International Advertising Association转发了
Excited to announce an exclusive learning experience designed to elevate your creative excellence! ? Join us for a 10-module online course powered by insights from the Cannes Lions stage and the world’s top marketing minds. This dynamic program reveals the secrets behind award-winning creativity, backed by real-world examples of Lion-winning work. In this special session for the IAA, discover: ? Making the Business Case for Creativity – Engage stakeholders with bold, impactful ideas. ? Generating Lion-Worthy Ideas – Craft standout concepts with the LIONS cMBA Ideal Toolbox. ? Building Compelling Brand Narratives – Use behavioral economics to supercharge effectiveness. Plus, experience "You're On The Jury," a unique activity where you'll evaluate Cannes Lions shortlisted work, guided by a Jury President. Learn what sets exceptional creative apart—and what it takes to win Gold, Silver, Bronze, or even the Grand Prix! Don't miss this chance to transform your campaigns with the best in the business. ?? #CannesLions #Creativity #IAA Register here at https://lnkd.in/dcYNutfd.