IW Group Inc.

IW Group is on a winning streak! 🎉 We’re still buzzing from an incredible month of industry recognitions and are thrilled to celebrate even more wins at the AAF Awards: 🏆 Silver ADDY – McDonald’s Chicken Big Mac 🏆 Silver ADDY – McDonald’s Sweet Connection 🏆 The Foodie Award – McDonald’s Chicken Big Mac 🏆 The Avant-Garde Award – McDonald’s Sweet Connection With these Silver ADDYs, we’re moving on to the next round of competition! A huge thank you to our talented team and amazing partners for making this possible. Here’s to pushing creative boundaries and delivering impactful work! 🚀

Enterprising Women is celebrating excellence and the myriad of achievements and contributions made by women worldwide. So many highlights. Reconnecting with friends and meeting an array of women (and men) who have built businesses and organizations that are thriving today. One of the highlights of the conference is having a special session with certified color consultant and stylist Ronda Anderson of Colors & Style, who devoted time to uplift women to look and feel their best. And check out the affordable fashion by "Time & Tru" found at Walmart stores. Ronda incorporated these private label clothing items in her consultations with conference attendees. We were also delighted to be reunited with TV personality, actor, and restaurateur Billy Dec of Sunda New Asian restaurant. Truly a time to reflect and focus on friendship, shared experiences, and #wellness. | #sparkthefuture | #healthandwellness | #inspiration |

🏆 Another Big Win for IW Group! We’re on a roll! IW Group has just been named Best in Multicultural Marketing at the PRWeek US Awards 2025 for our groundbreaking "Sweet Connections" campaign with McDonald's! 🎉 The campaign also received honorable mentions in the categories of Best Use of AI or PR Software and Best Use in Technology. Hot on the heels of being crowned Ad Age’s 2025 Multicultural Agency of the Year, these latest recognitions fuel our commitment to delivering bold, impactful, and authentic marketing, a testament to our passion for pushing boundaries and creating culturally resonant campaigns that truly connect. A huge THANK YOU to our incredible team, our amazing clients, and our partners who make it all possible. These wins are just the beginning—we’re just getting started! 💥🔥

Team IW Group Inc. poses for a photo opp at the Maru-Hi #Izakaya at the Japanese American Cultural & Community Center in Little Tokyo/LA. Great food. Great atmosphere. And a little rain, too! Rain is good luck in Japanese culture! Rain in Japanese is "ame 雨." And "ame" also means "candy." Enjoy Maru-Hi, too! Cheers! | #maruhi | #suntory | #littletokyo |

IW Group Inc. is proud to be named "Multicultural Agency of the Year" by Ad Age. Special thanks to Mr. Brian Bonilla for covering the story. Join us on April 30th in New York City for the Ad Age A-List & Creativity Awards 2025. | #advertising | #multicultural |

We are thrilled to share that IW Group has been named Ad Age’s 2025 Multicultural Agency of the Year! 🎉 For 35 years, IW Group has been at the forefront of multicultural marketing, blending innovation, cultural authenticity, and cutting-edge technology to create impactful campaigns. From McDonald’s first-ever AI-led campaign to the launch of the Napa Valley Asian American Film Festival, we are honored to help brands connect with diverse communities in meaningful ways. This recognition from Ad Age underscores our commitment to pushing boundaries, amplifying voices, and fostering real cultural connections. A huge thank you to our clients, partners, and incredible IW Group team for their dedication and passion! Check out the article and learn about some of the award-winning work that earned us this title: ✨ AI-powered campaigns driving real engagement ✨ Expanding representation in entertainment and film ✨ Community-driven initiatives that create lasting impact Here’s to continuing to innovate, inspire, and celebrate culture! #AdAgeAList #MulticulturalMarketing #Innovation #IWGroup #MarketingExcellence #Diversity #AI #Storytelling #AwardWinningWork

We're honored to showcase the breadth of Asian American creativity and talent, from filmmaking to cuisine and from hand-drawn animation to the artistry of creative technocrats! We're also excited to help kick off this two-day, first-of-its-kind film festival at the Napa Valley College Performing Arts Center in partnership with Napa Valley College, CAPE (Coalition of Asian Pacifics in Entertainment), Julia Gouw, Cindy Huang, Sanjay Sharma, Michelle Sugihara, Priscilla Lim, Narumi Inatsugu, and many others. Festivalgoers will enjoy storytelling from Asian American filmmakers and also be able to delight in delectable food and beverages served throughout the day in partnership with local chefs, vintners, and businesses, including Roline's Uniquely Filipino, Roaming Bean Coffee, RD Winery, Nobunaga's Blue Ribbon, Empress M, Chef Peter Thabet, Magna Carta, Valley Boba, NVC vintners, and more. The program will be co-hosted by actors Kara Wang and Ryan Alexander Holmes. We can’t wait to see you there! Parking is FREE. To learn more and purchase tickets, visit https://lnkd.in/guvBK9iX Special thanks to Variety for posting this story today. https://lnkd.in/gnMvceH8 #filmfestival | #napavalley | #NVC | #asianamerican | #visitnapavalley |

This is giving us a superhero vibe. A team of all-stars who are driving the future and placing it front and center for all of us. Join VOICES for AAPI to learn more from this panel of media experts. Tuesday, 12/10, beginning at 3 p.m./PT; 5 p.m./CT; 6 p.m./ET. Duration: 60 minutes. Register here: https://bit.ly/4f3v4II | #media | #advertising | #communications | #AAPI | Institute for Public Relations | Museum of Public Relations | ANA Educational Foundation (AEF) | PRSA Los Angeles | AAF Los Angeles | Asians In Advertising | 3AF: Asian American Advertising Federation |

🔋 AI: Fully Activated! 🔋 USC Annenberg School for Communication and Journalism's 2025 Relevance Report: AI Activated has just been published, and we're excited to share that one of the essays was penned by Bill Imada and Telly Wong from our agency (with a little support from AI). We all know that AI is rapidly transforming our daily work, and this year’s report from the Center for PR features more than 40 essays about what it means for our profession, the media and beyond. Learn how communicators are harnessing AI tools to shape powerful, data-driven stories.   Our essay, "From Sci-Fi to Strategy: Harnessing AI's Power in Public Relations," focuses on AI's role in PR and marketing, emphasizing that while powerful, AI tools need human oversight to work. IW Group’s innovative campaigns for McDonald's demonstrate AI’s transformative potential while highlighting the importance of responsible, human-guided application. Check out all of the essays written by some of the top communicators worldwide. (Special thanks to USC students Paola Nieto and Michael Kittilson for their support!)   🌐 Download your copy here:  https://lnkd.in/eSHhs5G #USCRelevanceReport2025 | #AI | #PublicRelations |

IW Group Inc. is proud of these early-career professionals who are volunteering their time to provide their experiences after graduating from college. This discussion is being coordinated and led by young working professionals. Please join us for this open discussion today. RSVPs are required: https://bit.ly/3XT4BXL | #NMGZCommunity | #CommsWeek2024 | #careers |