Ipsos Synthesio

?? Meet Your Moderator: Nicky K. from Ipsos Synthesio! ?? ? We’re excited to have Nicky, Associate Director at Ipsos Synthesio, moderating our upcoming webinar 'Harnessing Social & Search Data to Fuel the Future of Baking – with Puratos'. With deep expertise in social listening and consumer intelligence, she’s passionate about helping brands uncover valuable insights and opportunities. ? Get to know Nicky with these quick-fire questions! ?? ? ?What’s the key to delivering actionable insights? ? "Data accuracy in social and search intelligence. I ensure high-quality data aligns with your goals, use clear visuals for easy understanding, and keep insights aligned with organisational objectives through open communication."? ? ?If social listening were a baked treat, what would it be?? ? "A Black Forest gateau! The chocolate layers are raw data, cherries are key insights, and whipped cream ties everything together, just like reports and strategies turning data into action." ?? ? ?? March 27 | 14:00 - 14:45 GMT | Online ?? Save your spot via - bit.ly/4bw6uA9 ? Get involved with your answers to our questions below. ? #SocialListening #ConsumerIntelligence #Webinar #MarketTrends #BakingIndustry

?? Harnessing Social & Search Data to Fuel the Future of Baking??? ? Join Synthesio’s webinar on the 27th of March 2025 and learn how to harness social and search data to gain incredible consumer insights about the Baking industry???? ? ??Learn how emerging social media trends influence consumer preferences and how search data can reveal the why behind these shifts in behaviours.? ? ??In today's fast-paced digital landscape, organisations that effectively utilise AI-driven analytics are 20% more likely to outperform their peers in commercial growth.? ? So why not join and learn how to understand customers better than ever?? SIGN UP LINK IN THE COMMENTS BELOW ?? ? #Webinar #AI #SocialIntelligence #SearchData #ConsumerInsights #Innovation #SocialSearchIntelligence Ipsos Ipsos UK

5?? years ago exactly, #France entered an indefinite lockdown due to the #COVID pandemic. It was a unique, anxiety-inducing, deadly, and freedom-restricting time. I have so many offbeat memories (I was lucky not to have any victims in my close circle): ?? Showing a police officer on horseback in the Parisian streets my authorization to leave the house, signed by... myself ?? Juggling work and home-schooling with a strict schedule: 8:30 am - 10:00 am, homework and lessons, 10:00 am, recess, 10:30 am - 12:00 am, homework and correction. Noon sharp, school ended (my 3 children were very very vigilant).? ?? Doing jumping jacks with the family in the living room, realizing my wife has better abs than me. ?? Holding Sunday calls with the Ipsos France executive committee to address activity freezes, health procedures, financial impacts, and HR emergencies. ?? Enjoying a daily #aperitif with my wife while watching the news. ??♂? Running down an empty #ChampsElysées, right in the middle, with no cars or pedestrians between the Arc de Triomphe and the Place de la Concorde & raising my arms to the sky as if thousands of people were cheering me on. ??? Organizing daily calls with my team #CX, using homemade backgrounds by my kids (see photos) to pretend I was at the beach or in the mountains, all while supporting young colleagues in their studios.. ?? Laughing at jokes on #socialmedia and sharing them with family and friends (my two best ones are in comment, I am still laughing when I watch them). ? Ah... #socialmedia... It receives much criticism these days for #addiction, hatred, and #misinformation, but during the #lockdown, it was our only "social" connection, a wellspring of laughter and convivial moments.?? ??Five years later, 5.4 billion adults use social media daily to share their lives, thoughts, joys, and annoyances. And we, Ipsos Synthesio, #Social & #Search Intelligence, are proud to help companies better understand these voices so they can make informed decisions. 5??years ago exactly... Many lessons learnt, let's not forget them. Together. #Covid, #Pandemy #ProudtobeIpsos #ProudtobeSynthesio #SocialListening, #SocialIntelligence

US boycott update #6: What alternatives are discussed by Canadian consumers? Today, we focus on Canada. Below you can see the alternatives most discussed by Canadian consumers online. Notable insights for me are: 1. Canadians flock to the staples of their national identity: maple syrup, Loblaw’s President’s Choice, Chapman’s Ice Cream. 2. Chapman’s strong stance on tariffs is paying dividends. I see images being shared of empty shelves to highlight Canadians' dedication to backing a company that 'understands community.'" 3. You might wonder why Lindt, a Swiss company, ranks so high. The explanation is simple: Lindt has announced that they could source 100% of their chocolate from Europe, compared to 50% from the US currently. What else are you noticing in this list? Ipsos Synthesio Mark Modeski

Thank you Thierry Lalande for the kind words! ?? As insight manager on our #TasteTomorrow program at #Puratos, I'm happy to be collaborating with the #Ipsos Synthesio team. Our recent meeting was really inspiring, and it's exciting to see the innovative developments we're making together. A special shoutout to Pavel Lebedev and Danna Y. , and the entire #Ipsos & #IpsosSynthesio team—your support and expertise are invaluable for the program. ?????? ?? ?A big Thank you! #TasteTomorrow #Puratos #FoodInnovation ?#FoodTrends #IpsosSynthesio #SocialIntelligence #SearchIntelligence #FoodTrends

?? This start of the week, I'm in #Brussels, #Belgium, meeting with our client Puratos. At Synthesio, Social & Search Intelligence, we're proud to support their remarkable #TasteTomorrow program, which focuses on identifying emerging ???? eating habits, future food trends, and innovating the ingredients of tomorrow. ? ?? ?? ?? Not familiar with #Puratos? Chances are, wherever you are in the world, #bakers, #pastry chefs, and #chocolatiers are using their ingredients to craft delicious #croissants, #bread, cheesecakes, and more! ? Nanno Palte, Karen Moens, Laurence Herbert, your program is truly inspiring. Thank you for your trust and for dedicating time to discuss our strategies. Sharing true expertise leads to stronger business partnerships! I believe that Pavel Lebedev, Bairbre Cunningham, and the Ipsos Synthesio team are passionate about this subject—or should I say, true gourmands! ?? ? ??To Belgian companies, Clément Degrave, leading the Synthesio team in #Belgium under the exceptional guidance of Gerd Callewaert, is here to serve you! ? ?? And as proof of Puratos' capacity for innovation and R&D, here's a picture of a revolutionary lemon cake—words cannot do it justice! Puratos has developed a lemon ingredient that creates delightful bursts of flavor throughout the cake. It's insanely good! ? Synthesio, Ipsos in Belgium, Ipsos UK, #SocialIntelligence, #Sociallistening, #SearchIntellligence,?#food

At the MRS Annual Conference 2025 today with Bairbre Cunningham representing Ipsos Synthesio and exploring how research and insights are shaping the future for brands, businesses, and governments. ? Plenty of great conversations ahead on turning complexity into clarity and futureproofing through innovation. ? #MRS2025 #ShapingOurFuture #IpsosSynthesio #MarketResearch #Insights

US boycott update #5:?What alternatives are discussed by European consumers? The movement is offering some brands an incredible boost in visibility. Below you can see the alternatives most discussed by European consumers online. 3 things stand out from this list: 1. Europeans are trying to move away from American software and computer services 2. Mistral AI is the #3 most discussed alternative. Seeing an LLM so high on the list only a few years after it was launched highlights how important they have become in our daily lives and how it is already considered a matter of AI sovereignty. 3. The reason why Volkswagen ranks much higher than any other European car manufacturer is because of the recent announcement of their ID.EVERY1: https://lnkd.in/dwejsqZT Notice how the brand is smartly advertising its car as being “from Europe for Europe”. Which company do you think is missing from this list? Ipsos Synthesio

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Drowning in data? You’re not alone. Capturing mentions is easy, but knowing which signals truly matter, that’s the real challenge. Manually sifting through data to spot trends takes valuable time, time that could be better spent on deeper analysis. That’s why Signals GenAI was born, to cut through the noise and surface Macro, Micro, and Nano trends in seconds across search, forums, ratings and reviews, and social platforms like TikTok and Instagram. And it’s already making an impact. At #ESOMAR2024 in #Athens ??, L'Oréal’s Frank Brezout, Global CMI, put it best: "With Signals, it allowed us to look at the massive amount of social information with different angles, and it takes only a few clicks and seconds to do it." With Signals GenAI, there’s no need to choose between speed and depth, you get both. Built by insights professionals, for insights professionals, it’s a platform that’s constantly evolving to meet your exact needs. Let’s talk about how it can support your work. DM me or click here for a demo - https://lnkd.in/eidvmYyF #WorkSmarter #SpeedToInsights #AIInsights #EmergingTrends #SocialIntelligence #DataDoneRight Ipsos Synthesio