IRCODE

We live in a world dominated by second screens. Whether it’s scrolling Instagram while streaming a show or Googling a product spotted in a video, many brands are losing attention to this fragmented behavior. What if second screens became a seamless extension of live content instead? A game-winner’s speech could become a moment to learn about their jersey. A concert’s encore could be the gateway to buying exclusive backstage content. By bridging live content and real-time commerce, could we solve the problem of split attention while creating more engaging consumer journeys?

ADWEEK House Austin kicks off this Sunday, March 9! Stop in, grab a bite and say hello during Open Doors starting at 9 AM. There’s still time to join Group Chat discussions and connect with media creators and leaders across industries. Stick around for the ADWEEK House Party in partnership with IRCODE! https://adweek.it/3DmQzaF

For years, the industry’s searched for a way to merge storytelling, audience connection, and shoppable engagement—and IRCODE delivers. With features like real-time interactivity and automation for product placements, we’re giving creators and advertisers the keys to monetize and enhance any frame. Who’s ready to unlock the future of interactive broadcasting?

Day 2 of our # SXSW Unfiltered. Unscripted. series is all about the electrifying intersection of sports, gaming, and culture—where technology is revolutionizing the way we play, watch, and engage. From the business of sports to the communities that fuel it, we’re diving deep into the evolution of fandom—how immersive tech, gaming, and digital experiences are transforming how teams connect with their audiences and how fans become part of the action like never before. Get ready for unfiltered conversations with industry leaders, innovators, and creators shaping the next era of sports and gaming including: ? Anthony Pisano - Founder, Game Over Media ? James Giglio - CEO, MVP Interactive ? Megan Hueter - EVP, Head of Digital at MikeWorldWide, Managing Director of Everywhere Agency (a MikeWorldWide Company) ? Edreece Arghandiwal - Co-founder and CMO, Oakland Roots Sports Club ? Ted Kohnen - CEO, Park & Battery See you March 10 at Booth 225. #SXSW

IRCODE isn’t just tech—it's a revolution. One unified system for all formats—TV, streaming, live, commercials. Tailored interaction paths for every viewer. Unique features designed to create brand-new channels of engagement. No QR codes. No fragmented solutions. Just results. ?? Message us today to explore what’s next.

SXSW Sunday Lineup Alert! ?? Join us for Unfiltered. Unscripted. this Sunday at #SXSW as we dive into the future of AI, marketing tech, and innovation with top leaders from KPMG. Don't miss these rapid-fire conversations packed with insights and bold ideas. Talks begin at 11:00 A.M. Happy Hour from 3:00–4:00 P.M. IRCODE Booth 225. Featuring: Anu Puvvada - Partner, KPMG Studio Leader, KPMG US Lauren Wagner Boyman - Partner, CMO, KPMG Americas Jubran Coelho - Advisory Innovation Lead, KPMG Brazil & South America Stephanie Kim - Executive Director, Enterprise Innovation, KPMG US

IRCODE is the first and only universal interactive TV solution that adapts to how audiences naturally engage with content. Built to cater to every viewer, it combines shoppable moments, exclusive unlocks, and seamless interaction into one comprehensive platform. What’s more? IRCODE doesn’t just enhance engagement; it opens entirely new channels for interaction. Curious how this innovation can drive deeper connections with your audience? ?? Message us to learn more. #InteractiveMedia

What if a movie trailer was playing on your TV and you could point your phone to unlock? ? Extended trailers. ? Behind-the-scenes talent interviews. ? Shop the looks from the trailer and merch. ? Bloopers. ? Instant tickets at the theatre closest to you. This is IRCODE and we're taking interactive media to the next level. A single scan offers multiple ways to connect, ensuring every viewer can explore what they find most engaging. DM us for a demo!

Traditional advertising is at a crossroads. With 90% of viewers skipping ads when possible, the industry is grappling with dwindling engagement. Consumers crave value, and interruption-based ads don’t cut it anymore. A new model is emerging—ads integrated directly into stories, live events, and content. What if ads added utility to what you’re already consuming—making relevant products instantly shoppable during a show, or enhancing what you learn about your favorite sports team? Could interactive, experience-driven advertising reinvigorate how brands connect, or will it take time to win over skeptical audiences?

Bold ideas. Raw conversations. A future redefined. Technology isn’t just reshaping industries—it’s unleashing new possibilities. At SXSW Booth 225, we’re launching Unfiltered. Unscripted., an interactive activation designed to bring together the most collaborative and innovative minds in sports, entertainment, advertising, and beyond. This is where new ideas meet impactful action, driven by the people redefining the way industries evolve. Here’s what’s waiting for you: ?? Live demos of technology pushing boundaries in engagement and interaction. ?? Raw, thought-provoking panels featuring industry leaders, big thinkers, and fresh voices shaping what’s next. ?? Unfiltered discussions and unscripted moments—an open space to share your voice and spark bold conversations. ?? Daily networking happy hours, 3-4 P.M., where connections turn into next steps. At IRCODE, we imagine a fully interactive future—one where technology transforms the way we discover, connect, shop, and experience the world. But technology alone doesn’t define the future—together, we do. It’s a collaborative space for visionaries like you to influence the next chapter. Be part of something bigger. Join us on the expo floor for four days of inspiration, action, and connection. The future isn’t waiting—it’s being built. Will you help create it? #SXSW #IRCODE Add to your calendar: https://ow.ly/29HA50V8OSH