Ipsos Synthesio

?? Ipsos has just been ranked as the No.1 Most Innovative Insights and Analytics Company in the GRIT 2024 Report from?Greenbook! ?? This top ranking highlights Ipsos' dedication to pioneering advancements and delivering meaningful, client-focused insights that drive impact across industries. ?? Achieving this distinction among a field of industry leaders is a testament to our commitment to excellence, innovation, and the trust our clients place in us. Find out more: https://lnkd.in/gFfh6fRu #MarketResearch #Insights Ipsos North America

As the Christmas delicacies make their way onto the supermarket shelves, it got us thinking about which festive foods got the great British public tweeting (and eating) last year. Unsurprisingly, Turkey secured a prominent place in the rankings, with an SOV of 26%. But, what claimed the top spot and stole the limelight? Explore our latest 'Race to Christmas' article, to uncover the answer… https://ow.ly/tjUT50TVar0 #IpsosSynthesio #SocialListening #DigitalIntelligence

#Research Got Talent ! ?? Ipsos Synthesio a dévoilé son étude réalisée pour l’Association Contact, qui analyse 812K conversations autour du sujet LGBT+ et le coming out en ligne. Elle offre un éclairage unique sur les perceptions, les émotions et les défis liés à cette démarche. Encore bravo à Louis Lazslo BORDA, Kamilia Khalilizadeh, Claire Martin et Léa Scurti d’IPSOS France, coups de coeur du jury de #ResearchGotTalent France pour cette étude ! A découvrir ci-dessous ??

Are you feeling festive yet??? At Ipsos we are gearing up for Christmas and awaiting the festive campaigns in much anticipation. To curve our Christmas advert craving, we have taken a look at how brands were perceived with their 2023 campaigns, using our social intelligence tool, Ipsos Synthesio, to capture consumer reactions and unearth who ignited the most online discussions. Take a look at what we discovered here… https://ow.ly/MeE550TLG4Z #RacetoChristmas #SocialListening #SocialIntelligence

Venez nous retrouver Jeudi 17 Octobre 14h30 dans le Hall 4...pour tout savoir sur le plaisir Automobile. Avec Charbel Farhat et Fran?ois Thiebaut, nous partagerons les résultats d'une étude Ipsos France dans le magnifique écrin qu'est le Mondial de l’Auto - Paris ! A jeudi ! https://lnkd.in/eAzYA_EV

Hier, j'étais à l' Orange Vélodrome... ? Pas pour voir un match avec l'Olympique de Marseille ou assister au concert d'#IAM ?? mais invité par l' Upe 13 (Mouvement des Entreprises de France #MEDEF) à sa conférence sur les "IntelligenceS" pour parler de l'impact de la #GenAI sur le market Research, de la stratégie d'Ipsos : #HIAI (Human Intelligence augmented by Artificial Intelligence) et de nos initiatives comme #IpsosFacto pour démocratiser, #PersonaBots pour dialoguer, #SignalsGenAI de Synthesio pour plonger au coeur des réseaux sociaux en 3 clics... c'était un plaisir d'échanger avec les excellents Laurence Bottero (La Tribune), Michel Lutz (TotalEnergies) et Olivier Oullier. Que d'initiatives positives dans un domaine (AI & GenAI) qui suscite encore autant d'excitation que de peur. Comme spectateur, cette conférence était aussi un régal: ?? #TeddyRiner nous a expliqué qu'il n'aimait pas trop l'expression de Coubertin "l'important c'est de participer". c'est là que tu comprends que Teddy Bear peut se transformer en Teddy Grizzly ! ???? Patrick Martin (Medef) a dialogué avec Frédéric Souillot (#FO) avec liberté et respect ?? Edouard Philippe nous a donné quelques clés de sa vision de l'Horizon (et a fait des efforts méritoires pour trouver un lien entre lui et Marseille) et beaucoup d'autres interventions inspirantes: Jonathan Cherki Christine Fabresse Marc Touati Laurence Devillers Elsa Godart Isabelle Lamaison Donato Pierre Ruhlmann Jean-Luc Monteil ! Merci beaucoup pour votre invitation chers Philippe Korcia, Violaine Richard, Valerie Cohen !

So exited to hear about narrative intelligence from Francesco D'Orazio and Monica Tailor on Observe Summit 2024. Great to see how similar ideas are developing in the industry.??The concept on narrative intelligence goes beyond topic modelling and topic analysis. It’s about understanding the fluid nature of social media conversation and their mutations over time. It’s worth to remember a case from a previous life I shared on YouScan Social Listening ? #SiDay in far 2021. A brilliant work of Ipsos and Youscan with no-boolean 360-degree data collection to uncover unknown unknowns. For example, how people discuss winter and upcoming New Year Holidays, and how brands can leverage these insights into business communications? It’s quite obvious winter and New Year is a huge topic , but what exactly is forming this big narratives? And how are they evolving over time? What is more popular and viral this year advent calendars or ginger cookies?? What kind of gifts are popular this season? And finally is there a potential to use consumer interest in horoscopes and forecasts in marcoms? Dr Jillian Ney , it’s more than three years since we met for the first time! Thank for what you are doing for the community. #ObserveSummit2024 #ObserveSummit #SocialIntelligence #NarrativeIntelligence #Ipsos #Youscan

??♂? ??♀? #IpsosRunningClub @ la Course Paris-Versailles ! We did it! 16,2km pour 2?? 5?? Ipsossiens et Ipsossiennes motivés ! ?? du km 0 au 6, tu déroules, la Tour Eiffel te dit au revoir, l'ambiance est géniale. ? km 6, la cote des Gardes, 2km à 7%, sournoise, casse-pattes, tu vois autour de toi des gens à pied, assis, allongés, tu souffres... l'ambiance change. ? km 8, heureux et fatigué d'en finir avec la montée, tu réalises que tu n'as fait que la moitié... et en plus il te reste la cote dite "du cimetière" (un nom vraiment sympa quand tu cours) ?? km 16, après 8 km dans les bois, le Chateau de Versailles est en vue. allez, tu accélères porté par la foule et les cris de joie. Julien DUPUY, merci encore pour l'organisation, grace à toi, nous participons à des courses formidables ! Sacrée équipe ?? Ipsos France, c'était génial de courir avec vous ! Monika Batorska,Lo?c Bourguignon Arnaud Care Estelle Cathala Constance Gortais Alexandre Leray Jean-Michel Mabon Eugenio Misurale ?Hector Peschard Thomas Provost Hugo SANCHEZ Nicolas savoye Léo Spada Synthesio Arsène Stefinyn Franck TENGUEU .T. Florian Thurmaud Louis Weber Geoffrey Zoetelief Julien Caccavelli Estelle Chandèze Guillaume SAINT PS : mon temps 1h19, mais y a du level dans l'équipe avec Geoffrey qui a survolé la course en 1h07 et Alexandre en 1h12!

?? Event Recap: Geneva Watch Days 2024 ?? The Geneva Watch Days 2024 concluded just over two weeks ago. The event saw 13,700 visitors in attendance, with many more engaging with and discussing the new releases online. According to our Ipsos Synthesio platform, the 2024 edition of Geneva Watch Days generated nearly 150 million potential impressions across all Maisons. Bvlgari emerged as the clear leader, ranking first in volume of mentions, interactions, and potential impressions. This achievement was due to the Maison’s jewellery-infused watchmaking releases, an exciting collaboration with Fender’s iconic Telecaster, and rumours of BLACKPINK’s Lisa attending the event! BREITLING secured the second position for mentions and interactions with a different strategy. Rather than leveraging the event's hashtag on Instagram, Breitling focused on celebrating its 140th anniversary with the hashtag #140years. The Maison that managed to surprise everyone was undoubtedly Konstantin Chaykin Watch Manufacture. The watchmaker’s innovative 1.65mm "ThinKing" prototype captivated the attention of many enthusiasts and specialized news outlets, allowing it to rank third in terms of volume of conversations and fifth in interactions and reach. Congratulations to all the Maisons and participants who made Geneva Watch Days 2024 a success! #GenevaWatchDays #Bvlgari #Breitling #KonstantinChaykin #EventRecap Ipsos in Switzerland #IpsosSwitzerland

???Ipsos Synthesio at the #ESOMAR2024 Congress in #Athens ?? Last week, we showcased groundbreaking advancements in Market Research and Data Science, thanks to our incredible Clients, Synthesio and Data Science teams with 3?? presentations that highlight our strides in #GenAI, Hybrid #LLM methods, and #PersonalBots: ? 1. **L'Oréal:** Frank Brezout, Global CMI, you wowed us with a demo of Synthesio #SignalsGenAI. "With Signals, it allowed us to look at the massive amount of social information with different angles & It takes only few clicks & seconds to do it". Your slogan, "Turn the frown into a smile," resonates deeply with me—thanks to GenAI, we can now spend more time on crucial questions and advice, rather than data & analytics. The general #AI L'Oréal approach is amazing, Nadia Obukhova. Michel Guidi, Ipsos COO, passionately concluded, "Let's make Insights shine," encapsulating our Ipsos motto #HIAI (Human Intelligence enhanced by Artificial Intelligence). ? 2. **Puratos:** Benjamin Bado, Digital & Data Manager, you shared your ambitious "Taste Tomorrow" program, aiming to discover the future of tastes and ingredients. Benoit Hubert, Ipsos Chief Data Science Officer,?illustrated how his team & Laurent Vuillon, merged LLM (Large Langage Model) & Knowledge Graph techniques within the Synthesio platform to power this initiative. ? 3. **Orange:** Isabelle Herbert Collet, VP Research & Innovation, you detailed with Stefania Grigore, how the personal bots developed by Benoit Hubert and Mathilde Guinaudeau’s teams (Data Science & Synthesio) have revolutionized Orange's Consumer Centricity Program. ? Ipsos Synthesio is the new Olympus ?? of Market Research (yes!) - a unique place where the Gods of #Tech, #DataScience, and #Insights collaborate! This is a great opportunity to express how much I value my clients and colleagues! ? *P.S. ESOMAR is a global association for market research and insights, representing a booming market worth $140 billion in 2023. ? #SocialIntelligence, #SocialListening, #Loreal, #Orange, #Puratos, Sandro Kaulartz, Benjamin Payet, Fabien Chabanne, Karine Fillion,?Clarisse de Maupeou, Tasneem Ali, Bairbre Cunningham, Jessica Barsky, Marsha Robie, Stefan Maas, Dex Yeoh, Sang Park, Kelly Yin, Fran?ois Thiebaut, Jean-Noel Zeh, Simon Guiavarch, Pavel Lebedev, Christophe Cambournac, Ben Page, Eleni Nicholas