Join us on December 4 as we shine the light on the ways Ipsos can help Insights professionals with their biggest challenges. https://lnkd.in/g2HzqEUs Leading brands supercharge their insights with Ipsos' Gen AI solutions. Join us to see how Ipsos clients L'Oréal, Orange and Nestlé Purina leverage Ipsos' Gen AI solutions - such as Signals GenAI, InnoExplorer AI, and Persona Bots - to unlock data and nuanced insights that are trustworthy, explainable and highly actionable. https://lnkd.in/gtaXpNYx Stephanie Bannos-Ryback Kristy Click
Ipsos North America
市场调研
New York，NY 42,486 位关注者
Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE
关于我们
Ipsos is one of the world’s leading independent market research companies controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a global research group with a presence in 89 countries. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. Simply put, Ipsos knows people. As one of the most innovative market research companies in the world we are constantly evolving to deliver a total understanding of people, society and the markets we all trade in.
- 网站
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https://www.ipsos.com/en-us/
Ipsos North America的外部链接
- 所属行业
- 市场调研
- 规模
- 5,001-10,000 人
- 总部
- New York，NY
- 类型
- 上市公司
- 领域
- Innovation and Brand Strategy Research、Social and Corporate Reputation Research、Media and Brand Expression Research、Customer and Employee Research和Survey Management, Data Collection and Delivery
地点
Ipsos North America员工
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Jeff Freedman
Qualitative Consultant, Insights & Innovation at Ipsos in North America
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Laxmi Shah
Marketing Strategist | Human Truths/Insights Illuminator | Brand-builder | Center-brained; Qual & Quant | Story-teller | Former: Kraft, DDB, Starcom
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Liana Leider
Market Research Director
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Elizabeth Jarosz
Market Research Expert specializing in understanding the human condition | Competed on Donald Trump's "The Apprentice"
动态
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Want more insights from this research? Revisit our on demand panel discussion to hear experts from Ipsos, Mastercard & Publicis Groupe?explore the nine Ipsos Global Trends, and unpack what they mean. https://lnkd.in/gMWjaJpT Jennifer Bender
???[Ipsos Global Trends | One Week, One Trend]??? Globalisation Fractures: Beyond peak globalisation In our interconnected world, the narrative surrounding globalisation is increasingly complex. While globalisation continues to bridge markets and cultures, it's also viewed as having distinct winners and losers, fueling geopolitical tensions. The Ipsos Global Trends 2024 report reveals that while 60% of individuals see globalisation as beneficial personally, national pride has risen significantly, with 63% of people feeling proud of their country. For companies, this means crafting strategies that capitalise on local strengths while leveraging global scale. Successful businesses can pivot between these dynamics, responding to each market's unique needs. Concretely, how can businesses be agile in adapting their strategies to leverage both global and local strengths effectively? Learn more and explore strategies to thrive in this evolving landscape, by watching this video and exploring the Ipsos Global Trends full report: https://lnkd.in/eDVbnY7V ???Irfan Setiawan from Ipsos in Indonesia shares his views on this trend. What are your thoughts on how organisations can address the challenges of Globalisation Fractures? Join the conversation in the comments below! ? ?
Ipsos Global Trends - Globalisation Fractures
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On December 12, join us for our final KEYS broadcast of the year, as we take time out to think about what we learned from the story of 2024, and look for clues as to what 2025 has in store. On the agenda: Gen AI, election outcomes, GLP-1s and healthcare. https://lnkd.in/gZP8apPp Darrell Bricker Jackie Ilacqua Ajay Bangia
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New Ipsos research shows a sizeable majority of Americans (75%) feel that it’s an important issue for brands to create digital experiences for people with disabilities. https://lnkd.in/gMCN5a-R Learn more about Ipsos' Accessible UX Audits, readily available in 24 markets including North America, with plans for further market expansions. https://lnkd.in/gWBpjuV7 Yana Beranek
Ipsos?is thrilled to announce it?has partnered with CurbCutOS, Inc.?to launch the Accessible UX Audit, a comprehensive audit for an accessible future. Achieving digital accessibility is crucial for organizations to comply with local laws and regulations like the American Disabilities Act (ADA) and the upcoming European Accessibility Act (EAA). The EAA mandates that all businesses trading within the EU – irrespective of location – must ensure their products and services are accessible to persons with disabilities by June 28, 2025. The Accessible UX Audit finds and fixes 60% more accessibility errors in websites, apps, and devices, with:? ??Aggregated, unbiased, automated compliance checks? ??Expert evaluations that catch errors missed by scans? ??UX tested with real people with disabilities to find real gaps? ??Recommendations prioritized for maximum impact and inclusion With the Accessible UX Audit, brands, governments, and healthcare companies can be EAA ready, for an accessible future that leaves no one behind. ?? Read the press release ?? https://lnkd.in/eC8mijGX Discover the audit?? https://lnkd.in/eD3zKYAX #Accessibility #AccessibleUX?#UserExperience #UX #EAA?#IpsosUX
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Taking great care of our clients starts with taking great care of Ipsos owned panels. In our ongoing effort to recruit, educate and engage a best-in-class panel of mystery shoppers, we are delighted to unveil our new panel website https://lnkd.in/gd8D9miR https://lnkd.in/gkZSEqzp
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We're excited to announce the expanded launch of Ipsos MMA's NexGen Unified Marketing Measurement & Predictive Planning Solution https://lnkd.in/guzNTdJE A revolutionary combination of future-proofed, forward-looking insights, speed, cross-functional connectivity and laser-focused capability to implement and drive better financial performance in a validated, always-on, always-connected environment. Under development since early 2024, Ipsos MMA’s Unified NextGen capabilities will usher in a new era of data driven analytics supported by an always-on platform that provides its client partners with unprecedented predictive capability at the speed enterprises need. It will enable real-time integrations to activate, validate and recalibrate plans to meet every day changing marketplace needs and conditions. Discover what our clients have to say about it... Pat Cummings MMA (Marketing Management Analytics)
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Be inspired by top Insights & Analytics leaders via The Path https://lnkd.in/gbeXWxiU Our November leader – Reynolds’ VP Insights & Foresight, Srabani Rake – underscores the importance of understanding all the aspects of your business, including margins across the product line
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The success of and access to GLP1’s may lead to the acceleration of new care models and product categories, as well as changing business models and product redesign. Ipsos' Jackie Ilacqua joins a HIMSS panel discussion about adaptation strategies. https://lnkd.in/gbW_aX-T Want more insights? Join us on November 20 for our expert panel: https://lnkd.in/gFiSgCet
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We're back on Dec 10 for our post-election political briefing! Join us to hear new public opinion data and insights to help make sense of the new reality. As always, we will take your questions live - don't miss out! https://lnkd.in/gqxnxdMd Chris Jackson Sarah Feldman Bernard Mendez
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Ipsos' Business Insights Collective is a group of hundreds of U.S. business decision-makers available to tell you about their needs, review your products and messaging, or even give perspective on your competition. And it’s always –on, meaning it can deliver the B2B research insights you need in a matter of days. https://lnkd.in/gspn3YRk Ipsos: Trusted. Global. Innovative. Fast. Flexible. https://lnkd.in/dVzy5-eD #ipsosmovesfaster Anne Hunter Danielle Edwards Amber Jawaid
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