Discover how Ipsos helped Pringles take flight with their Super Bowl ad. https://lnkd.in/gnnJpRqw ?? explore our Impact Story & Toolkit ?? revisit the winners of our Creative Excellence Super Bowl Awards ?? read our detailed Point of View ?? bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gzkxDfrZ Mercedes Bender Matt Carmichael Alyson Heffernan Emmanuel Probst Jessica Phan Brendan Light Anne Hunter Janelle A. James Joe Lonek Mary DeBisschop Pedr Howard Lisa Zielinski David Smith
关于我们
Ipsos is one of the world’s leading independent market research companies controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a global research group with a presence in 89 countries. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. Simply put, Ipsos knows people. As one of the most innovative market research companies in the world we are constantly evolving to deliver a total understanding of people, society and the markets we all trade in.
- 网站
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https://www.ipsos.com/en-us/
Ipsos US的外部链接
- 所属行业
- 市场调研
- 规模
- 5,001-10,000 人
- 总部
- New York，NY
- 类型
- 上市公司
- 领域
- Innovation and Brand Strategy Research、Social and Corporate Reputation Research、Media and Brand Expression Research、Customer and Employee Research和Survey Management, Data Collection and Delivery
地点
Ipsos US员工
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Jeff Freedman
Qualitative Consultant, Insights & Innovation at Ipsos in North America
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Anne Hunter
I help B2B companies beat their targets through disruptive insights-driven products and marketing
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Liana Leider
Market Research Director
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Elizabeth Jarosz
Market Research Expert specializing in understanding the human condition | Competed on Donald Trump's "The Apprentice"
动态
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How are Americans feeling under the second Trump administration? View our on-demand webinar to hear the very latest public opinion data and insights to help make sense of America’s new reality. https://lnkd.in/gzM9c-wH Chris Jackson Sarah Feldman Bernard Mendez For more political insights, check out these polls https://lnkd.in/gjwBsr34 https://lnkd.in/gTHkrw9N https://lnkd.in/gNwCV4Qr
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The new America is complex and fragmented—but within these challenges lie opportunities. To succeed, organizations must do more than just listen; they must engage thoughtfully, strategically, and with a nuanced understanding of their audiences. We can help https://lnkd.in/grkQ8VGg
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We're in an era of divisive rhetoric, government policies being reversed, and longstanding cultural norms challenged — we called this Splintered Societies in our Ipsos Global Trends study. Ipsos' Jennifer Bender offers three tips for navigating uncertainty https://lnkd.in/eQ-QxYRp
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Are you ready to uncover the secrets that underpin powerful brands? From outstanding creative to enduring brand assets, our panelists share tips for uncovering how brands can shape people’s expectations and deliver Brand Success. Listen in! https://lnkd.in/gi_3AtSp Chris Murphy Lindsay Franke
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Join us to hear exclusive data, expert commentary and insights to navigate the shifts in pets’ roles in our homes and society. Whether you're in pet care, urban planning, workplace design, insurance, tourism, or simply interested in how pets are reshaping our world, you'll find valuable insights for your business. https://lnkd.in/gju5VMQ3 We'll explore topics like: ? Will more people need pet health insurance? Or will people’s insurance start to cover pets as dependents? ? Will we see more workplace perks related to pets? ? Will the travel industry, rental housing and especially senior living centers expand their pet accommodations? ? How will our economic trade-offs impact our pet spending? ? Will people continue to have fewer pets per household in much the same way they are having fewer children? ? How will the politics of alternative proteins and the “Make America Healthy Again" movement impact the development of pet foods, too? Don't miss out!
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A new NAMI/Ipsos poll reveals employees believe discussing mental health at work is important, but they need more resources to feel comfortable doing so. The poll also highlights a lack of awareness about accessing employer-sponsored mental health benefits https://lnkd.in/gxq47w5U
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Going global? Discover Ipsos' solution, Product|Transfer, a unique generative AI solution designed to predict product?performance across markets, for seamless global market entries: https://lnkd.in/g8hRE7Xn Alyson Heffernan
Going global?? ? Streamline market expansions with human and artificial intelligence.? ? For many brands, entering new markets is challenging, so it is crucial to ensure they expand into the right ones. ?? With artificial intelligence and fresh consumer data, brands can kickstart their strategies by identifying where their existing?products will truly connect with consumers and pinpoint the most promising markets for future growth.? ?? Discover Ipsos' solution, Product|Transfer, a unique generative AI solution designed to predict product?performance across markets, for seamless global market entries, with an integral solution in Ipsos' product?testing suite: https://lnkd.in/eN2iCbf3 #IpsosHiAi?#ProductTesting #ProductTransfer
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Of the 26 QSR brands evaluated in this year’s report,?Panda Express?achieved the highest overall score (at 80 out of 100). However, no single brand earned top marks across the board. While consumers praised Panda Express’ app benefits,?Chick-fil-A?had the highest-scoring app capabilities, and?Whataburger?outranked the competition in terms of the overall order experience. Read our full announcement here https://lnkd.in/dkfviuRh
We are excited to share our first view into the mobile app ordering and pickup experience for limited-service restaurant brands. We appreciate our sponsors, The Coca-Cola Company and Nation's Restaurant News, helping us design and field this study. If you are a QSR or Fast Casual Restaurant brand, please get in touch for a complimentary review of the results. Josh Gurley Angela Diffly Sam Oches Alicia Kelso Joanna Fantozzi James Conrad Craig Bradley Christopher Koetting John Flesta Charlene Richey Jamie Johnson Melissa Mohr Wendy Wallner #QSR #FastCasual #MobileApp #OrderExperience #DigitalDining #OffPremises #CocaCola #NationsRestaurantNews
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Want to push what’s possible in customer and employee experience? Need strategies to empower your people as the catalyst for impactful change and innovation? Join Ipsos at the Medallia Experience Conference to hear CX experts share actionable insights and best practices. https://lnkd.in/dxqP2RDN John Boerstler, Executive Vice President, Ipsos Public Affairs US James Conrad, President, Ipsos Experience Group, US Mary DeBisschop, SVP, CX Chief Commercial Officer, Ipsos US Christine Miller, SVP, Customer Experience, Ipsos US Tristina Keith, Global Head of Alliances, Customer Experience, Ipsos US Chris Chowaniec, Chief Technology Officer, Customer Experience, Ipsos US Stanley Gibbs, Business Development Director, Customer Experience, Ipsos US Angela Pitts, Director, Customer Experience, Ipsos US Vik Sood, Executive Vice President, Customer Experience, Ipsos Canada