IRIS.TV

Viant Technology has acquired IRIS.TV, marking an exciting new chapter in our company’s journey. As CTV continues to be the fastest-growing advertising channel in the U.S., Viant and IRIS.TV are at the forefront of innovation in AI-powered solutions, driving full-funnel performance and maximizing ROAS. Joining forces with Viant enables us to scale faster, deliver more comprehensive solutions, and provide greater value to our partners. IRIS.TV, led by co-founders Field Garthwaite and Richie Hyden, will continue to operate independently, onboarding new publishers, data partners, and ad platforms while providing access to video-level data through the IRIS_ID. Read the press release to learn more

As the election kicks off today, we can expect a contentious news landscape in the coming weeks, with nuanced and polarizing stories emerging constantly. Brands need to monitor the ebbs and flows of these stories to get the full picture. For those wishing to stay completely out of politics, adjacent stories or moments may still be relevant, but if you block everything, you won’t be able to see them. At Sightly, our Brand Mentality? platform empowers brands to navigate this complex environment by aligning their marketing strategies with relevant cultural moments and trends. With our partnership with?IRIS.TV, we extend this granular approach to CTV, enabling effective content targeting and blocking through detailed insights from video-level data. To explore our strategies for engaging in the political landscape while maintaining brand integrity, read more here and discover how our IRIS-enabled PMPs can help you make informed advertising decisions. https://lnkd.in/ewBjjYiu Reach out to learn more: https://lnkd.in/eK7MggjN Today, we're also giving the Sightly team the day off to vote at their convenience, knowing it’s important for everyone to have time to participate in the election. #2024Election #ElectionDay

CEO & Co-founder Field Garthwaite sits with TVREV at Coalition for Innovative Media Measurement (CIMM) Summit and shares insights from a recent case study that used video-level contextual targeting to drive superior full-funnel results for CKE Restaurants, Inc. ? 6X higher awareness ? 4X higher favorability ? 3X higher recall ?? 35% incremental visit lift ?? 152% incremental sales lift ?? 2.2X ROAS Their agency PMG targeted contextual and emotional data segments created by our data partners including Captify?, GumGum, KERV Interactive, Pixability, Reticle, and Silverpush to place ads when CTV viewers were most likely to watch, remember, and convert. Check out TVREV's full coverage of CIMM Summit here https://lnkd.in/gaRD2WGy

We had a wonderful time cohosting our latest Ad Break(fast) with IRIS.TV yesterday in New York. We spent the morning discussing how marketers and media owners can navigate emerging challenges in #streamingTV, such as ensuring privacy and improving transparency. Thanks to everyone who helped to make it a great morning!

Want to increase yield and CPMs for your FAST inventory? See how Future Today Inc uses the IRIS_ID and video-level contextual targeting to maximize the value of their video library. Click here to read the full case study: https://bit.ly/3YpwzMj #contextualadvertising #ctv #programmatic #adtech #casestudy

We're excited to partner with Samba TV! Click to learn more about Samba AI? and their suite of generative AI and machine learning capabilities for video-level contextual advertising. "The integration of Samba AI? strengthens the rich contextual intelligence on every IRIS_ID, providing advertisers with deeper insights and targeting capabilities while giving our publishing partners new ways to monetize their content," said Field Garthwaite, IRIS.TV CEO & Co-founder.

Looking to supercharge your Q4 CTV campaigns? Take a page from PMG and CKE Restaurants, Inc. playbook with video-level contextual targeting. Video-level contextual segments created by IRIS.TV's data partners that utilize AI to analyze video frame-by-frame: Captify?, GumGum, KERV Interactive, Pixability and Silverpush Click here to read the full case study and see how brands are extending reach into CTV with precision and scale to drive both brand lift and superior outcomes. https://bit.ly/3XU1dfn

Thanks Advertising Week New York for the opportunity! Come watch me run from one stage to another and talk everything data, addressability, and performance in a rapidly evolving ecosystem and what dentsu and our clients are doing to stay ahead of the curve. Should be fun!

In our latest edition of Think Inside the Video, we dive into our Q4 recommendations for video-level contextual targeting in CTV, focusing on Sports and Halloween. Advertising Week is a week away, and we look forward to seeing you in New York. Check out our agenda of panels and presentations throughout the week. #adtech #programmatic #contextualadvertising #halloween #sports #connectedtv

We're headed to Advertising Week New York and look forward to a week of learning, networking, and collaboration. We invite you to attend our panels and presentations throughout the week. Agenda 10/7: AWNY - The Importance of Metadata and Contextual Targeting for CTV Advertising President & COO, Co-founder Richie Hyden joins TiVo's Fariba Zamaniyan, dentsu's Kevin Weigand, and Future Today Inc's Tim Ware to discuss the importance of video-level data and its impact on driving performance in CTV advertising. 10/8: CIMM Summit - Research Spotlight: Quantifying Emotion & Mindset CEO & Co-founder Field Garthwaite joins Mediaprobe's Pedro R. Almeida, Sooth?'s Ian Baer to report consumer research on the impact of driving superior business outcomes by aligning advertising with consumer mindset. 10/9: AWNY - Harnessing the Power of 1st Party Data CEO & Co-founder Field Garthwaite joins T-Mobile Advertising Solutions' Andrea Zapata, Kinective Media? by United Airlines's Mike Petrella, PMG's James Burka, and VAB's Ben Vandergrift to discuss how brands are navigating signal loss by developing new ways and using latest technologies like video-level contextual targeting to identify and target consumers in privacy-minded ways. Click to see the full agenda and request a meeting ?? https://bit.ly/4dqIUUK