Iris Creative

?? TICKETS ARE LIVE! ?? It’s time to grab your spot at the ultimate nonprofit branding conference. ?? Don’t miss out on this opportunity to learn from branding experts, discover powerful strategies, and connect with like-minded nonprofit professionals. Don’t miss out—secure your ticket now! ?? https://lnkd.in/ea-_5_jp #AllAboutBrand #NonprofitBranding #VirtualConference #NonprofitLeadership #BrandMarketing #BrandIdentity #NonprofitGrowth

The countdown is on! Only 2 DAYS until All About Brand tickets go LIVE! ? Get ready for game-changing strategies and insights on how to elevate your nonprofit’s brand. This one-day virtual conference is designed to help you build a brand that truly resonates. ?? SNEAK PEEK ALERT! We're excited to share that Arturo Rago, Brand and Design Lead at UNICEF, will be joining us as a keynote speaker! And that’s just the beginning—stay tuned for more amazing speakers coming your way! Set your reminder for Tuesday, March 4th—you won’t want to miss it! Or, sign up for our waitlist to get notified! ???? https://lnkd.in/ea-_5_jp . . . #AllAboutBrand #NonprofitBranding #VirtualConference #NonprofitLeadership #BrandMarketing #BrandIdentity #NonprofitGrowth

?? Ready to take your nonprofit’s brand to the next level? Mark your calendars for September 18, 2025! ?? ? Get exclusive access to All About Brand, a one-day virtual conference designed just for nonprofits like yours! Learn from industry experts and gain strategies that will elevate your brand, make it stand out, and amplify your mission. ? Tickets go on sale one week from today! Join the waitlist NOW for early registration perks, including a special discount! #AllAboutBrand #NonprofitBranding #VirtualConference #NonprofitLeadership #BrandMarketing #BrandIdentity #NonprofitGrowth #MissionDriven

"You can do anything, but you can’t do everything at once." This is something I remind myself of often—especially when your to-do list keeps growing and your team isn’t getting any bigger. Rockford University was facing this same challenge. Their marketing team had big goals for international student outreach, but not enough hands to make it all happen. Instead of putting things on hold, they decided to outsource to get the support they needed. In our latest blog post, we share how we helped Rockford’s team meet tight deadlines, stay on-brand, and execute effective marketing materials without the bottlenecks. When outsourcing isn’t just about getting help—it’s about getting the right help. Want to know more about how outsourcing can work for your team? Check out the full story and see how we can help you lighten your load and stay on track.

If you're considering a rebrand or managing the brand you have (everyone!) we're putting together a conference for you. Let us know what we should include in the program. To thank you we'll raffle off a free ticket!

Join the waitlist for our new virtual branding conference for nonprofits — All About Brand!

My parents got me a nonprofit impact report for Christmas…And I couldn’t be happier! You may think that’s because they generously gave a donation in my name to an organization I value, and that’s true. But it’s not why I’m so excited. What they gave me looked like a cookbook from World Central Kitchen (WCK) but is in fact a master class in communicating purpose. My Backstory When my brother moved from California to the DC area, we discovered tapas at José Andrés’s restaurant, Jaleo, and became devotees of his restaurants. Launching WCK only deepened my respect for him. I’m embarrassed to say that I considered myself a lover…but I wasn’t a donor. I wasn’t a volunteer. I was a patron who loved to know that the brand I followed was doing good. But then I opened this cookbook Like me, you probably already have fundraiser cookbooks that share recipes from members of a community. You probably have gorgeous cookbooks with mouth-watering photography. There’s probably even a famous chef or star who shared their story. This book has all those basics covered – but it does so much more. 1?? It Breathes Mission From cover to cover, WCK’s purpose shines. Recipes are grouped according to their?core values. My favorite is joy because a core value that inspires drinks and dessert sounds brilliant. 2?? Its Beauty Goes Deep The photography is art. Each image tells a story of resilience, culture, and connection. You can?feel?WCK’s empathy and respect for the communities they serve. 3?? It Knows Its Voice The tone is direct and helpful, which makes me believe WCK is like that as an organization. The book’s 304 pages glide by like you’re reading a diary. It’s a perfect mix of practical information and insider backstory. 4?? It Shares the Love Every page highlights the people and organizations that make WCK’s work possible. From fellow chefs to local cooks to famous foundations, including a cake made by the Duchess of Sussex as a thank you to other WCK partners, it’s a gratitude journal…with perhaps a little name dropping to reinforce the power of their partnerships. 5?? It’s the Perfect Vehicle…For Them It’s so easy to get stuck and think the only ways to showcase the depth of your work are through traditional marketing and fundraising communications. WCK created a product their audience?wants—and baked their story into it. It’s a reminder that your best deliverable is one tailored to your audience, not a copy of what worked for others. Marketing is all about three things:?Know, Feel, Do. Knowledge alone doesn’t drive action—it’s the emotional connection that inspires people to take that next step. For me, this cookbook sparked something I didn’t realize I was missing. Now, I’m a donor. How many fans are sitting in?your?orbit, full of good thoughts but no action? How are you creating space to flip that switch and spark real connection? As we step into 2025, I’d love to hear what strategies you’re exploring and what you're learning from it.

931 Words and no pictures…what are you supposed to do with that??????♀? Have you ever been given content to use in marketing with absolutely no images to work with to make it visual? ???Bonus points if it was also super long content. That’s what I did to our Art Director, Meghan Reilly for this month’s feature article in Vision. Channeling my inner Tim Gun, I sent it off expecting her to “make it work.” I really should know better, but I didn’t think. Sometimes even well-intentioned bosses dump and run. But interestingly, sometimes no instruction can be a gift. As a designer, Meghan develops digital publications all year long. She knows what’s possible with the technology and blends it with her creative skill set. This article was crafted from interviews we did with three fantastic nonprofit writers, Karen Rueda, Amy Gerhart Favreau and Meghan Goff. And since it was writing about writing, she turned the words into the art, highlighting quotes from throughout the story. With digital comes the opportunity for movement. That can get distracting quickly, so she selected just a few of the quotes to enhance with animation. To tie the whole story together she used a notebook paper background from stock. Much more cohesive than a random photo of someone typing on their computer. In fact, if you scroll back through the whole issue – there are no photos at all. Simple Illustrations and dynamic movement interact to enhance the story and keep your attention. This format for digital story telling is incredibly effective. It offers more visual diversity than a blog page and less technical lift than building something custom on your website. Take a look at this issue of Vision and see what we can spin straw into gold with digital storytelling. #Storytelling #DigitalMagazine #ContentCreation #Communications

As a nonprofit leader, you know that creating a meaningful impact goes beyond daily operations — it’s about fostering a vision, inspiring your team, and communicating the value of your work. ? Join us on Thursday, November 21 at 2pm ET for an exclusive webinar, How Leaders Shape the Future of Nonprofit Brands, featuring Beth Brodovsky, President of Iris Creative Group, Inc., and David Rhode, former nonprofit Executive Director and author of “Passion Isn’t Enough: A Practical Guide for Nonprofit Leaders.”

???Just Launched: The Latest Issue of Vision Digital Magazine!??? Our newest issue dives deep into?communication and storytelling—essential skills in today’s fast-paced digital world. Whether you’re a brand strategist, content creator, or just passionate about compelling narratives, this issue offers insights to help you connect meaningfully with audiences. In this edition, you’ll explore: ? Mastering Long-Form Content?in a short-attention-span world ? Developing a Consistent Brand Voice?that resonates ? Communication Lessons Learned from Dating Apps—there’s more in common than you think! ??Diversifying Your Storytelling?to reach wider audiences ??Visual Storytelling Without Photos—integrating design elements creatively Check out this issue of Vision for practical tips and innovative ideas to elevate your communication game. Ready to be inspired? Dive into the full issue here! #Storytelling #BrandVoice #DigitalMagazine #ContentCreation #Communication #DigitalPublication