Ipsos North America

What values unite Americans? What values divide us? Where are we coming from, and where are we going??This month’s Insights to Activate focuses on the nine Global Trends we've identified in our research, and how brands and policymakers in the U.S. can act with intent. https://lnkd.in/g3UrrHJe ?? read our detailed Point of View ?? join us on Oct 16 for our virtual online panel discussion ?? explore our toolkit ?? bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gmA8GarH Oscar Yuan Jennifer Bender Matt Carmichael Joe Lonek Karin O'Neill Angel Bellon

It's not too late to join us for our September 23 webinar to hear highlights from our award-winning paper delving into insights from pioneering studies on the interplay between AI and human moderators and respondents. Register now: https://lnkd.in/gMAVt9iS https://lnkd.in/g2ub9StY

How effective were the ads at this year’s Summer Games? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned. https://lnkd.in/g4-Snfdb Abbey Levine (Harris)?Director, US Creative Excellence Shelley Yang?Senior Director, US Creative Excellence, Insights Activation Elisabeth Klensch?Senior Account Manager, US Creative Excellence Brooke Waters?Research Analyst, US Creative Excellence Rachel Rodgers

People can’t control?the world, so they want to control the thing they can control: themselves and how they show up in?their world. This month’s Insights to Activate focuses on the 9 Global Trends we've identified in our research, and how brands and policymakers can act with intent. https://lnkd.in/gZ3FzJqU ?? read our detailed Point of View ?? join us on Oct 16 for our virtual online panel discussion ?? explore our toolkit ?? bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gmA8GarH Oscar Yuan Jennifer Bender Matt Carmichael Joe Lonek Karin O'Neill Angel Bellon

Listen in as Ipsos’ Whitney Krause is joined by DotDash Meredith’s Leah Wyar Romito to discuss how the US luxury market is evolving and shaking up the status quo. Our full discussion – at Cannes – focused on how new luxury consumers are expanding and evolving the luxury market. Access the recording here: https://lnkd.in/g_Jcvu3d Ipsos is your partner for deep understanding of evolving luxury consumers and affluent group behaviors, whether through custom-designed research on targeted areas of focus, or through our robust Affluent Survey. Backed by Ipsos’ industry-leading methodological expertise and polling capabilities, the Ipsos Affluent Survey has become the industry’s longest-running, most in-depth, and most widely used study on high-income consumer behavior, yielding powerful and actionable insights on brand positioning and strategy, product innovation, marketing, and more. Globally, we conduct nearly 100k interviews of this hard-to-reach audience covering everything from media consumption, self-image and attitudes, as well as in-depth product preferences and behaviors. https://lnkd.in/g6j4d-sa Whitney Krause James (she/her) Tony Incalcatera Jola Burnett Matthew Maimone

Join us October 1 as we dive into key insights from Cannes Lions: https://lnkd.in/gAJQj3QY Addressing context is an essential component of brand success, and Cannes Lions 2024 highlighted the many shades there are to it. Discover what top marketers, tech innovators, and creatives shared about what it takes to grow brands today. #IpsosCannesLions2024 #BrandSuccess Kyla Nicholls

Ipsos is proud to partner with The Female Quotient Equality Lounge?, advancing equality together with other leading and forward-thinking brands. This year, Equality Lounge is returning to Advertising Week (and so is Ipsos). Join Ipsos’ Lindsay Franke for insights on how to harness the power of AI while maintaining a human-centric approach [Oct 8 | 1:30pm] https://lnkd.in/gUxav7AN The Female Quotient

Platforms and advertisers alike face a shake-up in audience measurement — but they stand to gain ground if they adapt and evolve, says the Advertising Research Foundation (ARF)'s Tameka Kee. Here are the steps that brands can take to prepare for that future. Read more in What the Future: News — https://lnkd.in/g3q3MZKr Be sure to also join us for our deep dive webinar on October 1 https://lnkd.in/gPuCqKQm

Ipsos shares valuable insights for marketers wanting to understand the unique challenges and opportunities within the rare disease landscape. Learn how leveraging innovative market research can enhance understanding and inform treatment strategies. https://lnkd.in/gsKbfEtg Talin Sesetyan Jeff Wasserman

Be inspired by top Insights & Analytics leaders via The Path https://lnkd.in/gdfeHYTR Our September leader – McDonald’s Chief Data Analytics & AI Officer, Michelle Gansle – reminds us of the opportunities that arise when we say ‘yes’. Yes to the unknown, yes to opportunities that didn’t exist before, like a newly developed role or moving to a new country. Register to receive regular updates on featured leaders throughout 2024. #thepathtoinsights