INTENTIONAL* EDGE

Our face every time a new email arrives from Big Tech with, 'Important info about Enhanced Features' in the subject line. That's a 'gimme more moolah' wink. And we know it!

Simple branding is powerful branding. It is easy for people remember simple logos and slogans, because … once again, they are easily memorable. Simplicity also creates relatability making us recognize the brand in relation to our personal experience or memory - building an effective relationship between the brand and the buyer. Look at Nike, McDonalds, LinkedIn … almost everyone recognizes them instantly. So, if you are overthinking your logo or using 'heavy' words in your messaging … don't. Keep it simple, recognizable and relatable. #IntentionalEdge #Branding #Simplicity #EffectiveMarketing #Logos #Minimalism

In the last 6 months, 17 of our service providers have increased their fee from 7 to 80%. The products or services of these providers are essential for most of our clientele as much as they are for us in our day to day operations. In the last 6 months, there isn't a month when I did not wake up to a price increase email. From services I use personally to services out business uses for B2B services and B2C services, and the services our clients need us to use for running their backend operations. In other words none of these services are optional or non-essential. They range anywhere from $100 per annum to $2000 per annum. In many cases the price increase is bearable, understandable and a fair expectation. But in some, it is straightforward corporate greed. Unfortunately for us, there aren't many alternatives and the running costs for learning a new product/service is massive. ?? So what can we do being a service provider ourselves, to protect our clients while keeping our business sustainable? ?? How does this 7% to 80% fee increase by our service providers impact our clients? We had to make a choice, and we did. These price increases affect our clientele - Almost negligibly! Why? ?? The Board of Partners decided earlier today that: ?? For 15 out of those 17 service providers, we will absorb all costs. ?? For the remaining two services, we will offer the clients option to opt-out or continue those features. ?? If they continue to use those services, we'll directly pass the costs on without any overheads. ?? We will offer a one-time free coordination so they don't have to pay any additional fee to anyone for any setup. ?? We will pass complete benefits of corporate discounts these providers give us further saving money for our clients. ?? We will review this annually and keep the clients informed so they can make informed choices. ?? As long as we can, as far as we can, we will absorb the rising costs within reason. ?? At this point, for this year we can afford this at the time of publishing this. So we will support our clients by cushioning them from the impact of this price increase, the best we can. What happens next? We have our eyes on the industry and we'll make the decisions best for everyone, together. That is the least we can do as your TEAMily. Intentionally, - Szebastian - Because. I. Am. Co-Founder, and CEO - INTENTIONAL* EDGE #Inflation #PriceHike #TEAMily #Intentionality #IntentionalLeadership #IntentionalPartners #BusinessDecisions #RiseTogether #WeGotThis PS: You'll need to be a connection to be able to comment.

Really excited about this launch with Joanna Rawbone and Szebastian Onne G. S. https://lnkd.in/gxBpX5bn #NotJustLipService #DreamaniacTV #Trends

Take an INTENTIONAL Restful Weekend. You know you WANT to! #INTENTIONALwithEDGE #WeekendVibes

We're implementing these changes from today. 1. Max 7 hours DAILY Shift 2. Max 32 hours WEEKLY Shift 3. Everyone will be entitled to two naps/shift 4. Being on audio/video will be 100% optional 5. Zero contact outside work hours Board of Partners Intentional* with EDG

Understanding what your clientele needs is the key to use the aligned skills to make their lives easier. ?? ?? Listen to their requirements. ?? Identify the right personnel with matching skills ?? Focus on tailoring an aligned solution End-users always remember what made their lives easier and choose avenues from where that solution came. Become that solution provider. This boosts their confidence in you and leads to longevity in provider-client relationship. #Alignment #INTENTIONAL #CustomerExperience #INTENTIONALwithEDG #Clarity #Skillset

You cannot control how the world acts but you can most certainly decide if you will live in reaction or with intention and carve your own path. #INTENTIONAL #INTENTIONALwithEDG #Mindset

?? Alignment plays a big role in establishing a healthy and beneficial relationship between the brand and the end-user/buyer. ?? Understanding what the end-user/buyer needs, and how the skills of the team behind the brand can be used to meet those needs is not only crucial but the very foundation of customer loyalty. ?? When a customer feels heard, understood, and cared for - they feel confident in engaging and buying from your brand. And this experience must begin before they buy and continue in their after-purchase journey. This reliability makes them loyal to your product/service. ?? Ascertain that your product/service can be easily understood, and you are present for them when they face a challenge in use - working as collaborators in every problem solving scenario. ??This is where the customer feels they've made the right choice by choosing your brand over others. This is where the true provider-client relationship becomes a partnership driven by trust and loyalty. #BrandLoyalty #Alignment #CustomerExperience? #Partnership #UserExperience #AfterSalesExperience? #INTENTIONAL #Branding #Reliability?

Speaking of F.E.E.D.B.A.C.K - is it really used the way it is supposed to serve the recipient of the feedback? I am afraid, NOT! In my career, in all but one job, feedback AND 'constructive criticism' was used as a weapon to intimidate, bully and even set stage for termination of employees - time and again. ? Go on, check my profile and feel free to judge every single organization but one. Want to know which one, ask me in DM! ? In most organizations (really except one), I witnessed the workforce sweating, having panic attacks, feeling unwell when it was time for annual or bi-annual 'review' which in the books is about 'providing feedback' but without except was weaponized to intimidate, silence, and even get rid of employees should they dare to actually seek or give feedback that would improve work culture and hence their own performance. ? The one exception job taught me the power of genuine feedback and to this day I apply that in our organization to make sure our team partners never ever feel feedback is a bad thing. ? It will be so cool Joanna Rawbone if you did an entire series on this topic, whichever form, as this could be life changing to leaders and workforce alike. ? Great article - I highly recommend having a read! - https://lnkd.in/eKq389mU Dream Big, Make It Happen - INTENTIONALLY! -Szebastian- ? #Feedback #WorkplaceCulture #ObsoleteManagementStyles #Inclusion #Encouragement #Growth #HumanResource #Empowerment #Leadership