Interbrand

Interbrand's Best Global Brands 2024 report has launched! Learn more about what a quarter of a century of Best Global Brands data teaches us about the future of business. Download the report now ↓ https://lnkd.in/eVajtwD #BestGlobalBrands #BGB2024

Allianz set out on an ambitious mission: to “build a commercial powerhouse that dominates the market.” With this clear ambition, Allianz aimed to create a unified go-to-market approach that resonates across customer segments, especially focusing on the underserved gap between large multinationals and smaller businesses. This culminated in a powerful new identity: Allianz Commercial. ? “We have successfully transformed into Allianz Commercial, solidifying our role as a global leader in insurance and active asset management,” said Emil Janssens, Global Head of Marketing at Allianz Commercial. Interbrand?is proud to have been a part of this journey, supporting Allianz Commercial’s transformation by enhancing broker and client experiences, guiding governance across a global footprint, and supporting the Allianz Commercial launch campaign. ? Want to know more about the strategy behind this evolution? Read the full case study here:?https://lnkd.in/ecnFWxrE #BrandEvolution #BrandArchitecture

Electrotechnical manufacturing company Gewiss has launched its newly-evolved brand, moving toward a new evolutionary trajectory. Through a collaboratively reshaped corporate ambition and new brand identity, we helped Gewiss shift from a supplier to a true partner capable of managing integrated solutions for all. ? Gewiss’s rebranding was recently recognized with a 2024 Red Dot Design Award, a testament to the power of the brand’s new synergy. ? Read more about Gewiss here ↓ https://lnkd.in/eYEMwQuZ ? #BrandIdentity #Rebrand #Ambition #RedDotDesignAward #Interbrand

On Wednesday, President Emma Ellis & Executive Creative Director Sue Daun sponsored and spoke at the Global Innovation Forum (GIFLondon), sharing how the power of Arena Thinking can unlock innovation and how Interbrand is uniquely positioned to support ambitions at the board level via economic evidence for growth. ? Learn more about our Arena Thinking philosophy enabling brands to find new areas of opportunity and drive brand growth here: https://lnkd.in/dw6wsxhF ? Thank you Max Angelov at Global Innovation Forum (GIFLondon) and Tom Ellis Brand Genetics for kindly hosting us and putting us in front of such an energized audience! ? #Arenas #Innovation #GIFLondon #Leadership

Lenses.io launches its new brand today! ? Interbrand's CEE team is proud to have partnered with?Lenses.io, a leader in data streaming innovation, to create a brand identity that amplifies their ambition: empowering engineers to connect applications, AI, and real-time data with unmatched simplicity and clarity. ? Guillaume Aymé,?Lenses.io CEO, said: “Our new branding strengthens our commitment to businesses evolving their intelligent data operations, uncovering new possibilities, and augmenting human potential.”? Christoph Meyer-Roscher, Interbrand Creative Director, shared the inspiration behind the design: “Inspired by the fluid nature of?Lenses.io’s product, we’ve developed a flexible, scalable brand system that mirrors the enchanting flow of data—an identity that will evolve alongside their growth and success.”? As?Lenses.io?prepares to launch transformative product innovations in 2025, its new identity sets the stage for future success, empowering engineers and businesses alike.?? ? Read more about the new?Lenses.io?brand here: https://lnkd.in/evw4Zcd4?? ? #BrandIdentity #BrandDesign #BrandStrategy #Innovation #DataStreaming #Collaboration

We’re thrilled to announce that we’ve won the Grand Prix award in the Red Dot Design Award 2024 Brand & Communication Design competition for our “Maestros” campaign! ? Maestros was created to celebrate?Interbrand’s Best Spanish Brands 2023 ranking, stitching together the solid foundations of the past and the ingenuity of the present through a series of posters. Posters were created using classic art pieces from the Prado Museum—where the series is now kept?in the museum archives—and AI tools together to create one cohesive image reflecting the brand story of each of the 2023 Best Spanish Brands. ? In addition to Maestros’ Grand Prix and “Best of the Best” wins, Interbrand brought home 10 additional awards for work with clients UN Tourism, Moody's Corporation, Boehringer Ingelheim, dsm-firmenich, Enel Group, Gewiss, Kerakoll Group, Sandoz, Fujifilm and Tokyo Dome City. ? As we celebrate these accomplishments, we also celebrate our teams that made them possible. Thank you to the?Interbranders around the globe for your work every day that pushes the boundaries of what’s possible and drives us all forward. ? Read more about the Maestros campaign here: https://lnkd.in/egAQFUEA ? Read more about all of?Interbrand’s Red Dot 2024 awards here: https://lnkd.in/eBM8Ss6a ? #CreativeExcellence #Design #RedDot #RedDot2024

As we continue to celebrate creativity at Interbrand, we’re thrilled to share that we won 12 awards in Transform magazine North America 2024! Interbrand won best overall visual identity for our work with the LEGO Group, along with fantastic wins with partners Moody's Corporation and Mondee. Thank you to our partners and teams for making these wins possible! #TransformNorthAmerica #Creativity #Strategy #Typography?

We’re thrilled to be recognized as one of the world’s most popular design studios, as voted on by our creative peers! Interbrand ranked 8th out of 25 agencies featured in Creative Boom’s Hotlist 2025. Thank you to our incredible creative teams across the globe, and to everyone who voted Interbrand as a top creative voice! Check out the other talented agencies recognized in this year’s hotlist here ↓ https://lnkd.in/erEfaABv #CreativeExcellence #BrandLeadership #Design?

Best Global Brands 2024 has launched, but the learnings from this year’s Summit are only beginning. As we celebrate the launch of Best Global Brands with a series of events around the globe, we’re looking back to share findings from some of the world’s top brand leaders. In the session Building the Bridge Between Brand & Demand, Jill Kramer, Chief Marketing and Communications Officer, Accenture, Tim Hoppin, Chief Brand and Creative Officer, SAP, and Joe Rivas, VP, Brand, Creative & Content, IBM debated if leaders should prioritize brand or demand to take their companies into the future. Moderated by Andrew Miller, Chief Growth Officer, Interbrand, the panel concluded that when leaders invest in a data-driven approach (using tools from AI to neuroscience) while giving their people the tools they need to succeed, brand and demand are no longer at odds. Instead, strong brand building supports business and revenue goals. Thank you to Jill, Tim and Joe for sharing your insights! Download the Best Global Brands 2024 report for more ↓ https://lnkd.in/eVajtwD #BestGlobalBrands2024 #BGB2024 #BrandLeadership

We’re excited to be named to Interbrand’s Best Global Brands Top 100 list for 2024! ???? What’s even better – we’ve been honored on this prestigious list since 2001. ? A huge thank you to our passionate team members and fantastic fans worldwide who love our chicken and brand as much as we do. ?? ? https://lnkd.in/eHqwxcv #BestGlobalBrands #Interbrand #QSR?