Have you faced a project clouded by ambiguity and vague product requirements? In this Master Class, Rafael J. Hernandez, Lead Product Designer at T. Rowe Price, will introduce the “Golden Thread”—a storytelling technique that weaves user needs, pain points and to-be scenarios into a cohesive narrative. We'll break down: ??How to use the Golden Thread to bring clarity to the design process and shape product requirements, ??Actionable techniques you can use to capture and prioritize user pain points in various scenarios, ??See the Golden Thread in action and learn how it can help you define scope, align teams, and shape compelling visions that influence leadership and stakeholders in enterprise settings, ??Learn how you can transform a compelling story into actionable user-centered designs and impactful outcomes, ... and more! After this Master Class, you’ll be equipped to use the Golden Thread as a powerful technique to craft user-centered experiences and create a compelling vision that resonates with leadership and stakeholders.
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