ITW Universe

Have you noticed the latest social media buzz about Hindi and Punjabi coverage in local Australian newspapers about the #BorderGavaskarTrophy? It is a first of its kind move, reflecting a shift in how cricketing nations beyond the subcontinent perceive their home audiences, with Indian fans constituting a massive portion of the fanbase, including the diaspora. The Indian-born population is the second largest migrant community in Australia. For many in Australia’s growing Indian diaspora, this step is more than just a linguistic nod—it’s a cultural embrace. By engaging with fans in their native languages, Australian media is not only catering to a core demographic but also recognising the broader role of cricket as a bridge between cultures. Cricket teams across the globe including the Middle East have had Indian-origin representation. And as Indian migration expands to regions where cricket has traditionally been a niche sport, the growing diaspora will drive the demand to experience the game. 2024 has been pivotal, with the official news of the sport being included in the LA 2028 Summer Olympics and the T20I World Cup held in the USA marking a significant leap in the sport’s journey towards globalization.

We are excited to announce that our flagship global consulting division ITW Catalyst is now Catalyst 2.0! ???? ITW Catalyst 2.0 will continue to build on its founding mission of empowering brands to break new ground in consumer engagement through innovative, cutting-edge partnerships designed to foster deeper connections with audiences. The team will be led by Chintan Jhaveri as the Chief Commercial Officer of Catalyst 2.0 with Mayur Telangi leading brand consulting as AVP - Brand Solutions, and Karan Singh leading integrated solutions as AVP - Integrated Solutions. Here’s to venturing into brave new worlds! ? To read more: https://lnkd.in/gkbZVQfu ?? Get in touch with us to discuss how we can help you achieve your strategic brand goals. ????

Is Virat’s stature as one of India’s most bankable stars "recession" proof? Divya M S, Business Director at ITW Universe, shares her thoughts with Manifest. ?? To read more: https://lnkd.in/gnxrCQFa #ITWSports #ViratKohli #BrandEndorsements

If you've been online recently, chances are you have seen the viral videos featuring the Lemonn Man and Diljit Dosanjh! ???? ITW Universe facilitated a highly impactful brand integration at the Diljit Dosanjh concert for the fintech brand Lemonn. Typically, fintech communication follows a templatised approach, but Lemonn aimed to break away from this norm and make a bold statement by positioning itself at the forefront of pop culture. The brand's mascot, Lemonn Man, appeared on stage alongside global superstar Diljit Dosanjh, creating a performance that generated immense buzz. ???? Kudos to Chintan Jhaveri, Mayur Telangi, Jiyesh Janardhanan, Pranav Ahuja, Preet Kamal Chawla and ITW Playworx Media & Entertainment Pvt. Ltd for facilitating this one-of-a-kind partnership. ?? A big thank you to Lemonn team—Ashish Singhal, Lohith Ramachandra??, Abhishek Rao, Devam Sardana, Tej Manohar and Prabhakar Choudhary for your support and belief in us. ?? We extend our appreciation to Saregama India Ltd. and Ripple Effect Studios - Janamjai Sehgal, Atish Bhatia, Siddharth Anand Kumar and Sonali Singh for making this event a huge success. ??????

Happy Diwali ????

ITW Universe is delighted to announce that we have facilitated a partnership for Wonder Cement Ltd. as the Title Sponsor for the India Tour of South Africa, featuring four T20Is beginning on 8th November 2024. ???? This is Wonder Cement’s second such initiative following on from its first title sponsorship during the India Tour of Sri Lanka earlier this year. The partnership for Wonder Cement is not just about achieving global brand awareness but also catalysing social impact. The Neev Foundation, an initiative of Wonder Cement, will be donating 10 cricket kits to young cricketers for every first 100 runs scored in each innings. This endeavor reflects the brand's commitment to fostering sport as an inclusive platform for everyone to succeed. ???? Kudos to Joshey John, Punit Khanna, Samrat Ghosh, Sheetal Kesari and Joylashmi Das for forging this partnership. ?? Thanks to the Wonder Cement team, Vivek Patni and zahid khan for their valuable support. ?? #WonderCement #TitleSponsor #IndiaTourofSouthAfrica

Congratulations to the New Zealand Women’s Cricket Team on winning the ICC Women’s T20 World Cup, 2024! ??? ?? Credit: Getty Images | The Telegraph #T20WorldCup #NewZealandCricketTeam

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May this auspicious day bring divine blessings to everyone. ?? #HappyDussehra

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