The beautiful thing about using the Intentwise Ad Optimizer is that, if you activate a free instance in Amazon Marketing Cloud, you now automatically unlock these deep insights into your performance. As you make bidding decisions, now you can see—literally with the click of a button—which sets of ads work best in combination. Integrating AMC insights into your ad strategy will set you apart from your competitors.?And really, we think it's the future of the business. Ad Optimizer clients who have an AMC instance automatically get embedded dashboards like: ? Path to Conversion ? Shopper Funnel ? New-To-Brand Gateway ASINs ? New-To-Brand Customers ? Time To Conversion See it for yourself today: https://lnkd.in/ewxKPFbs
Intentwise
广告服务
San Diego,California 6,614 位关注者
Intentwise provides unified, comprehensive, and reliable analytics and advertising applications for Amazon & Walmart.
关于我们
The Intentwise platform stitches together your fragmented Amazon, Walmart, and other e-commerce data into a unified data store. We power reliable data pipelines, speed up your analytics, and unlock new ad optimizations. By connecting to all Amazon Ads and retail APIs, we're able to automate the collection of your critical marketplace data, then visualize it with a single click. With Intentwise Analytics Cloud, your data is automatically enriched—brand vs. non-brand keywords are segmented for you, foreign currencies are converted behind the scenes, etc.—so you can spend less-time looking for insights, and more time acting on them. Intentwise Ad Optimizer is built on the foundation of Intentwise Analytics Cloud, allowing you to consider retail metrics when managing your advertising and providing for faster troubleshooting and performance diagnostics. Intentwise Ad Optimizer also benefits from advanced AI recommendations that proactively audit your account for new opportunities, advanced UI capabilities like roll-ups and date range compare, and more. Intentwise Explore makes extracting insights from Amazon Marketing Cloud easier than ever. You don't need to be a SQL pro to use Intentwise Explore. Simply pick the query you want to run from the query library, or request a new one from our team of data scientists. In addition to scheduling queries in advance, you can use Intentwise Explore to visualize your results instantly, or use our templates to customize the reports to your exact specifications. When you work with Intentwise, you'll receive best-in-class customer support. Our team is available via live chat 24/7/365, and we respond in less than 5 minutes. We are a team of ex-Amazonians, agency owners, sellers, and brand owners who want to help each of our clients succeed on Amazon and Walmart. Reach out to learn more or book a demo of our platform.
- 网站
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https://intentwise.com/newsletter
Intentwise的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- San Diego,California
- 类型
- 私人持股
- 创立
- 2015
- 领域
- Marketing、Analytics、Machine Learning、Artificial Intelligence、Amazon Ads、Data、Snowflake、PowerBI、Looker Studio、Pipeline、API、Seller Central和Vendor Central
地点
Intentwise员工
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Sreenath Reddy
Sreenath Reddy是领英影响力人物 Helping Brands and Agencies unlock value from the treasure-trove of data shared by Amazon, Walmart, Target and more . AMC Practitioner. Educator…
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Raghu Kashyap
Founder at Intentwise, empowering brands and agencies with retail and eCommerce data from platforms like Amazon and Walmart. Our solutions help them…
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Jason Chan
Ecommerce & Full-stack Digital Marketer
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Pavithra Govindarajan
B2B SaaS GTM Expert | Marketing Leader
动态
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In order to drive growth as an agency, Channel Key LLC chose a unique path: It decided to strategically acquire a small number of its competitors. Don't forget to check out our latest podcast with Dan Brownsher and Sreenath Reddy to learn how agency M&A works from the acquirer's perspective. Stream it now on our website or on all of your audio platforms: https://lnkd.in/eYTd6DZu
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Amazon's new low-cost store, Amazon Haul, means that sellers just can't win on price alone anymore. Instead, it's time to turn to brand building. Proving that your product is worth the extra money is easier said than done—but luckily, the typical seller now has all sorts of powerful new analytics tools to help them get there. ↘
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Dan Brownsher has built in business, Channel Key LLC, in part by acquiring e-commerce agencies. Here are the metrics he looks at when he decides which companies to acquire: ? Client retention ? Potential future value ? Profitability Stream the full podcast now to hear Dan and Sreenath Reddy break down agency M&A from the acquirer's perspective. You don't want to miss it! ? https://lnkd.in/eYTd6DZu
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The Brand Metrics dashboard is one of the most powerful reports on Amazon. It is the only place where you can get Subscribe & Save retention data, for instance, or where you can see how you stack up compared to competitors in your category. If you want to win on Amazon, you probably need to master the Brand Metrics dashboard. In this webinar, Mansour Norouzi, a Partner and Director of Advertising at Incrementum Digital, walks marketers through how to harness it. He’ll discuss: ? What to know about Brand Metrics and its key featuresHow to effectively use this data to make smart business decisions ? The best practices for optimizing awareness, consideration, and purchase funnels ? How to benchmark your performance against category medians and tops using Brand Metrics
Intentwise Webinar: Level up your category measurement with Brand Metrics
www.dhirubhai.net
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With the right data and tools at your fingertips, expanding into Europe doesn’t have to be such a challenge. Leverage good insights, and you can create a dynamic, multi-country strategy that helps you get more mileage out of your ad spend. In this webinar, Jér?me de Guigné, founder and CEO of e-Comas - Global Amazon & Marketplace Full Service Agency, highlights the strategies you need to fuel your expansion into Europe. He’ll break down how to: ? Prepare for multi-country ads: Expanding your reach means allocating budgets and optimizing ads for very different contexts. ? Use AMC to refine your audience: Your target customers won’t look the same in every country. The powerful insights and audiences in Amazon Marketing Cloud make it easy to reach your ideal audience without wasting ad spend in the process. ? Avoid challenges of expansion: Learn how to avoid common pitfalls around taxes (VAT, import taxes), compliance issues, and product content translation. Register now, and tune in for the full webinar on?November 14 at 10 am PST/1 pm EST.
Intentwise webinar: The dos and don’ts of European expansion
www.dhirubhai.net
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Here are two less-discussed use cases of AMC for Sponsored Ads that you don't want to miss: ? Map search terms to product purchases: Now you can finally see which specific products shoppers buy after searching certain terms on Amazon. ? Non-brand to brand term conversions: How many of your brand searches are driven by your own ads? E.g. How many people are first searching a non-brand term, seeing your ad, and *then* searching your brand term because of it? AMC for Sponsored Ads is unleashing a world of new insights for brands and agencies. Our CEO Sreenath Reddy breaks it all down here: https://lnkd.in/dKsB7zyC
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You can now craft a marketing plan for Amazon Business, Amazon's B2B marketplace, that is truly distinct from your B2C strategy. Adjust bids on Sponsored Products ads specifically for Business shoppers, run targeted Sponsored Display campaigns, and so much more. We broke down what's now possible—and why you need an Amazon Business ad strategy—in our newsletter this week. ↘
It’s time to craft your Amazon B2B strategy
Intentwise,发布于领英
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AMC for Sponsored Ads is going to make advertising internationally a whole lot easier. Your typical shopper persona can vary a lot from country to country. But using insights from AMC, you can now map out which personas are performing best by region—allowing you to craft a more geographically precise ad strategy. These are the kinds of innovative ideas that Jér?me de Guigné of e-Comas - Global Amazon & Marketplace Full Service Agency will be discussing in our webinar on Thursday at 10 am PST. You won’t want to miss it. Register now if you haven’t already: https://lnkd.in/e6ku_dhB?
The dos and don’ts of European expansion
intentwise.com