Intero Digital

Christina Adame said it best: "Those who seize the opportunities presented by GEO today will be the trailblazers of tomorrow’s digital world." ?? Learn more in her article with Search Engine Land: https://lnkd.in/dcqziXr9 #GEO #GenerativeEngineOptimization #SEO #AIsearch #ChatGPT #GoogleOverviews

Our VP of #SEO is back with another must-read for Search Engine Land, breaking down the future of search and the role of Generative Engine Optimization (#GEO): https://hubs.la/Q02ZB2GS0 Christina Adame

If your #GoogleAds feel more like money pits than lead machines, you're not alone. Here's what most people won't tell you: Overpaying for clicks that don’t convert is way too common—and the culprit is often a “set it and forget it” approach. Default settings might seem harmless, but they’re quietly draining your budget with broad keywords, overbidding, and outdated tactics. The good news? Fixing it isn’t rocket science—it just takes the right approach to bidding and #PPC optimization. Shawn Denney breaks it all down in his new article for MarketingProfs: https://hubs.la/Q02ZnW1Q0

Our favorite photo from this week. We’re still buzzing from brightonSEO and couldn’t be prouder of our VP of Growth, Sam Richardson, for leading an unforgettable session, "The Robot Did My Homework." He shared how #ChatGPT API, Google Sheets, and #SEO can be leveraged to transform productivity, and the feedback was phenomenal. If you missed it, don’t worry—you can grab his deck here: https://hubs.la/Q02Zc_rt0 Congrats, Sam, on reaching such a huge milestone and for showcasing the innovation and expertise that make Intero Digital stand out! #BrightonSEO

Years from now, we’ll mark the evolution of the internet—and #DigitalMarketing—by two distinctive eras: pre-generative engines and everything after. #SEO as we knew it is gone, flipped upside down by the seismic shifts #AI has brought to search. If you’re still optimizing like it’s the pre-ChatGPT days, we need to talk. Your old tricks won’t cut it anymore. On December 5th, we’re going live with Slator to break down what AI has done to search and, more importantly, what you need to do to make sure your content and website stay visible in this brand-new world (hello, #GEO). No fluff—just straight-up, actionable insights from people who live and breathe this stuff. ?? Save your seat: https://hubs.la/Q02Z7hjG0

When navigating the world of #SEO, two key metrics often come up: Authority Score and Domain Authority. Both help evaluate a website's quality and influence, but they’re calculated differently and offer unique insights. Want to know how they work and which one to focus on? Check out this crash-course guide ?? https://hubs.la/Q02Z5fsp0

Currently in sunny San Diego for the brightonSEO show, cheering on our colleague Sam Richardson for his talk! Stop by booth #22 and say hi to the Intero Digital team ??

We’ve got a team full of rockstars, and this quarter, these MVPs crushed it. At our recent all-team meeting, they were voted our quarterly winners for living out the core values that make Intero Digital awesome. Please join us in celebrating... ?? Support Person of the Quarter Chelan Lynde — "She’s got it all: fast, effective, friendly, and improving every system she touches." ?? Leader of the Quarter Tom Augustine — "Has been working hard to innovate the video department and Intero Studios." ?? Interonaut of the Quarter Kayla Mahder — "She provides exceptional reporting across departments, helping us access critical data, and is always willing to assist, explain, and find solutions." ?? Core Value Winner: Deliver the Extraordinary Kahn van Toor — "His strategic insights deliver exceptional value, making our clients feel truly cared for." ?? Core Value Winner: Lead With Integrity Jennifer Rodriguez — "Leads by example and consistently puts her people first." ?? Core Value Winner: Know Your Impact Skylar Golliher — "Always leading by example and taking the time to support her team, especially with new processes." Thanks to Chelan, Tom, Kayla, Kahn, Jennifer, and Skylar for inspiring us daily and making Intero Digital the best team to be part of!?

?? Big news from Google’s #AIoverviews! Ads can now be placed directly in AI-powered search summaries, giving brands the chance to engage users at the exact moment they’re searching for solutions. What does this mean for your brand? Find out here: https://hubs.ly/Q02YpRMx0

#EmailMarketing that works? Swipe to learn how the pros do it ?? Get the full guide here: https://lnkd.in/ga6SBUd2