Initiative’s Dimitri Maex & Jonathan Rigby shared a sneak preview of their new book, “Fame & Flow: The Real Alchemy of Brand Growth” during Advertising Week New York. They were joined onstage by iHeartMedia’s Hetal Thaker Patel and Carter Brokaw to discuss Fame & Flow, challenging outdated marketing models, the unique impact of audio on attention, and how brands can build a lasting legacy in today’s increasingly chaotic marketplace. Thank you to everyone who joined live and tuned in, and to iHeartMedia for a thought-provoking conversation. To learn more about the book when it comes out, click here: https://bit.ly/3Y4E3mi #AWNewYork24 #FameandFlow ?
关于我们
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
- 网站
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https://www.ipgmediabrands.com/
IPG Mediabrands的外部链接
- 所属行业
- 广告服务
- 规模
- 超过 10,001 人
- 总部
- New York，NY
- 类型
- 上市公司
- 领域
- Media Planning & Buying、Automation & Programmatic、Digital Media、Branded Content、Media Barter、Online, Mobile, Social Media Marketing、Sponsorship and Sports Marketing、ROI and Consumer Research、Hyper-Local and Multicultural Marketing和Out-Of-Home Advertising
地点
IPG Mediabrands员工
动态
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The Digiday Media Agency Report 2024 is out, and it's a must-read for anyone in the industry! Packed with insights on the state and future of the media agency landscape, data from our own MAGNA Global's latest US ad forecast is featured alongside insights from executives of top agencies like Mediahub Worldwide and UM Worldwide. The report highlights the exciting growth of digital channels in 2025, with social media, retail media, and streaming video paving the way. Dive into the future of media here: https://bit.ly/4haUzKj #AdSpend #RetailMedia
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Our leaders rocked it at Advertising Week New York this week in panels hosted by She Runs It, NBCUniversal, and The Female Quotient! Jennifer Dass joined our Gilead client Sue Morelli at the She Runs It Media Insights Breakfast for a discussion about reaching diverse audiences against a complex marketing landscape. Charlotte Cochrane took part in a Female Quotient panel on the “The Optimism Advantage” for women leaders in the media industry. And a big shout out to our T-Mobile client Kari Marshall for showcasing our award-winning SNL campaign with NBCUniversal and why patience is needed as the industry embraces Generative AI with The Female Quotient. #AWNewYork24 #EqualityLounge
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In a rapidly-evolving market, do the core elements of the TV ad business remain the same? Maureen Bosetti, our Chief Investment Officer, discussed this topic in the “Building the TV Ad Market of the Future” panel during the CIMM Summit. "Many large brands who want to reach a lot of people at once leverage television as an effective way to achieve this," stated Maureen, speaking with other industry professionals on the panel.
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Misinformation is a growing threat to brand safety, so it's critical that we find ways to identify and avoid it. During Advertising Week New York, Dave Byrne, EVP, Global Brand Safety & Privacy at IPG Mediabrands, joined a panel of industry leaders to discuss the critical steps being taken to safeguard brands from misinformation and deepfakes. This challenging environment requires proactive measures, and we're committed to leading the conversation on how to navigate these complexities. #AWNewYork24 #Misinformation #Deepfakes #AWNY #Advertising
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Congratulations to Nicole Estebanell on your appointment to U.S. CEO at Mediahub Worldwide! We're excited to see you thrive in this new role.
The news is out! We are thrilled to welcome Nicole Estebanell on board as our U.S. CEO. As a leader, Nicole is the perfect fit for Mediahub’s culture, as she excels at the intersection of media and technology, all while building strong, trusted partnerships that drive tangible results for our clients. ? Welcome to Mediahub, Nicole! https://lnkd.in/gBjycGMv IPG Mediabrands
Mediahub Names Nicole Estebanell as U.S. CEO
https://www.ipgmediabrands.com
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Earlier this week at the ANA Educational Foundation's annual Honors Night, IPG Mediabrands received the 2024 Media Award! This is a testament to our commitment to excellence in media and championing the next generation of leaders and we are so grateful to the AEF for recognizing our efforts. Congratulations to all of this year's honorees, and a special thank you to Eileen Kiernan, our Global Chief Executive Officer, for your leadership and dedication to supporting the AEF’s mission to educate and inspire young talent.
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"For many brands, advocacy is the number one path to purchase. Creators can be incredibly powerful if they're telling stories authentically while remaining true to the brand," shared Maureen Bosetti, IPG Mediabrands' Chief Investment Officer. At her Advertising Week New York panel, "Ahead of the Curve," Maureen, joined TikTok and other industry leaders to discuss the exciting challenges and opportunities presented by the new era of video. They highlighted the crucial role of creators in today's rapidly evolving landscape. #AWNY
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Our US CEO Erin Akselrod - Quintana took the stage at #AWNewYork24 with The Female Quotient to discuss the power of mentorship, workplace friendship and creating supportive networks to drive personal and professional growth. “The best relationships are two-way relationships. Particularly in a mentor-mentee relationship, it’s meant to go both ways, not just receiving advice or giving advice. There really is something to learn from one another.” Thank you to TFQ for hosting this important discussion with Jemma Gould, Cori Retblatt Fernandez, Kelly McMahon and Jenny Holland moderated by Brittany Jones-Cooper. Watch the video here: bit.ly/3zTnW36 #EqualityLounge IPG Mediabrands Interpublic Group (IPG) Advertising Week
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Advertising Week NY attendees, join our SVP/Group Partner Nora Colonero Wolfe and other industry experts tomorrow for an in-depth conversation on data quality, navigating supply fragmentation + new trends in viewer engagement, hosted by Xumo. More info: bit.ly/4eyBxMt #AWNewYork24
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