Intrepid Digital

Want a competitive edge in today's fast-paced marketing world? At Intrepid Digital, we're setting the pace, not just keeping up. Our team of expert marketers works with leading global brands, delivering impressive results. Subscribe to our newsletter for exclusive insights, including real-world success stories showing how we've helped clients achieve their goals; expert analysis of the latest #SEO and #SEM trends; and practical, actionable advice to boost your #digitalmarketing. ?? https://lnkd.in/dw_UYXm5

Google's latest updates are reshaping digital marketing, and if you're still using last month's playbook, you may be falling behind. From the crackdown on AI content to the penalization of recipe blogs with endless scrolling, these four massive shifts happening RIGHT NOW may impact your digital strategy. #DigitalMarketing #GoogleUpdates #SEO #MarketingTips

Just finished our annual company meeting and we’re feeling inspired and energized for the year ahead! ?? It's always great to see our team come together, share ideas, and refocus on what drives us: delivering exceptional results for our clients. Our mission remains the same: helping top organizations and PE/VC-backed enterprises achieve remarkable success. But what truly sets us apart isn’t what we do—it’s how we do it. At the core of our work are key values that drive us every day: ? Collaboration – We value individual strengths, but know true success comes from working together. ? Honesty – Integrity guides everything we do. Our advice is always in our client’s best interests—not just our own. ? Reliability – We don’t just build client relationships; we build lasting partnerships through consistent, high-quality results. ? Initiative – We don’t wait for problems to be solved; we tackle them head-on. ? Curiosity – We approach challenges with an open mind, always looking for better solutions. ? Conscientiousness – We take pride in delivering thoughtful, high-impact recommendations that help our clients exceed their goals. With a team that pushes boundaries, embraces challenges, and genuinely cares about client success, the future looks very bright. ?? ?? ??

Join us in congratulating Florian Potier on his well-deserved promotion to?Senior Specialist, SEO & Data!??? In his new role, Florian will support accounts by conducting in-depth analyses, creating data-driven deliverables, and developing dashboards. He’ll also lead the productization of SEO solutions for our incredible clients, including Amazon Web Services, Skyscanner, SKIMS, PitchBook, and more. “Florian’s problem-solving skills, collaborative spirit, and savvy instinct for building scalable solutions made his promotion an easy decision,” said Andrew Smith, Senior Director of Strategy and Capabilities. Congratulations, Florian! We can't wait to see the incredible impact you'll make in this next chapter.??? #SEO #DataAnalytics #Promotion #CareerGrowth

AI content can't replace the authentic human touch that readers value. Creating genuine, high-quality content that truly resonates with your audience is crucial rather than relying solely on AI-generated material. Why? ? Google actively penalizes AI-generated content, considering it low-value and potentially harmful to search rankings. ? AI content lacks originality and authenticity, typically recycling existing information rather than providing unique insights or brand perspectives. ? Subject matter experts (SMEs) and human experience are crucial for creating distinctive, engaging content that builds brand authority and trustworthiness. Thanks for the tips, Michelle Sanchez! #ContentStrategy #ContentisKing #AIContent #ContentMarketing

Happy second work anniversary to Jensie Wight, our amazing Director of Operations! ?? Jensie wears many hats—especially in such a rapidly growing company. Since she joined in early 2023, we have doubled in size! She's incredibly proud of our team and the exceptional work we deliver for our clients. As we continue to expand, Jensie remains committed to maintaining the high standards of dedication and service that keep our clients coming back. ?? In her free time, Jensie loves to travel, especially to the National Parks. In 2024 she visited Teton, Yellowstone, and Yosemite. She just returned from a trip to Joshua Tree and has plans to visit Glacier National Park this summer. If you need park recommendations, she's the one to ask. ??? Thank you for all that you do, Jensie!

Is your website struggling with mysterious "Soft 404" errors? While your site might look fine to visitors, Google might see something very different. We'll show you how to fix these errors and boost your #SEO. These solutions are perfect for developers and SEO experts, ensuring Google correctly indexes your content. #SEO #WebDevelopment #TechnicalSEO #SEOTips

Join us in congratulating Andrew Nevelos on his well-deserved promotion to Search Experience Optimization (SXO) Manager! In his new role, Andrew will manage key SXO clients, overseeing programs focused on technical improvements, content strategies, conversion rate optimization, and SEO initiatives. He's excited to leverage his #SEO and #CRO expertise to help clients not just drive traffic, but also convert users into customers. "Andrew’s diverse skillset makes him the perfect fit to lead our new SXO program," says Daria Tokareva, Director of SEO Operations. "His proven track record in SEO, #UX, and CRO perfectly fits our vision for expanding SEO into a more comprehensive, holistic solution for our clients." We're thrilled to see what he accomplishes! See the press release here: https://lnkd.in/deerEkiJ. Congratulations, Andrew! #Promotion #Leadership #AgencyLife

Happy second work anniversary to Brandie Kish, MBA, our incredible Senior Director of Performance Marketing! ?????? In the last year, Brandie not only doubled the size of her team but also spearheaded key initiatives within business development & partnerships, resulting in tremendous growth of our client base and revenue. Beyond her impressive professional achievements, Brandie brings a unique energy and grounded perspective to Intrepid. She’s a fantastic leader, keeping us all grounded and on track. And when she’s not leading our performance marketing efforts, you might find her tending to her impressive menagerie of pets – she’s quite the animal lover with a legitimate zoo at home! ?? ?? ??? ?? Congratulations, Brandie!

Has your site ever been plagued by soft 404 errors that weren't really errors? Our team recently faced this unusual challenge with a client's Shopify site. Numerous pages were flagged as soft 404s, even though they were fully functional for users. Requesting indexing didn't help, suggesting the problem lay with Google's processing, not the page content itself. Our investigation into the discrepancies between the live and crawled versions revealed the culprit: the site's reliance on chunked JavaScript files. If even one chunk failed to load, it triggered a soft 404, effectively breaking the page for Googlebot. While some sites handle missing chunks gracefully, our client's site required every file to load perfectly, creating multiple points of failure. So, how did we fix it? First, we blocked the problematic URLs in robots.txt to conserve the crawl budget, suspecting its exhaustion prevented Googlebot from fully loading resources. Then, we worked with the development team to implement fixes on the specific page types contributing to the issue. If you want to learn how to resolve recurring errors permanently, read *How to Solve Soft 404s Without Losing Your Mind*, by our Lead Technical SEO, Cody Gault. It will help you identify the root cause of your 404 errors and provide effective solutions you can implement today. Link in comments. ?? #SEO #Soft404 #SEOTips #DigitalMarketing #WebDev