Intersport

“The idea that we’re trying to cram all of the achievements of Black people throughout the years into this 28-day month is insane.” – Intersport Editor Kory Stewart Black History Month may be concluding, but our commitment to championing diverse perspectives does not end today. Introducing “Intersport Connections,” a video series that aims to foster a deeper understanding and appreciation for the different perspectives and experiences within our company. It launches in honor of Black History Month, highlighting stories and perspectives from our team members and recognizing the rich history and contributions of the Black community. Featured team members: Afua Oppong Wadie, James Cunningham, Kory Stewart, Miles Baggett and Olivia Crabtree Produced by: Matthew Birtell

Did you hear? Optimum Nutrition is the official protein and energy drink partner of the Los Angeles Marathon! More: https://lnkd.in/gvzVtSZf

Big congrats to Eric Jagher & UScellular team on launching the Board of Connectors! We are thrilled to partner on this mission to help people find a healthier tech/life balance with?US Mode.?In partnership with our agency friends at The Martin Agency, Harmelin Media, Ketchum, Arc Worldwide, and Intersport - here's to a little more us time and a little less screen time.

Today we gave our final College Football recap to the The HEINEKEN Company and we are now turning the page to the 2025 CFB season. Credit is owed to our Interagency Team who helped create and execute the 360 campaign of Go For Dos this year. To our partners at Dos Equis, dentsu, M Booth, Tag, Amplified Marketing, and our team at Intersport - we couldn’t have asked for a better team for the launch of Go For Dos! Cheers to year 2! Mike Ficaro Vincent Acri Justin Alvis Weilin Tan Christine Karimi Judy Romano Cole Isip Matt Scapelliti Toni-Ann Martin Crystal Witter Tyrus Xanthos & so many more!

Did you know that over 1.2 million nursing home residents nationwide suffer from chronic loneliness, which can lead to serious health issues? This week, our Chicago office supported The Cupid Project—an initiative dedicated to brightening the day of residents in local nursing homes who are often overlooked. ? Coordinated by our One Company ERG, team members created special Valentine’s Day cards to spread love and joy to our local community. The cards were delivered today, bringing joy to the 125 residents of Center Home for Hispanic Elderly in West Town.

With the opportunity to reach more than 400,000 people over a highly engaged two-week period, Sundance Institute Film Festival sponsorships and activations offer a masterclass in brand engagement. And this wasn’t our premiere at the bucket list-worthy event. We’ve helped clients for the last 10+ years with everything from eye-catching branded builds located in the heart of Main Street, restaurant takeovers, luxurious on-site packages for loyalty members and celebrity photo studios to high-traffic activations creating meaningful moments that build brand recognition. “Sundance activations are truly a labor of love. They take a village to stand up, but there is nothing more rewarding than watching the builds and activations you’ve spent months planning pop off the page to create a best-in-class guest experience. There is no better way to kick of the new year! The Sundance Film Festival is an incredible event to be apart of as it is all about supporting extremely talented independent storytellers. The energy on Main Street was electric this year from all the amazing brand activations to fun celebrity sightings." - Dolores Palmieri, Intersport senior account executive As for her favorite part of the event? One night certainly stood out: "It’s hard to pick my favorite part of this year’s activation, but I would have to say the Saturday night premiere party was my favorite. It was a night where all parties who had a hand in making this activation happen could come together and soak up the magic we brought to life in Park City – it was a very special moment.”

This year marks five years of expanding Black representation in golf through The John Shippen. We look forward to celebrating the immense talent joining us on the links this Summer!

In exactly two months, college basketball’s brightest stars will compete one last time before hearing their names called in the WNBA Draft.?Mark your calendars for the Women's College All-Star Game's return to ESPN 2 on April 5. This year's watchlist, presented by Herbalife, features dozens of players poised to continue their careers on the professional level. While not an exhaustive list as players have the opportunity to play their way into consideration as the season progresses, it includes top players like: ?? UConn’s Paige Bueckers ?? Notre Dame’s Olivia Miles and Sonia Citron ?? LSU’s Aneesah Morrow ?? South Carolina’s Te-Hina Paopao ?? USC’s Kiki iIriafen ?? TCU’s Hailey Van Lith ?? Kansas State’s Ayoka Lee More via Sports Business Journal: https://lnkd.in/enEMBYdm

BIG day for the Rocket Classic!! As we head into the seventh playing of the event on the PGA TOUR, we’re excited to continue to build upon the incredible work we’ve done for the City of Detroit and all of our fans. Same purpose, same excitement but with a bold new energy and name. ????????

The countdown is on! Less than six months until The James Beard Foundation Awards return to Chicago. ?? Were any of your favorites named a semifinalist?