories. Jack Link's Protein Snacks WILD ‘Feed Your Wild Side’ campaign is a siren call to Gen Z to ditch the ordinary and embrace the thrill of defiance, spontaneity, and their own unique wild sides. The mid-way results? Absolutely wild: ?? 150+ million impressions in just three weeks.? ?? More than doubled the next most successful TikTok branded mission, receiving over 5,000 wild pieces of content from more than 1,000 creators in the U.S.? ?? Engagement rates hitting 10x the industry standard.? ?? A whopping 76% brand recall achieved. We thank FOMNA for recognizing our creative and media team’s incredible work, and Jack Link’s for their continued partnership—and for letting us break all the rules. Wish us luck, and we’ll see you at FOMNA on December 5th in New York. #FestivalofMedia #FeedYourWildSide #Marketing #DigitalMarketing #MarketingCampaign #MediaAwards #InnovationInMedia #MilestoneIntegrated?