益普索

Don't miss the interview with Ben Page, CEO at Ipsos, at?Charlotte Lamp Davies's mic?in the ITB Berlin’s Travel Hero Podcast. He discussed Ipsos’ latest valuable insights from the Ipsos?Global Trends report on how trends in sustainability, wellness, and digital innovation are shaping the future of travel. ???Tune in on?https://lnkd.in/eu3AM8fx ??Learn more on the Ipsos Global Trends report:?https://lnkd.in/gP_M2uxU #Podcast #Travel #MarketResearch

In today’s world, health management is no longer just about annual check-ups or prescriptions - it is going holistic and proactive. ???69% of people now seek health information on their own, turning to digital resources instead of just relying on doctors. This trend reflects a major shift: personal empowerment is redefining healthcare. Self-reliance is becoming a top value, with individuals taking care of their health also by themselves. Explore more insights from the Ipsos Global Trends report: https://lnkd.in/eDVbnY7V How do you see this trend shaping the future of health? Let’s discuss this in the comments! #Healthcare #MarketResearch

[Ipsos Foundation] Yesterday was World Children’s Day. The Ipsos Foundation is proud to support the Lara Adam Educational Foundation in Indonesia. This inspiring non-profit organization empowers children with disabilities, providing them with the skills and resources they need to thrive in school and beyond. A special thanks to our local Ipsos teams in Indonesia for volunteering their time to support these children, helping them to unlock their potential and contribute to their communities. Discover more about this meaningful project and learn about our other initiatives around the world on our website: https://lnkd.in/epXwiyif Find out more about Lara Adam Educational Foundation: https://lnkd.in/eKmCrQW3 #IpsosFoundation #Education #GivingBack #WorldChildrensDay #Children Pryscilla Conny, Pierre Gaudin, Sue Phillips ACC

???[Ipsos Global Trends | One Week, One Trend]??? Globalisation Fractures: Beyond peak globalisation In our interconnected world, the narrative surrounding globalisation is increasingly complex. While globalisation continues to bridge markets and cultures, it's also viewed as having distinct winners and losers, fueling geopolitical tensions. The Ipsos Global Trends 2024 report reveals that while 60% of individuals see globalisation as beneficial personally, national pride has risen significantly, with 63% of people feeling proud of their country. For companies, this means crafting strategies that capitalise on local strengths while leveraging global scale. Successful businesses can pivot between these dynamics, responding to each market's unique needs. Concretely, how can businesses be agile in adapting their strategies to leverage both global and local strengths effectively? Learn more and explore strategies to thrive in this evolving landscape, by watching this video and exploring the Ipsos Global Trends full report: https://lnkd.in/eDVbnY7V ???Irfan Setiawan from Ipsos in Indonesia shares his views on this trend. What are your thoughts on how organisations can address the challenges of Globalisation Fractures? Join the conversation in the comments below! ? ?

Wondering about the biggest questions in?advertising right now, and how to reset your strategy to cut through? ?? When and how to use AI in advertising? ?? A winning campaign strategy for TikTok? ?? Can diversity and inclusion elevate your advertising? ?How crushing conformity with a Misfits approach triggers award-winning creative and commercial success? Your next award-winning campaign is just a click away. Dive into Ipsos’ gallery, packed with the latest creative news, marketing trends and need-to-know research: https://lnkd.in/ekeUU-5z

The Women's Forum for the Economy & Society Barometer 2024, developed in partnership with Ipsos,?reveals a critical concern - 71% of women say they have experienced medical neglect due to their gender. This statistic shows that even though?the perception of gender inequality is growing all over the world (71% - +6 vs 2022), no sector is spared, even health. ?? Read the full report to learn more about?gender inequalities: https://lnkd.in/efFYgwgi What concrete actions can healthcare organizations take to address this issue??Join the conversation and share your suggestions. #GenderEquality

We all know AI can generate ideas?? But how can you make sure they are successful?? At Ipsos, we don't just generate ideas with AI — we ensure they're set up for in-market success. ? Our unique approach to AI-powered innovation combines:? ? Fresh consumer data to train AI models? ? Prompts with decades of?innovation?expertise ? Vast?innovation?databases to fine-tune AI model The result? The rapid generation of winning ideas, concepts, and packages, instantly geared towards consumer trial. Connecting with your consumers starts by innovating with them.? Explore InnoExplorer AI, Ipsos' generative AI solution for?innovation: https://lnkd.in/ewhsBVki #IpsosHiAi #Innovation #AI #InnoExplorerAI?

Want to work out what’s going on in the world of work, and what you can do about it?? ? Join our Ipsos EX LinkedIn Live, where we’ll be discussing three key workforce trends that are keeping your CEO up at night. ? ? What to do when your employees lose confidence in your future strategy and rush for the exit? ? ? What makes employees burn out at work? And how can you stop it? ? ? Why is your approach to launching AI in your company failing? How can you turn that around? ? We’ll be decoding data from Ipsos’ latest Global Trends study, and learning how human motivation impacts employee behaviour. ? Host:? James Tarbit: CEO of Ipsos’ International EX Practice. Speakers: Emmajane Varley: NED and Chair of the People Committee at the Forward Institute. Jennifer Bender: Ipsos' Global Head of Trends and Foresight. ? You’ll get actionable insights on how to ensure you can continue to meet the changing needs of your employees in an increasingly complex world. ? Save the date, and look forward to seeing you there! ? 13th November 2024 ? 16:00 CET

???[Ipsos Global Trends | One Week, One Trend]??? Splintered Societies: Rising attention on our divisions The world is changing, and so are its societies.?The latest Ipsos Global Trends report reveals a key trend: Splintered Societies.?This is not just about political divides; it reflects growing anxieties about wealth inequality and the increasingly fractious nature of public discourse. A high percentage (76%) of respondents agree that conflict is increasing between people with different values.?This is not limited to public debate; it is seeping into personal lives, with nearly half (46%) reporting strong differences of opinion within their own families. This suggests societal fragmentation is impacting even the most intimate relationships. The Splintered Societies trend presents both a challenge and an opportunity for businesses. By understanding the underlying anxieties and taking proactive steps to address them, brands can build stronger relationships with consumers and contribute to a more unified future. Dive deeper into this major trend and learn how to harness its potential by watching this video and exploring the Ipsos Global Trends full report: https://lnkd.in/gP_M2uxU ???Luis Arturo Giraldo from Ipsos Strategy3 in Colombia shares his thoughts about decades of polarization in Latin America. How do you think brands can help mitigate societal tensions? Share your insights in the comments below!

Thanks RTL AdAlliance for highlighting the work of our experts Aurelie Jacquemin, Lindsay Franke and Jill Urlage! At Ipsos, we are convinced that advertising can be a powerful tool for promoting female equality. By challenging traditional stereotypes and pushing for more accurate representations, brands can drive societal change, brand success,?and business growth. Supporting data: Research conducted by Ipsos on thousands of ads across countries shows that brands that succeed in this area can drive a 20% increase in purchase interest and a 35% increase in stronger brand relationships. Read our insightful article on RTLAdAlliance 2024-TV Key Facts to discover more:?https://lnkd.in/e8TZSR5Y #GenderEquality #MarketResearch