iSpot

Why take a shot in the dark with your ad creative? Coldwell Banker made Pre-Market Creative Testing with iSpot a standard practice—and the results speak for themselves: ? #1 real estate ad for 10 years ? Estimated 7-figures in savings ? 300M+ impressions ? Improved audience resonance Want to see how they did it? Read the case study: https://lnkd.in/gFFhjTrD #MeasurementWin #SuccessStory

Linear is dipping. Streaming is surging. Incremental reach is the key to connecting with the right audience efficiently—and ad-first measurement keeps it accountable. Ben Sylvan, VP of Data Partnerships at The Trade Desk, shares how to balance linear and CTV to maximize reach without oversaturating audiences (while proving impact). Read more ?? https://lnkd.in/gRnkH-Ny

Turns out, the Big Game isn’t just for comedy. Some of the most likeable Super Bowl LIX ads proved that emotion can hit as hard as humor on the biggest ad stage of the year. Nike’s “So Win” was more than a standout—it was a statement. It pulled in 108.57MM P2+ impressions (the biggest ad audience of the game) and racked up a high Inspiring score in the process. Purchase intent soared 16% pts. above category norms because when a brand tells the right story, it doesn’t just resonate—it drives action. ?? Hats off to Nicole Hubbard Graham, Ann Miller, Heidi O'Neill, Enrico Balleri, Trelawny Davis and team on a Super Bowl spot that hit the mark across creative, audience and outcomes. ?? Download the Super Bowl LIX TV Ad Transparency Report for more insights: https://lnkd.in/gPrwhuWa

Linear alone isn’t enough. Advertisers are rethinking their TV mix—are you? Join the conversation at TV Disrupt on March 19 to see how: https://lnkd.in/ga8uEwMw ?? Monica Longoria, Head of Marketing Insights at LG Ad Solutions, and David Coletti, VP of Sports Insights & Strategy at iSpot, will reveal new research on optimizing linear and OTT to maximize reach, frequency, and conversions—while avoiding diminishing returns. ?? One key takeaway? Shifting just 6.3% of TV impressions from linear to CTV can expand reach and drive higher conversion rates. Space is limited—reserve your spot now.

Audiences are everywhere. Measurement is stuck in silos. Brands and agencies are rethinking how to connect the dots, and make every media dollar count. Be part of the conversation at TV Disrupt, returning March 19th in NYC for its 10th year—bigger and bolder than ever. ?? Save your seat now: https://lnkd.in/ga8uEwMw Hear from Wayfair, Paramount, LG Ad Solutions (& more) as they unpack the future of unified, ad-first measurement—spanning creative, audience, and outcomes. Don’t miss the measurement industry’s flagship event!

?? The NFL season may be over, but the opportunity to reach fans isn’t. Our NFL Advanced Audiences Report maps out where avid NFL households are tuning in post-season—think primetime hits, late-night shows, and always-on reruns. Don’t let the offseason be an off-period for your brand. Download the report now: https://lnkd.in/eagxRdBG

Super Bowl airtime is the biggest stage for brands—but which ads came out on top? We unpacked audience & creative perforrmance in our Ad Age webinar with Sean Muller, Craig Wood, and Rajoielle “Raj” Register. Now, you can watch it on demand: https://lnkd.in/g9uzpFf7 Don't miss out on: ?? Second-by-second viewership trends ?? Creative performance insights ?? Key takeaways from this year’s winning ads

Auto brands once ruled the Big Game—back in 2012, they made up 40% of Super Bowl ads. This year? Just two took to the stage: #RamTrucks and Jeep. https://lnkd.in/gAmiT-jY ?? Ram went big and bold with Goldilocks and the Three Trucks, casting Glen Powell in wild adventures—fighting dragons, chainsaw sculpting, and joyriding over a volcano. The result? 13% more likable than the norm, with the fantastical visuals stealing the show. ?? Jeep took a more heartfelt route, with Harrison Ford narrating a tribute to life’s choices—ending with a witty nod: “This Jeep makes me happy, even though my name is Ford.” The message resonated most, with 22% of viewers calling it the ad’s best element. Which approach won you over? ??

It’s here! Our Super Bowl LIX creative and audience analysis is now available. ?? Download the report today: https://lnkd.in/gPrwhuWa You’ll get access to: ?? Key cross-platform audience moments. ?? Industry-defining creative trends, like safe humor and moving messages. ?? Full ad ranking—see which brands crushed Likeability! With 124.3 million eyes on the Big Game, every second counted. Which ads drove the biggest buzz this year—and why? ?? Dive into the Super Bowl LIX TV Ad Transparency Report to see how top advertisers made a measurable impact on game day.

iSpot is excited to have Travis Scoles, EVP of Advanced Advertising at Paramount, return to TV Disrupt to discuss attribution at scale! With just over a month left, be sure to reserve your spot now: https://lnkd.in/gWBarVxf As EVP, Travis leads Vantage, Paramount’s advanced advertising solution, and drives innovation in currency and measurement. A trailblazer in the ad tech space, he’s shaping the future of multi-currency marketplaces and data optimization. Join Travis and the industry’s brightest minds in New York City on March 19th!