International Academy of Digital Arts and Sciences转发了
Podcast marketing is more art than science, but there are tried-and-tested methods to connect your brand with your ideal audience. So what’s in the “secret podcast sauce” for podcasts which hit the top of the charts and reach target audiences, as well as winning a coveted Webby Award? Join us for this informative fireside chat as Nick Borenstein sits down with Webby Award-winning judge Joni Deutsch (SVP of Marketing & Audience Development at The Podglomerate) to discuss the best tactics for podcast growth. Get an exclusive look at The Podglomerate's tried-and-true playbook (used for their acclaimed podcast clients like PBS, Netflix, and Harvard) for optimized podcast publicity, marketing, cross-promotions, app features, and paid acquisition, not to mention awards submissions and how to strengthen your entry to increase the chances of bringing home a trophy. Whether you’re interested in launching a podcast or want to scale up your current show’s strategy, this webinar is a must-attend, and make sure to stick around for a Q+A section when we’ll pass the mic over to you.