Goodstory

Ready to craft a brand story that sticks? At Goodstory, we believe a brand isn’t just a logo or a slogan—it’s an experience, a connection, and an evolving story. We’re here to bring brands to life through bold strategy and unforgettable storytelling. With our hands-on, insights-driven approach, we’re more than just consultants; we’re partners invested in your brand’s success. From building strong brand foundations to executing killer campaigns, we’re by your side every step of the way. If you’re ready to make your brand unmissable and resonate with your audience, let’s connect. It’s not just a story—it’s a?Goodstory. Are you in? Drop us a message or visit?www.itsagoodstory.com?to learn more. #BrandStrategy #Storytelling #Goodstory #Marketing #CreativeConsulting #brandstorytelling #branding #Startups #TechTrends #DigitalTransformation #marketing #fundraising #strategy #datadriven #videomarketing?#Branding

Decoding the brand chaos of 2025: Luxury brands spiraling, Gen Z shattering frameworks, and BookTok making publishers sweat. The most fascinating part? Traditional gatekeepers are losing their grip across industries. Barnes & Noble is suddenly cool, champagne sales are plummeting (?? keep your eyes on this), and TikTok users are staging algorithm funerals. Read the latest Good Life newsletter for the full analysis. Link in comments. #strategy #substack #storytelling

Brand evolution requires courage. But there's a fine line between bold reinvention and brand identity crisis. We took a deep dive into Jaguar's recent rebrand – examining how this luxury icon's dramatic transformation from British elegance to pastel minimalism challenges our assumptions about heritage, innovation, and customer connection. Key insights from the analysis: ? When internal teams question the direction ? Why doubling prices while changing identity creates customer friction ? The delicate balance of heritage and innovation ? What happens when bold moves lack a strategic foundation The full analysis explores what happens when a brand's leap forward disconnects from its core strengths. Read the complete breakdown on Substack. Link in comments. #strategy #consumerproduct #substack

What happens when you prioritize genuine connection over quick wins? Growth follows naturally. Our founder, Gina Clementi, sat down with Karl Pontau on The Human Connection Podcast and shared her perspective on building brands that last. From strategic frameworks to storytelling, discover what differentiates temporary engagement from lasting impact. Link in comments. #strategy #consumerproducts #podcast

Introducing "?????? ???????? ??????????" - Goodstory's weekly(ish) roundup where brand strategy meets cultural shifts and creative work that matters. This week we're diving into: ? E.L.F. BEAUTY shows us what happens when brands actually stand for something ? DeepSeek flipping the AI game with $6M (sorry, Sam Altman) ? Nike transforming community running into a night movement ? Why luxury brands are deliberately going lo-fi (while DTC goes glossy) Plus: A close look at which brands are standing firm on their 2020 promises, and which ones are quietly hitting delete. Curious about where brands, culture, and strategy collide? Subscribe to join the conversation. What should we explore in future editions? Link in comments. #strategy #culture #substack

Your logo is not your brand. Neither is your color palette, tagline, or killer website. Those are just the outfit your brand wears to the party. Your brand platform is your North Star—the backbone of your business success. Strip away the visuals, and what's left? That's where the real work happens. Want the truth? Most businesses are doing it backward. They're obsessing over visuals while their foundation is shaky. That's like picking out curtains for a house with no walls. A solid brand platform touches everything: your decisions, your team, and yes—your profits. It's the difference between being forgettable and being unforgettable. Ready to build something real? Let's talk about creating a brand platform that actually means something. #brandstrategy #businessgrowth #branding #strategy #brandgrowth #authenticbranding

Great brands aren't built on perfect polish. They're built on ??????????????? truth. The link between empathy and brand success isn't just theory—it's proven in every breakout brand we've worked with. When leaders bring their humanity to work, innovation explodes, trust deepens, and teams create work that matters. We're not talking about surface-level connection. We're talking about the kind of empathy that transforms companies from businesses into movements. The kind that turns customers into advocates because they feel genuinely seen and understood. In our latest piece, we break down why empathy is the most powerful tool in brand building and how it creates lasting impact when woven into your culture. Read more about The Human Side of Branding. Link in comments. #brandstorytelling #branding #Startups #TechTrends #DigitalTransformation #marketing #fundraising #strategy #datadriven #videomarketing?#leadership #empathy #human

"?????? ?????????" It's the question too many brands face after the consulting project ends. At Goodstory, we're changing that narrative through Fractional CMO leadership. Our latest article breaks down why growing brands need more than just strategic guidance—they need a partner who'll stick around to turn those plans into measurable results. Discover: ? The real difference between consultants and Fractional CMOs ? Why the fractional model is revolutionizing marketing leadership ? How to get C-suite expertise without the full-time price tag For brands ready to move beyond "?????? ?????????" to "?????? ????'???? ??????????????." Check out the article below. #MarketingLeadership #FractionalCMO #BrandGrowth #SmartMarketing #brandstorytelling #branding #Startups #TechTrends #DigitalTransformation #marketing #fundraising #strategy #datadriven #videomarketing

Iconic. What makes a brand instantly recognizable? It’s not just a logo or a campaign—it’s the assets that stand the test of time and leave a cultural imprint. Think The Coca-Cola Company’s contour bottle or Veuve Clicquot's signature color. These aren’t just design elements; they’re symbols of trust, recognition, and loyalty. A strong brand isn’t a one-off piece of content; it’s built over time through consistent, authentic touchpoints. Iconic brands show us that staying true to your roots creates something unforgettable. What could your brand achieve with an asset that stands the test of time? ?? Read more in our latest article on iconic brand assets. Link in comments. #brandstorytelling #branding #Startups #TechTrends #DigitalTransformation #marketing #fundraising #strategy #datadriven #videomarketing #designthinking #creativemarketing

Marketing: the department everyone needs but often misunderstands. While sales celebrate deals and product launch features, marketing teams are frequently labeled "the team that spends money." But what happens when the architects of your brand story feel undervalued? How do you maintain excellence when recognition is sparse? In our latest article, marketing leader Gina Clementi tackles the complex challenge of leading a marketing team that feels overlooked. She offers a practical framework for: ? Translating marketing's impact into company-wide value ? Building confidence through measurable wins ? Fostering cross-departmental collaboration ? Creating a culture of calculated risk-taking ? Becoming your team's chief advocate Because great marketing isn't just about campaigns – it's about shaping perception, creating connections, and driving organizational momentum. Read the full article below. #MarketingLeadership #TeamManagement #Marketing #Leadership ##brandstorytelling #branding #Startups #TechTrends #DigitalTransformation #marketing #fundraising #strategy #datadriven #videomarketing?