interTrend Communications, Inc.

? Big news! ? We're beyond proud to share that our own Cheryl Lee has been selected as the President of the 3AF: Asian American Advertising Federation! ?? Cheryl’s leadership, passion, and deep commitment to elevating Asian American voices in marketing make her the perfect fit to lead 3AF into its next chapter. As an agency that champions cultural storytelling, we couldn’t be more excited to see her shape the future of AAPI representation in advertising. Join us in celebrating this well-deserved recognition! ???? #3AF #AAPIAdvertising #AsianAmericanMarketing #Leadership #Intertrend https://lnkd.in/gerW66pv

Calling all college students!??? Ready to kickstart your career this summer? ?? At Intertrend’s ITO program, you’ll go beyond being “just an intern.” ? Collaborate with real clients. ? Experience the inner workings of a leading multicultural ad agency. ? Grow with mentors who are here for you. Every idea you pitch, every project you touch, every connection you build - it all matters. Ready to start your story? Apply by March 14th for our 2025 program. https://lnkd.in/gyRH3Z-2

A decade of Lunar New Year transformations and installations leads here.? Tonight we celebrate the unveiling of our Year of the Snake experience.? Glide over to experience the magic and claim the top spot on our leaderboard!? ?#yearofthesnake #10yearsoflny #lunarnewyear #intertrend

This Thanksgiving, we’re brimming with gratitude—and pride! ?? We’re thankful to share authentic Asian stories through our partnership with Toyota North America, a collaboration that recently won the Association of National Advertisers Multicultural Grand Prize for Demonstrated Growth and the Category Winner for Asia awards for the Toyota GRIP campaign.???? #ANA #intertrend #GRIP #Toyota

We’re excited to share that our very own Matthew Choy, Executive Director of Strategy/Creative, has been featured in CBR for our work on Toyota North America Grip Season 2. This campaign has been a standout project for our team, exemplifying creativity, collaboration, and storytelling at its best. In the interview, Matthew shares insights into the strategies and vision that brought this season to life. Read the full article here: https://lnkd.in/gzu5iKVX #ToyotaNorthAmerica #GripSeason2 #CreativeCollaboration #Storytelling

Where in the world is Cheryl Lee? ? @voyagelamag chatted with our Executive Media Director about her journey from the shores of Taiwan to interTrend Communications, Inc. – including a layover at center stage with a stint in theatre acting! ?? Whether it’s killer performances in front of a packed house or high-profile clients, Cheryl makes her impact felt. ?? Learn more about Cheryl’s story and why she always has the mindset of “staying in Day 1.” ?? https://lnkd.in/g7tpkmbt

Pop some bottles? We’ve scored not 1, not 2, not 3, but FOUR Asian American Advertising Federation award wins! Congratulations to our clients and our intrepid team for winning in the following categories: ?? Marketer of the Year – Toyota Motor North America ?? New Marketer of the Year – Choctaw Casino & Resort ?? Digital Campaign of the Year – Toyota Motor North America for the anime “GRIP” ?? Creative Campaign of the Year – Toyota Motor North America for the anime “GRIP” We couldn’t be prouder of the effective work we get to make with our marketing partners. Here's to many more to come!? #intertrend #3AF #toyota #choctawcasinos

We are extremely proud for our CEO, Julia, on being the first-ever inductee and recipient of the 3AF Hall of Legends award. As a pioneer in advertising, Julia continues to set new standards and open doors for Asian professionals in the field. She inspires our team to pursue creative excellence consistently by pushing the boundaries of innovation and imagination in our craft. Congratulations, Julia, on this well-deserved recognition.?

From Day One, Toyota has been a partner, advocate, and supporter of the Asian community. Their unwavering commitment to authentically connect with AAPI consumers has been instrumental in breaking stereotypes and celebrating the vibrant spirit of Asian Americans. It’s only fitting that they have been honored with an Effie in the Multicultural Category for the Day One campaign. We couldn’t be happier to shine a light on this achievement!