interrupt

Every winter, we hit the trade show circuit to see emerging trends. Here are the three things our leadership team thinks will make an impact in the coming year. In the first of our three-part series, Executive Creative Director and Brand Strategist Anita Holman joins Principal and CEO Bill Rossiter to explain how they saw collaborations expand, with large companies joining forces to integrate their products.

Have you heard the buzz? This year's Fearless Spirit has dropped! Every year, we partner with Toledo Spirits to craft a custom liquor, then fashion a whole identity for it. It's a fun creative side project for our team that we can share with clients and each other. The latest in the lineup is Fearless Beekeeper Bourbon. We taste tested until we hit on something rich yet approachable, a robust blend of classic Kentucky bourbon. Then we added a local touch: poplar honey sourced from Northwest Ohio’s Farnsel Farms. A final finish: we adorned each rounded bottle with an elegant, hand-lettered label with gold foil accents and intricate details woven throughout (like the 37 bees—each representing an Interrupter in our hive!). We're super proud of the finished product and, while we regret that it's not for sale, we're excited to share it with a few of our friends. To learn more about the project, visit https://lnkd.in/gXdFXbii. #FearlessSpirit

Have you heard the buzz? This year's Fearless Spirit has dropped! Every year, we partner with Toledo Spirits to craft a custom liquor, then fashion a whole identity for it. It's a fun creative side project for our team that we can share with clients and each other. The latest in the lineup is Fearless Beekeeper Bourbon. We taste tested until we hit on something rich yet approachable, a robust blend of classic Kentucky bourbon. Then we added a local touch: poplar honey sourced from Northwest Ohio’s Farnsel Farms. A final finish: we adorned each rounded bottle with an elegant, hand-lettered label with gold foil accents and intricate details woven throughout (like the 37 bees—each representing an Interrupter in our hive!). We're super proud of the finished product and, while we regret that it's not for sale, we're excited to share it with a few of our friends. To learn more about the project, visit https://lnkd.in/gXdFXbii. #FearlessSpirit

AI-generated content is filling our social media feeds as brands turn to new tools for the messages, captions and visuals they share. But as a result, our social media guru Hayley Kandik believes audiences are already showing they are thirsty for authenticity. Her social media forecast for the coming seasons is about learning how real human content could be key to unlocking audience connections this year. Get her detailed list of predictions over on the blog at https://lnkd.in/g-M6m4xm

Collabs, color shifts and tariff talk: we toured through thousands of booths at #IBS2025 and #KBIS2025 to bring you the top trends and insights from this year's record-breaking shows. Head over to the blog to read our team's top takeaways: https://lnkd.in/g6wKi-Ms

Despite leading the market, the Oldcastle APG fence offering was fragmented across numerous legacy brands and more than one private label. Our challenge? Combine multiple fence brands into a single super-brand with the best selection, quality and features to become the clear leader in the category. We answered with Catalyst Fence Solutions, a fierce new brand designed to spark change, inspire action and win sales. See the full case study at interruptdelivers.com/work.

Celebrated the launch of Catalyst Fence Solutions with the tireless team from Oldcastle APG this week! ?? It was incredible to see this brand built from scratch debut to the world at #FENCETECH. Interrupt’s Anita Holman, Bill Rossiter and Cara Andres joined Rachel Fousch, Zack Clark and Molly Werner for an awesome party. Congrats to these incredible collaborators!

After 16 months of relentless hustle, the Catalyst brand is FINALLY out in the world! ??This week at FENCETECH I got to launch Oldcastle APG's premier flagship fence brand. What started as a bold idea has transformed into something truly special through countless strategy sessions, research deep-dives, storytelling workshops, and campaign shoots that pushed us all to our limits. Blood, sweat, tears? Check, check, and definitely check! ? I have a lot of people to thank, who helped shape this brand with me. First and foremost Molly Werner - your strategic brilliance helped me navigate countless roadblocks, but it was your unwavering support that truly carried this project through its toughest moments. You believed in Catalyst (and me) when the path forward wasn't always clear. Your mentorship transformed not just this brand but my approach to creative leadership. I am forever grateful for your guidance. I couldn't have navigated this journey without Zack Clark as well. Thank you for the crash course in the fence industry, for translating customer insights into actionable strategy, and for your patience as I absorbed an entirely new world of knowledge. Your expertise transformed our approach, and your confidence in the Catalyst vision gave us the momentum to push through the toughest challenges. I am truly grateful for your partnership. Catalyst wouldn't be what it is without the incredible minds at interrupt who transformed our vision into the vibrant reality that Catalyst is today. Your creative brilliance didn't just execute our ideas—it elevated them beyond what we thought possible. From those early brainstorming sessions where we first gave shape to the brand's personality, through countless revisions and refinements, to those final exhilarating campaign shoots—you approached every challenge with both strategic insight and boundless creativity. I couldn't be prouder of what we've built together. And finally to Laura Schneider, Ken O'Neill and the entire leadership team at Oldcastle APG - your trust has been the foundation of everything we've accomplished. You created the space for bold thinking and gave me the runway to bring this brand to life authentically. Your willingness to challenge industry conventions while maintaining unwavering faith in our direction gave me the confidence to push boundaries. This opportunity to reimagine what's possible in the fence industry doesn't come along often, and I'm profoundly grateful you entrusted me with shepherding Catalyst from vision to reality. Looking back at our path from concept to launch, I'm reminded that these opportunities are rare. The chance to build something from the ground up, to shape a brand's very DNA and send it into the market- it's the kind of once-in-a-career moment we dream about. I'm so excited to see how Catalyst changes the way the world fences! The real journey has just begun. #BrandLaunch #Catalyst #NewBeginnings #ProudMoment

Behind every successful brand transformation is the right mix of creativity and strategy. Our latest highlights reel showcases some of the ways we’ve helped leading brands achieve standout results. Take a look to learn more or contact us to discuss what we can do for you. Explore our work: https://lnkd.in/eaBef5m #HighlightsReel #BrandingAgency #BrandTransformation

Our Director of Strategic Insights Sandy Hridel gave a killer talk on the IBS stage yesterday! He joined industry colleagues from Zillow, Buildxact and Webb Analytics as they hosted an #IBS2025 Learning Lab on the evolving landscape of home building technology.