IPG Media Lab

Fresh off the press! Check out our latest annual #Outlook report, which delves into four macro trends in #tech and #media that are impacting consumer behaviors, and the opportunities and challenges they bring for brands. Written by our Managing Director Adam Simon. Read now:

In light of Snap's latest Partner Summit event, our content manager Richard Yao shares his take on Snapchat's big bets on a simplified app, #AI creative tools, and #AR wearables, and what they all mean for innovation-forward brand marketers: https://lnkd.in/exiEYdXN

On this week's #Floor9 episode, Tom Trudeau from our partnerships team chats with our managing director Adam Simon about everything that marketers should know coming out of the #Apple event on Monday. Together, they discussed various new Apple products, the upcoming #AppleIntelligence features, as well as these AI-driven features will change consumer expectations and reshape brand interactions. Listen now: https://lnkd.in/exZpkNau

Check out our latest contribution to the Open Mic series on The Drum on the various existing use cases of #GenerativeAI, and the changes that Apple Intelligence might usher in.

In the latest #Floor9 episdoe, the Lab’s strategy team (Adam Simon, Chelsea Freitas, Katy Geisreiter) assembles to discuss the highlights from the results of our latest Futurecaster survey! Every year, in partnership with Dynata, we survey 2,500 smartphone owners aged 16-74, asking them about their awareness, past and planned usage, and perception of emerging technologies and media channels. This year, the results showed noteworthy developments across a wide range of innovation territories. For example, awareness of #GenerativeAI tools continues to grow, with 55% of respondents saying they have heard of them, up from 36% who said so last year. Listen now to learn more about Futurecaster and the key insights we learned from this year’s survey: https://lnkd.in/erJgHGg4

Last week, #BratSummer breached barriers of its online niche and crossed over into the mainstream news cycle, thanks to Vice President Kamala Harris embracing the Brat memes as she launched her presidential bid. What is brat summer? Why is it having such a cultural moment? And what brands can learn from its rise and fall? Here's our take: https://lnkd.in/ePJU4jib

This month on #Floor9, the Lab team assembles for a panel discussion on the future of the #entertainment industry. Faced with rising streaming fatigue, high-churn “nomadic subscribers,”? and the looming threat of AI-generated “slop content,” Hollywood needs to be smart about navigating the post-streaming-wars market reality. In this episode, host Ryan Miller is joined by Chelsea Freitas, Tom Trudeau, and Richard Yao to break down the various issues facing the entertainment world today and point to the best practices going forward. Listen now: https://lnkd.in/eDRc5R33

Welcome to the #vibecession, where the vibes are off, even if the numbers say otherwise! Although financial institutions can’t single-handedly fix the complex broader issues feeding into it, they have a key role to play in easing widespread financial anxiety and gaining consumer trust. Our content manager Richard Yao dives into this intriguingly paradoxical phenomenon and offer takeaways for financial service brands: https://lnkd.in/eb6TJhpr

#ICYMI In the latest #Floor9 episode, co-hosts Adam Simon?and?Ryan Miller?took a deep dive into #AppleIntelligence, the ChatGPT integration, its impact on the #AI competitive landscape, and more. Listen now to hear our analysis on how Apple's recent #WWDC announcements will impact the #GenerativeAI arms race: https://lnkd.in/e26K9raF

#ICYMI, here's our take on Apple's official foray into the #AI race. Recapping Apple's #WWDC announcements, our content manager Richard Yao dives into Apple's "safe yet impressive" approach to AI integration, the headline-grabbing partnership with OpenAI, and more must-know tidbits for brands. Read here: https://lnkd.in/eqA4JKzS