Kidizen

It's often said that all great stories have an ending, and this week, that sentiment hit home for our team at Kidizen. After a decade of passion and hard work, we made the gut-wrenching decision to close—a choice we never anticipated. We, along with our incredible team, poured our hearts into building this marketplace. Despite our commitment and relentless effort, we couldn’t reach the growth needed to sustain it. We want to take a moment to express our deep gratitude to everyone who helped us extend our story for so long. It’s not a short list by any means. First and foremost, to our amazing community of parents who embraced resale and championed sustainability for all these years—the true heroes in this story. Their collective efforts are making waves and transforming resale into a lifestyle. Please keep that spirit alive and shop secondhand from other parents. Your choices create ripples of impact. We’d also like to express our gratitude to the brand partners who embraced our vision from the start. Together, we encouraged brands to engage in their customers' post-purchase journeys and adopt resale. Ten years later, resale is now the norm, and we’re proud to have helped lead that shift with forward-thinking partners like Tea Collection, PLAE (plae.co), and more. We want to highlight our small but mighty team. We got it right by hiring incredible people, many of whom contributed to Kidizen’s successes. Our final chapter was spent with these exceptional individuals: Sebastian Frye, Randi Pivec, Bethany Frank, Sharon Stakas-Short, Duncan McKee, Shara Aatsap, and Pablo Cerve?ansky. If you have the chance to work with them, don’t hesitate—they're truly the best. We formed a tight-knit family that now needs new homes. Feel free to reach out if you want to learn more about any of them—we’d be happy to sing their praises! Our story was enriched by an incredible network of entrepreneurs, supporters, and investors who trusted and believed in our mission. While we wish we could have accomplished more, we are deeply grateful for your support, steadfastness, and the invaluable lessons learned: Joy Lindsay, Brent Hill, Scott Stern, Laura Brady, Cathy Connett, Origin Ventures, Sofia Fund, Royal Street Ventures , and so many others. Thank you all for being a part of our incredible journey. It’s been a privilege to share this experience with you. Here’s to the next story—whatever it may hold! Dori Graff and Mary Fallon Kidizen Co-founders