iTech Series

B2B Growth Playbook: ABM, AI & Full-Funnel Success! From building trust to optimizing sales funnels, this edition dives into expert insights on ABM, revenue growth, and data-driven marketing. Hear from top leaders like Martin Lloyd & Shvetha Raghunath on scaling, innovation, and winning strategies. Read now: #B2BMarketing #ABM #DemandGen #SalesFunnel #RevenueGrowth #MarketingStrategy #GTMLibrary

Stop casting a wide net— Start targeting high-value accounts! Learn how to build a data-driven #ABMframework that drives real #revenuegrowth in 2025. Master the key stages, sidestep common pitfalls, and implement best practices for maximum impact. Key Takeaways: - Aligning #sales and #marketing for seamless outreach. - Identifying and engaging key #buyergroups. - Measuring success with relevant #metrics. - Avoiding common ABM pitfalls. Transform your #B2B strategy with precision-driven ABM! More: https://lnkd.in/g9aVtNZW #GTMLibrary #B2BMarketing #AccountBasedMarketing

"I’ve always believed in a customer-centric approach to marketing—one that drives immediate sales while nurturing long-term relationships. My goal is to create impactful marketing programs that fuel business growth and customer success by fostering strong collaboration between marketing, sales, and customer success teams." Deepika Vani, Senior Field Marketing Manager at Whatfix, shares her expert insights on modern field marketing, AI-driven engagement, and revenue impact. She delves into strategic event selection, campaign optimization, and the evolving GTM landscape in digital adoption. Key takeaways: - Evolving #fieldmarketing into a data-driven, revenue-impacting strategic function. - Leveraging #AI for hyper-personalized engagement and event optimization. - Driving #pipelinegrowth through multi-touch campaigns and #ABM strategies. - Expanding #digitaladoption beyond training to customer and partner enablement. - Selecting high-impact #events aligned with business goals and target accounts. - Maximizing post-event engagement with #digital and hybrid strategies. More: https://lnkd.in/dcskSDET #GTMLibrary #B2BMarketing #Interview #GTMSuccess Saurabh Khadilkar

Turn field marketing into a growth engine! Gone are the days when field marketing was just about events and leads! Cleanne Carol Serrao from Securonix, shares how field marketing has evolved into a strategic growth driver—aligning with sales, leveraging AI, and executing localized campaigns that drive real impact. What to Expect: - Aligning #fieldmarketing with sales to drive revenue and pipeline growth. - Leveraging #AI for #datadriven decision-making and campaign optimization. - Crafting localized #marketingstrategies tailored to regional audience needs. - Implementing #ABM to enhance engagement with high-value accounts. - Measuring event #ROI and marketing impact on sales outcomes. - Using #customerinsights to refine messaging and improve #conversions. More: https://lnkd.in/dP_CuHcc #GTMLibrary #B2BMarketing #DemandGeneration #GTMSuccess Saurabh Khadilkar

GTM success is all about strategy and alignment! Connor Clancy, Director of GTM Strategy & Growth Initiatives at Workday, shares insights on strategic partnerships, #SMBgrowth, and #crossfunctional #collaboration. Explore his journey and the strategies driving modern market approaches! Read now. #GTM #B2BMarketing #SalesStrategy #CustomerSuccess #GTMLibrary

Caption for GTM Library Post: What’s Next in B2B Marketing? Let’s Talk Strategy! Unlock B2B growth with AI-driven ABM, full-funnel marketing, and customer-centric strategies. Align sales and marketing, optimize omnichannel engagement, and balance lead generation with brand-building. Stay agile, personalize at scale, and drive revenue with precision. Takeaways from the Marketing Trailblazers: ? Driving revenue through marketing by integrating demand generation with sales and customer success ? Implementing full-funnel marketing to guide prospects from awareness to conversion ? Aligning marketing with sales to strengthen go-to-market execution ? Incorporating customer feedback to continuously refine marketing strategies ? Balancing short-term lead generation with long-term brand-building efforts ? Driving customer-centric ABM strategies by transitioning from sales to marketing leadership ? Leveraging AI for ABM efficiency to automate personalization and streamline campaign execution ? Building omnichannel marketing strategies to meet customers where they are ? Fostering marketing agility to adapt to evolving buyer behavior and industry trends ? Deploying one-to-one ABM for high-value enterprise accounts in regulated sectors ? Positioning ABM as an enterprise-wide growth strategy beyond traditional marketing ? Exploring the evolution of B2B marketing from awareness-driven to revenue-generating strategies ? Boosting ABM success through deep personalization to drive revenue, relationships, and reputation Join the conversation and get inspired! ? Charline Fahed, Seasoned marketing leader - https://lnkd.in/dvCbfzVT ? Nancy Carlyle Harlan Harlan, Seasoned marketing leader - https://lnkd.in/dZ6z2RHF ? Shvetha Raghunath, Director of Marketing at Infor - https://lnkd.in/dZvFpJZ4 ? Martin Lloyd, Demand Generation Director at FICO - https://lnkd.in/d9BuWr7e ? Avishek C., Head of Global ABM Centre of Excellence at Kyndryl Kyndryl India - https://lnkd.in/drZrkZZZ ? Marcelo Fernandes, Vice President and Global Head of Adoption & Account-Based Marketing at SAP - https://lnkd.in/dYi8jmjH #GTMLibrary #B2BMarketing #DemandGeneration #AccountBasedMarketing #RevenueGrowth #B2BSales #CustomerSuccess #MarketingROI

Stop chasing leads—let them come to you! Inbound marketing isn’t just a strategy—it’s a game-changer for #leadgeneration and long-term #customerrelationships. Explore the essentials and fundamentals of inbound marketing to drive high-quality engagement without aggressive sales tactics. Key takeaways: - Understanding the difference between #inbound and #outbound marketing - Crafting content that attracts and nurtures B2B leads - Leveraging #SEO, #socialmedia, and #automation for organic growth - Converting prospects with lead magnets and #personalized experiences - Building trust and #brandloyalty through #customercentric strategies More: https://lnkd.in/dE3jiW4T #GTMLibrary #B2BMarketing #InboundMarketing

Maximize your reach, multiply your revenue: The power of B2B channel marketing. A well-executed B2B #channelmarketing strategy bridges the gap between businesses and partners, driving #revenue and expanding market reach. Whether you're optimizing your current approach or starting fresh, discover the strategies that foster collaboration, strengthen relationships, and enhance #brandvisibility. Key takeaways: - Identifying the most effective #B2Bmarketing channels for your business. - Leveraging #ABM to align partner strategies with high-value accounts. - Empowering channel partners with the right tools and co-marketing opportunities. - Choosing between #multichannel and #omnichannel strategies for maximum impact. - Tracking performance to refine tactics and drive sustainable growth. More: https://lnkd.in/dTZpYPii #GTMLibrary #marketingstrategy #partnermarketing #revenuegrowth

From leading innovative campaigns to shaping cutting-edge marketing strategies, Bushra Nasr shares her journey and insights on understanding customer needs, leveraging data, AI’s transformative role, performance tracking, and building high-performance teams. Don’t miss this deep dive into cybersecurity marketing—read now! #B2BMarketing #Cybersecurity #AIinMarketing #GTMLibrary

Marketing that moves the needle—AI, strategy & sales in sync! Charline Fahed, a seasoned marketer, breaks down what it takes to drive growth in the META region. From AI-powered marketing to sales collaboration, she shares key strategies for making marketing efforts truly count. Key Takeaways: - Aligning #sales & #marketing for regional success - Leveraging #AI to enhance #fieldmarketing & #channelmarketing - Balancing short-term #leadgeneration with long-term #brandgrowth - Adapting #GTMstrategies to different markets - Measuring success through #pipeline influence & #revenue impact Dive In: https://lnkd.in/dszjTVQe #GTMLibrary #B2BMarketing #GTMAlignment #GoToMarket Saurabh Khadilkar