InVitro Capital

Everyone wants quick wins—but data tells a different story. Here’s the hard truth about startup growth: - 30 months for slower startups to land their first revenues. - 18 months for a typical startup to earn its first dollar. - Even the best wait 9 months before a single sale. Then, it gets tougher: - From zero to $1M ARR takes the median startup 33 months—almost three years. - Even standout performers take 18 months to hit that million-dollar milestone. Reaching $10M ARR? - Add another 30 months on average. - Top startups still need at least 26 months from $1M to $10M. At InVitro Capital, our playbook cuts these timelines by nearly 50%. AllRx hit $1M ARR in just 12 months and accelerated to $10M within two more years. Exceptional—but still, growth doesn't happen overnight. Real entrepreneurs we admire sell early, but expect the payoff later. They’re frugal, disciplined, and wisely spend every dollar. They set rational revenue expectations to keep their teams motivated and resilient—not frustrated chasing unrealistic dreams. Speed Matters but staying in control matters more. Sell today. Harvest tomorrow.

How Can You Sell What Doesn’t Exist Yet? If startups should sell first, build best-in-class, then sell like crazy, how do you pitch a product that’s still just a dream in your eye? The trick is finding the fastest, cheapest way to prove two things: 1. The pain you’re solving is real. 2. Your solution actually scratches that itch. You don’t need a polished product. You need a scrappy, low-fidelity idea that validates demand. Here are some real-life proof it works: - Rent the Runway: Before they had an app or a slick platform, the founders ran a barebones test: a call center taking orders for designer dress rentals. Women called, booked, and paid. That was it—no tech, just proof. Only after confirming women craved the service did they build the infrastructure. Today, it’s a $1B+ business.? - Airbnb: The origin story is legendary for a reason. The founders threw up a basic website offering air mattresses in their San Francisco apartment during a sold-out conference. Strangers booked. Cash changed hands. Demand was real. That validation sparked a global marketplace now worth over $100B.? - Dropbox: No product, no problem. They posted a three-minute demo video showing what their file-syncing tool *could* do. Result? 75,000 signups overnight—before a single line of code was written. Validation unlocked $1.7B in funding and a thriving SaaS empire. When I built?Vezeeta, what’s now the Middle East’s biggest consumer health platform—serving 20 million patients across five countries, we started by scheduling doctors’ appointments by hand: calling clinics, slotting patients, texting confirmations. Clunky? Yes. Effective? Absolutely. At InVitro Capital, we call this Hypothesis-Driven Validation: test your hunch against reality before you commit. It starts by a hypothesis that must be validated through real sales. Building without selling first is like pouring concrete without checking the ground—it might hold, but why risk the collapse? Every dollar and hour spent pre-validation is a gamble; post-validation, it’s an investment. We would love to hear from you, if this sounds like an exciting way to build. We are partnering with entrepreneurs, tech leaders and industry experts to be part of this movement. We are now building our second cohort. Exciting news about the first one to come soon. Cofound with us: https://lnkd.in/d5WjMSRn Partner with us: https://lnkd.in/dV5xgFmk

In the world of venture building, efficiency is everything. Unlike traditional VC models that scatter investments across countless startups, venture studios thrive on recyclability—leveraging shared resources, networks, and expertise across a focused portfolio. This creates faster growth, lower costs, and stronger synergies between ventures. What drives the real impact is recyclability: 1) Customer Recyclability Smaller portfolios enable founders to cross-pollinate customers effectively. Think bundled offerings or warm client introductions. In over-diversified portfolios? That synergy disappears. 2) Technology Recyclability A curated portfolio allows ventures to share technology, infrastructure, and dev insights. This speeds up roadmaps and slashes costs. In massive portfolios, this collaboration is rare. 3) Operational Recyclability Fewer startups means you can go deeper: → Offer meaningful mentorship → Provide tailored shared services (HR, legal, finance) → Focus on strategic go-to-market advice When stretched too thin, support becomes generic—and opportunities are missed. The bottom line: Venture studios don’t just launch companies—they build ecosystems with cross-startup synergy. At InVitro Capital, we thrive on recyclability to ensure efficient capital deployment, accelerating growth, and maximizing returns. #venturecapital #investing #startups #venturestudio #technology #privateequity

Ever tried pushing a stalled car uphill? That’s what losing momentum feels like for startups. Here’s the hard truth: Momentum isn’t a luxury – it’s survival fuel. After working with more than a dozen teams, the winners win not because they had the best ideas, but because they mastered the art of never stopping. Here are 3 actionable ways to keep your momentum: 1) The “Restart Price” Will Break You - Slowing down costs 10x more than maintaining speed. I’ve watched brilliant teams collapse because they paused to “perfect” their product while competitors kept iterating. Startups fail due to stalled pivots – not bad ideas. Motion creates market feedback. No Motion = No Data = No Lifeline. 2) Execution Eats Your Strategy (Idea) for Breakfast - Execution drives the vast majority of success.?Your 10th iteration will beat someone’s “perfect” first draft in a blink. 3) Small Wins = Jet Fuel for Teams - It’s about daily proof you’re moving forward. Progress attracts talent, investors, and luck. #startups #entrepreneurship #investing #innovation