iPullRank

"It's a new phase - a blended approach. Brand is key...AI taking over is absorbing data from so many different places that even search is segmented by AI. It's not getting smaller." Jori Ford, Chief Marketing & Product Officer at FoodBoss, is all about hybridizing your approach to SEO in this new landscape. She talks to Garrett about how everything starts with a crawler; log files are the only way you know what's happening on your site. At SEO Week next month, Jori will talk about prioritizing high quality structured content for AI agents and creating AI-citeable answer blocks within high authority pages. https://lnkd.in/g7Vh_8ma

"There are enough people in the market who are like, 'I want to TALK to PEOPLE.'" Wil Reynolds wants us to remember that humans want to buy from humans. Even as AI inches further into search, we shouldn't forget that most consumers want more than just an AI agent to chose what's best for them. His talk at SEO Week asks, how do people find their answers to their problems? What makes people trust certain answers more than others? https://lnkd.in/gtkUUdRP

"We're going into an era where Google doesn't quite have the monopoly it has in the years past...I do anticipate learning curves as we try to figure out what it looks like to optimize for channels outside of Google Search...it's becoming more democratized." Bianca (Binks) A., Manager of Organic Growth at hims & hers, is ready to talk to about how measuring success looks different now. Her SEO Week talk, F$%@ Traffic: Prioritizing Conversions Over Vanity Metrics, is all about why traffic alone is a misleading metric for SEO success and how to identify and protect high-converting content moving forward. Check out her talk with Garrett here: https://lnkd.in/g_6DeYkq Get your tickets for SEO Week: https://seoweek.org/

"Prompt engineering is more about creating a prompt template that you can use and reuse for thousands of pages...it’s great to take an article and use an LLM to get whatever you want from it, like, extract entities, find the main keywords, the topics, whatever you want, summarize it, rephrase it and so on....but I think it would be great if we can do this in bulk." Today's mini-podcast episode features Elias Dabbas, creator of Advertools. His talk at SEO Week next month is on the rise of the SEO Data Scientist -data has always been a foundational part of SEO, and the must-have data skills and tasks essential for modern SEO success are changing. Elias knows where to go from here: https://lnkd.in/gmKPDKfW Get your tickets for the biggest SEO even of the year: https://seoweek.org/

Four days of SEO Week = four themes: ???The Science?– AI & Technical SEO ???The Psychology?– Search Behavior & Content Strategy ???The Ecosystem?– Enterprise SEO & Vertical Search ???The Future?– Google, AI & What’s Next Today's blog post is on Day 2: The Psychology. Check out the overarching theme and see who's speaking on what. Get your tickets and we'll see you there April 28th

"E-commerce and retail is one of the verticals where folks should be least scared and most excited about the AI revolution...Ultimately, [humans] are not buying [products] from the LLM makers or from Google themselves. So, while discovery might change, it's an exciting and disruptive time for the retailers themselves." Will Critchlow, founder and SEO of SearchPilot, is not worried about AI disrupting e-commerce and retail search. He sees great opportunity here, and he shares his thoughts with Garrett on today's SEO Week mini-podcast: https://lnkd.in/grTaJ2SG Don't miss Will's talk at SEO Week next month: https://seoweek.org/

"We're suggesting that you'd have a mix of high quality content that supports [use cases and solutions and verticals] like thought leadership and sales enablement content and also case studies that support those two prongs." Siege Media CEO Ross Hudgens talks to Garrett about how content marketing is changing and what long-term content strategy brands should be considering as search changes. Check out the full clip here: https://lnkd.in/gXqSFB6b And get your tickets to SEO Week here: https://seoweek.org/

"Soon enough I think we're going to see the true value of structured data...that's the next chapter in SEO, influencing the machines." Managing director of DEJAN Dan Petrovic talks to Garrett about how LLMs are changing brand perception. This is a great snapshot of his upcoming talk at SEO Week next month - check out the full clip here: https://lnkd.in/g6HWTE5q SEO Week tickets still available here: https://seoweek.org/

"It's going to be more of a brand game for businesses...brands need to think about how they can create valuable stories that are going to give them brand credibility" Ross Simmonds, CEO of Foundation Marketing and Distribution.ai, talks to Garrett about how Google’s partnership with Reddit has changed the way search surfaces user-generated content. He breaks down how brands can leverage this shift to their advantage - check out the mini-podcast here: https://lnkd.in/gDZhYG6z Get your SEO Week tickets here: https://seoweek.org/