Iron Horse

You don’t need *another* persona worksheet. You need reliable tools that help you use content more strategically in your campaigns. We have just the toolkit → https://bit.ly/40huVxG #b2bmarketing #contentstrategy #contentmarketing #b2bcampaigns

We probably all know that we should be asking our sales teams what questions their leads are asking. The idea being that you can then make content that addresses those questions. But you should also be thinking about what questions they’ve ALREADY had answered, and what your TOFU and MOFU content may have prompted them to ask about. #b2bcontent #b2bmarketing #contentmarketing

We learned so much from our Coffee Break with ?? Will GPT about crafting better sales emails. Here are 6 of our favorite insights → https://bit.ly/3YZltN3 #salesemails #b2bsales #b2bmarketers

A lot of marketers think they have a lack-of-resources problem when it comes to content. Amber Keller thinks they have a focused-on-the-wrong-things problem instead. Here’s why, and what to do → https://bit.ly/4hOPwzA #contentmarketing #content #demandgen #b2bmarketing #abm

2025 marketing prediction: Companies that can turn digital signals into strategic action will win—everyone else will keep throwing money at disconnected channels. Want to be in the first group? Join our Nov 21 webinar with Intentsify to learn how. Register now → https://bit.ly/4fAXXx8 #b2bmarketing #ABM #marketingROI #demandgen

Curious exactly how we can help you with your content marketing strategy? Here ya go: https://bit.ly/4hPRO1q #contentmarketing #contentmarketingstrategy #contentmarketingservices

3 Reasons more organizations don’t find resounding ABM success: 1?? ABM is not ad tech. ?? ABM platforms are orchestration engines, designed to manage and coordinate complex, multi-channel marketing efforts tailored to specific accounts. Many orgs never look beyond programmatic advertising, which means their ABM program will *always* look like it’s underperforming. 2?? Broken funnels that evaluate leads and accounts separately. ?? By focusing on MQLs and not supporting self-serve prospects, Sales is missing the bigger picture. Organizations must view their lead-based and account-based signals side by side. This expands the avenues through which they can pursue their target audience and the follow-up actions available to them. 3?? Underbaked governance and inconsistent change management. ?? ABM is an enormous shift in the way Marketing and Sales work. It requires clear expectations for marketing and sales behaviors, accountability for enforcing them, and champions at all levels to drive the cultural shift and adoption of ABM tools. ? ABM success hinges on more than just understanding it (and feeling enthusiastic about it). Organizations have to actually commit to the ongoing work of implementing, teaching, measuring and regulating this new way of doing things. This can be resource-intensive, but if you’re willing to go all-in, ABM can drive high impact for any organization.

Focus-group your content—for free. Circulate your content internally among teams that resemble your target audience, says Meghan Barr. We covered this and tons of other great tactics for creating content that converts in our latest Coffee Break. Check out the replay: https://bit.ly/3UQvATj. #b2bcontent #b2bmarketing #contentmarketing

Get more strategic with your content campaigns. Download our content strategy toolkit → https://bit.ly/4hHRMZv #b2bmarketing #contentstrategy #contentmarketing #b2bcampaigns

"We need to be everywhere!" "We need better leads!" "We need to show ROI!" Sound familiar? Stop trying to solve these challenges in isolation. Join us Nov 21 to learn how an intent-driven marketing mix can tackle all three—and more. Save your spot → https://bit.ly/3O6MmK1 #b2bmarketing #ABM #marketingROI #demandgen