IRIS.TV

Looking to supercharge your Q4 CTV campaigns? Take a page from PMG and CKE Restaurants, Inc. playbook with video-level contextual targeting. Video-level contextual segments created by IRIS.TV's data partners that utilize AI to analyze video frame-by-frame: Captify?, GumGum, KERV Interactive, Pixability and Silverpush Click here to read the full case study and see how brands are extending reach into CTV with precision and scale to drive both brand lift and superior outcomes. https://bit.ly/3XU1dfn

We're excited to partner with Samba TV! Click to learn more about Samba AI? and their suite of generative AI and machine learning capabilities for video-level contextual advertising. "The integration of Samba AI? strengthens the rich contextual intelligence on every IRIS_ID, providing advertisers with deeper insights and targeting capabilities while giving our publishing partners new ways to monetize their content," said Field Garthwaite, IRIS.TV CEO & Co-founder.

Thanks Advertising Week New York for the opportunity! Come watch me run from one stage to another and talk everything data, addressability, and performance in a rapidly evolving ecosystem and what dentsu and our clients are doing to stay ahead of the curve. Should be fun!

In our latest edition of Think Inside the Video, we dive into our Q4 recommendations for video-level contextual targeting in CTV, focusing on Sports and Halloween. Advertising Week is a week away, and we look forward to seeing you in New York. Check out our agenda of panels and presentations throughout the week. #adtech #programmatic #contextualadvertising #halloween #sports #connectedtv

We're headed to Advertising Week New York and look forward to a week of learning, networking, and collaboration. We invite you to attend our panels and presentations throughout the week. Agenda 10/7: AWNY - The Importance of Metadata and Contextual Targeting for CTV Advertising President & COO, Co-founder Richie Hyden joins TiVo's Fariba Zamaniyan, dentsu's Kevin Weigand, and Future Today Inc's Tim Ware to discuss the importance of video-level data and its impact on driving performance in CTV advertising. 10/8: CIMM Summit - Research Spotlight: Quantifying Emotion & Mindset CEO & Co-founder Field Garthwaite joins Mediaprobe's Pedro R. Almeida, Sooth?'s Ian Baer to report consumer research on the impact of driving superior business outcomes by aligning advertising with consumer mindset. 10/9: AWNY - Harnessing the Power of 1st Party Data CEO & Co-founder Field Garthwaite joins T-Mobile Advertising Solutions' Andrea Zapata, Kinective Media? by United Airlines's Mike Petrella, PMG's James Burka, and VAB's Ben Vandergrift to discuss how brands are navigating signal loss by developing new ways and using latest technologies like video-level contextual targeting to identify and target consumers in privacy-minded ways. Click to see the full agenda and request a meeting ?? https://bit.ly/4dqIUUK

In this week’s edition of Think Inside The Video, we spotlight an exciting case study with streaming TV leader Future Today Inc! By having all videos in their library assigned an IRIS_ID, Future Today is increasing its share of targeted impressions in IRIS-enabled PMPs and is leveraging insight from these deals to target their direct video-level contextual ad campaigns in SpringServe (now part of Magnite).?Learn more from CEO Vikrant Mathur. As the Election 2024 heats up our CMO Rohan Castelino discussed with Chris Wood at MarTech how campaigns leverage video-level contextual targeting in CTV. In battleground states nationwide, campaigns aim to extend their reach to win close elections. This means looking beyond the usual geographic and demographic data or building off data in unconventional ways. Don't miss this week's newsletter! #adtech #programmatic #connectedtv #contextualadvertising

We’re pleased to announce that we've been nominated for the 2024 AdExchanger Awards in the Best Data-Driven TV Campaign category. We were selected for our work with PMG on behalf of CKE Restaurants, Inc.! Click here to learn more about the campaign. ?? https://lnkd.in/gjjJHVFH Congratulations to all the nominees—we look forward to toasting our success together at the Gala during Programmatic I/O in New York on September 24th. Let us know if you’ll be there, too! #AdExchangerAwards #adtech #programmatic #connectedtv #contextualtargeting #PMG

The second and, as of now, the final presidential debate is in the books. As we approach another critical election season, political campaigns must rethink how they reach voters. Thousands of voters will decide this race in 15 or so counties across a few battleground states. The key to victory? Aligning message with mindset. By aligning messages with relevant, real-time content, campaigns can engage voters in more personalized, meaningful ways—while ensuring brand suitability and maximizing reach. It was great talking with Chris Wood and MarTech, as we discuss how video-level contextual targeting in CTV empowers political campaigns to make smarter, data-driven decisions, delivering the right message to the right audience at the right time. Check out the article for more insights on how political strategies are evolving! #election2024 #adtech #programmatic #connectedtv #contextuladvertising https://lnkd.in/g8rBNnn3

?? New Think Inside the Video Newsletter is Live! ?? As the streaming TV landscape continues to evolve, the opportunity for advertisers to connect with their audience has never been greater. Our latest issue explores how AI and contextual intelligence can help you reach the right viewers at the right time—especially as Q4 approaches. ?? Featured Case Study with GumGum and Havas: See how a luxury jewelry brand used video-level contextual targeting to increase engagement during Mother’s Day. ?? Takeaways: ? Relevance matters more than ever ? Aligning ads with real-time viewer mindset boosts performance ? Video-level contextual targeting outperforms traditional targeting tactics ?? Ready to make your CTV campaigns more relevant this holiday season? Download our Q4 CTV Activation Guide for expert tips.

Another Labor Day is in the books, the kids are back in school, and pumpkin spice is in the air. Understanding how to connect with students and families through streaming platforms will be crucial for success this fall. Our CMO Rohan Castelino sits down with TVREV to explain how video-level contextual advertising is helping advertisers reach CTV viewers with greater precision and accuracy?at scale. Hear from experts, including Phil Schraeder at GumGum, Josh Rosen at Reticle, and Annalise Curvelo at Sightly, on how their clients leverage their unique approaches to contextual, emotional, and brand suitability in CTV ad targeting. Explore our Q4 Seasonal Recommendations and build an IRIS-enabled? PMP today!