IPG Mediabrands and its agencies have been recognized as MediaPost's 2024 Agency of the Year! This honor is a testament to the transformative leadership of our Global CEO Eileen Kiernan, who has seamlessly integrated our distinct powerhouse agencies UM Worldwide, Initiative and Mediahub Worldwide into a technology-enabled network via KINESSO. Together, we're proud to collectively elevate the craft of media and help set the new standard for client service in our industry. Read the full article to learn about IPG Mediabrands' remarkable journey: https://bit.ly/4gpGcjJ #AgencyoftheYear #Innovation #MediaPost
关于我们
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
- 网站
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https://www.ipgmediabrands.com/
IPG Mediabrands的外部链接
- 所属行业
- 广告服务
- 规模
- 超过 10,001 人
- 总部
- New York，NY
- 类型
- 上市公司
- 领域
- Media Planning & Buying、Automation & Programmatic、Digital Media、Branded Content、Media Barter、Online, Mobile, Social Media Marketing、Sponsorship and Sports Marketing、ROI and Consumer Research、Hyper-Local and Multicultural Marketing和Out-Of-Home Advertising
地点
IPG Mediabrands员工
动态
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Congratulations to UM Worldwide on being honored on Newsweek's annual list of “Greatest Workplaces for Women!” This recognition highlights the positive impact of fostering a supportive and equitable environment.
Thrilled to once again receive 5 stars on Newsweek’s annual list of “Greatest Workplaces for Women!” Says UM US CEO Erin Akselrod - Quintana, "I am so proud that UM has long been known in the industry as a place where women can thrive. Thank you, Newsweek, for this fantastic recognition of our ONE UM community and all that we do to support each other."?
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As tentpole events in basketball, baseball, football, and other sports are bringing back appointment television, we're truly living in the golden age of sports. In this article from The Drum, Kevin Collins, EVP, sports marketplace strategy at IPG Mediabrands, discusses how "sportstainment" is also drawing broader audiences and why brands should take notice. Read the full article here: https://bit.ly/4hoHGMq #SportsMarketing And find links in the comments below to read our recent MAGNA Global Media Trials research on sports advertising topics including: premium in-game ad formats, tentpole events, and using emotion in sports to drive brand KPIs. ??
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It’s Women’s History Wednesday, and we’re celebrating a daring disruptor who’s transforming the media landscape and shaping the business world for the better. This week, we spotlight a trailblazer making history in real time—IPG Mediabrands Global CEO, Eileen Kiernan. As the only woman currently leading a global media holding company, Eileen isn’t just proving what’s possible for women in business—she’s paving the way for other women to follow. Thank you Eileen – your leadership inspires us daily. #WCW #WHW #IPGMEDIABRANDS
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La semana pasada se llevó a cabo el Summit Regional de IPG Mediabrands Latam en Punta Cana, un encuentro donde reunimos talentos de toda la región con un objetivo claro: fortalecer nuestro equipo y trazar estrategias clave para este 2025. Nos llevamos nuevas ideas, aprendizajes y perspectivas que nos impulsarán en los desafíos y oportunidades de este a?o. Fue un espacio de gran inspiración y colaboración, donde cada intercambio de ideas sumó valor y nos desafió a seguir innovando. Un agradecimiento especial a Eileen Kiernan, CEO Global de IPG Mediabrands, por acompa?arnos en este espacio e inspirarnos con la visión global, y a Patrick McGinnis, speaker invitado, creador de los términos #FOMO: Fear of Missing Out (miedo a perderse algo, por sus siglas en inglés) y #FOBO: Fear of Better Options (miedo a mejores opciones, por sus siglas en inglés), por compartir su visión y frameworks que nos ayudan a comprender mejor el mundo de los negocios.
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The growth of streaming video inventory is changing the TV upfronts game. Check out Dani Benowitz, our Global Chief Negotiations Officer, who shares her approach to customized aggregation (or curation) and how to navigate the evolving landscape in this Beet.TV interview from FreeWheel's Programmatic Activation Summit! #FreewheelSummit #Upfronts
The shift toward streaming for television's upfront ad sales demands a curated approach, Dani Benowitz, global chief negotiations officer at Interpublic Group's IPG Mediabrands, says in this interview at FreeWheel's Programmatic Activation Summit 2025 with Lisa Granatstein, editorial director of Beet.TV. Special thanks to our friends at FreeWheel for sponsoring this video series. More to come! Visit Beet.TV for this video (https://lnkd.in/e3UdCAvX) and much more!?#upfronts #tvadvertising #streamingvideo #avod #fastv
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In a complex commerce landscape, simplification is key! Check out this insightful Beet.TV interview with Amie Owen, KINESSO's Chief Commerce Officer, as she shares insights on navigating the ever-expanding retail media space and its impact on brands and agencies in this #BeetRetreatPR interview: https://bit.ly/41spPxw #BeetTV #RetailMedia
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As Variety looks back at 20 years of YouTube in their latest article, Andrew Corry, our SVP, Group Director of Strategic Investment, spoke with Todd Spangler about the pivotal role of YouTube Select in attracting TV advertisers. He also shares why YouTube is a valuable part of any media strategy seeking to reach today's digital video and streaming viewers. Learn more about how brands are leveraging this evolving channel here: https://bit.ly/3DFWbwQ #YouTube #advertising
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Explore the future of ROI measurement at this year's MediaPost TV & Video Insider Summit! Soren Godfrey, our Global Chief Client Solutions Officer, will moderate a panel discussion on "Attention and Alternative Currencies: New Ways to Measure ROI," examining how attention metrics, alternative currencies, and personalized ads impact conversions and return on investment. Gain valuable insights into the future of measurement by registering here: https://bit.ly/4iKct6D #ROI #MarketingStrategy
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Our Media Trials team partnered with TikTok for Business to explore how brands in retail, finance, and CPG approached advertising around major global events. Their latest study, "The TikTok Blueprint for Tentpole Success," is a research-backed playbook filled with proven strategies for media and creative planning. One key insight: Short-form video is the leading platform for people to follow tentpole events, with 42% of people using platforms like TikTok multiple times per day to stay updated on a recent global sports event—compared to 35% who tuned in via TV. Unlock the insights here: https://lnkd.in/efkmGfqh?
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