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Did you know that nearly 41% of Americans had an annual household income of $100,000 or more in 2023? This audience is no longer niche—so your ad strategy shouldn't be. Our deep dive into 9,000+ video ad creatives shows what really resonates with this crowd: curiosity, convenience, humor and engaging visuals—but only if your product takes center stage. Miss that, and you risk blending in, not breaking through. Find out what motivates this audience to take action. Explore the creative insights now ?? https://lnkd.in/gb6JjuPw

Target's ‘Cuddle Collab’ campaign isn’t just cute—it’s a catalyst for conversions. Curious how they did it? See the full breakdown of Creative Assessment metrics for the 15-second spot ?? https://lnkd.in/gZ2rn8-K Sneak peek: ?? 63% positive purchase intent (+13 points above norm) ??Ranked in top 1% of discount store ads on Change & Watchability ?? Scored in 99th percentile on Relevance

From optimizing standout creative, decoding audience dynamics, and tying it all back to measurable outcomes—iSpot has been at the forefront at Advertising Week New York. Through thought-provoking panels and industry events, here’s how we’ve been part of driving the conversation forward: Stuart Schwartzapfel kicked things off by unveiling Moonbug Entertainment’s approach to connecting with audiences in the streaming era. He then led a thought-provoking session on pharma precision with IQVIA and wrapped up the week with TikTok on entertainment measurement. Lindsey Woodland, PhD collaborated with AMC Networks to explore cross-platform viewing and purchasing and partnered with Paramount Pictures to assess business outcomes across platforms. Leslie Wood participated in the Coalition for Innovative Media Measurement (CIMM) Summit joining industry leaders to discuss the rapid evolution of media and the importance of adaptability in measuring KPIs. Yulia Altman had a captivating fireside chat with Visa at the Brand Innovators Summit showcasing their brand value proposition. David Coletti teamed up with ReachTV and Diageo to delve into the dominance of live sports on TV, discussing fan engagement, viewership measurement and ROI to enhance brand value. We also had a great time hosting the iSpot Lunch & Learn and our Happy Hour at the Valerie. A huge thank you to all our partners, hosts and panelists who made the 20th anniversary of this event a success. Here’s to pushing the boundaries of ad measurement together! #AdvertisingWeek #iSpot #AdMeasurement

In some of the hottest new TV spots, Syndey Sweeney stars for Dr. Squatch, and Starbucks embraces the sounds of making and enjoying a cup of coffee. Check out these ads and others—with data powered by iSpot—over on Ad Age: https://lnkd.in/dPv5jsiw

Maximize your campaign's impact across platforms—from linear TV and digital to streaming. Today at PDMI West in San Diego, our own Joseph Gray joined leaders from Bluewater and AudienceXpress to dive into creative execution, measurement, and attribution—essentials for navigating today’s fragmented ad landscape. A huge thank you to the Performance-Driven Marketing Institute (PDMI) for hosting us!

As audiences continue to disperse across linear TV, digital, social, and streaming platforms, a new approach to measurement is needed. iSpot's Lindsey Woodland, PhD and Paramount's Travis Scoles took to the #AdvertisingWeekNewYork stage to lend their perspectives on the evolution of measurement. A huge thanks to our partner Paramount for an amazing panel!

Creative testing is key for refining media plans and delivering cohesive campaigns—an approach that propelled the director’s cut of “A Lovely Day for a Guinness” into the 98th percentile of all alcohol video ads tested since 2009 ?? Aamir Raj, Senior Brand Manager at Diageo, explains that testing assets from six-second spots to long-form cuts helped align that campaign with consumer preferences, ensuring content resonated with audiences and maximized engagement for stronger overall performance. Hear more from Aamir on the real-world effects of creative testing ?? https://lnkd.in/eySc4BeN

When creative and media teams operate from the same measurement playbook, campaign success is inevitable. Learn how at the iSpot Transparency Series on November 7th. RSVP: https://lnkd.in/gWBaU_9H Don't miss an inside look at Ancestry’s media strategy as Catheline Leung, Sr. Director of Brand Media reveals key insights on achieving incremental reach, breaking down data silos, and using iSpot’s cross-screen measurement to connect media spend to business outcomes. See you next month!

The fall means busy season for sportsbook brands. Morning Brew covers the latest sports betting ad trends around the return of the NFL, using iSpot data. Check out the article here:

From creative to audience to outcomes—iSpot is covering every stage of ad measurement across platforms at Advertising Week New York. Join us for a packed week of expert insights and celebrations alongside our industry friends: https://lnkd.in/gWGmdMp2 Monday, 10/7 @ 12:30 PM ?? EVP of Media Partnerships, Stuart Schwartzapfel, takes the stage with Moonbug Entertainment’s Dan’l Hewitt on the Creativity Stage. Tuesday, 10/8 ?? 11:00 AM: Stuart Schwartzapfel returns with Moira McKenna from IQVIA on the Innovation Stage to discuss ad measurement in the pharma industry. ?? 12:00 PM: iSpot Advertising Week Lunch & Learn. ?? 3:30 PM: SVP of Client Data Science, Lindsey Woodland, PhD, joins AMC Networks’s Evan Adlman on the Tech Stage. ?? 5:00 PM: iSpot Happy Hour. Wednesday, 10/9 ?? 10:35 AM: Chief Research Officer, Leslie Wood joins a CIMM Summit panel at Hudson Yards with Helen Katz (Publicis), David Porter (Warner Bros. Discovery), Deirdre Thomas (Nielsen), and Jon Watts (Coalition for Innovative Media Measurement (CIMM)). ?? 11:30 AM: Lindsey Woodland, PhD joins Paramount's Travis Scoles on the Media Stage. ?? 12:15 PM: Yulia Altman, Regional VP of Brand Partnerships, sits down with Visa’s Alison J. Herzog for a fireside chat at the Brand Innovators Summit at AWS HQ. ?? 1:10 PM: Stuart Schwartzapfel joins TikTok’s Jorge Ruiz on the Marketplace Stage at AWNY. We’re looking forward to seeing you in New York next week!