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When Playroom launched Death by AI, their AI-native social survival game, success came fast and unexpectedly. Within three days, they hit 700,000 daily users. By the end of the first month, that number had soared to 10 million. By month three? 20 million players and retention metrics that most studios only dream of. But what should have been a celebration quickly turned into a major challenge. AI wasn’t just a feature—it powered the entire game. In the first month alone, Death by AI consumed 1.2 billion AI tokens. Costs skyrocketed, latency issues disrupted gameplay, and poor localization led to player churn in key regions. Playroom explored alternatives, including hosting their own models. But the question loomed: were they game developers or AI engineers? That’s when they turned to Inworld AI. Inworld’s platform addressed Playroom's challenges with: ?? Reducing costs with competitive pricing tailored for gaming. ?? Reducing latency on real-time responses for seamless gameplay seamless, even at scale. ?? Improving localization with native multilingual AI models. ?? Providing integrated support–from model optimization to scaling infrastructure–so Playroom could focus on building games. Switching to Inworld AI helped put Death by AI on a path to profitability while improving performance. And the team regained the bandwidth to focus on what they do best: building great games. After his experience with other AI providers, Playroom CEO Tabish Ahmed wishes he’d reached out to Inworld AI much earlier. “If you’re thinking about creating an AI game and wondering if you should use Inworld or build your own service, I’d recommend having a conversation with the Inworld team sooner rather than later,” he said. “It’s important to plan for the potential scale of your game. Interested in reading the full case study? hubs.li/Q02YGdVj0 AI gaming is an exciting frontier—but it requires the right infrastructure to succeed. If your studio is navigating similar challenges, consider this your signal to reach out. Inworld AI is here to help: hubs.li/Q02YGdVs0